BMW 7 Series … the latest innovations in the digital age

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BMW is leading the luxury sector in modern cars to a new era of development and prosperity, by adopting innovative technologies in the areas of sustainability and digitalisation that are at the heart of the new BMW 7 Series.

This approach is clearly embodied in the new BMW 7 Series, which joins the fully electric sedan to the brand’s luxury class fleet. The new car demonstrates how to combine an exclusive driving experience, the ultimate feeling of luxury on board, and a commitment to sustainability.

The new BMW 7 Series offers a range of engines, from powerful internal combustion engines, to parallel hybrid systems in harmony in performance, and ends with the latest model based on a fully electric motor, for the first time ever.

The new BMW 7 Series features a modern style that emphasizes a number of key elements in its exterior and interior design. The front-end design of BMW cars in the luxury segment lends exemplary, groundbreaking features to the brand’s elegance, while maintaining a clear distinction between these models and others in the BMW range. Innovative technological features such as the BMW theater screen and the multisensory BMW iDrive experience powered by the latest generation BMW 8 operating system, as well as the BMW Curved Display and automatic parking aids when maneuvering in small spaces, set new standards for a vehicle. electric sedan.

The world premiere of the new BMW 7 Series will take place in April 2022, and its launch in world markets from November 2022 to form a major milestone in the world of electric cars, ushering in a new era paving the way in the luxury car sector at the same time.

The new BMW 7 Series supports its mission of sustainable mobility with ambitious goals to reduce its carbon footprint, and represents the 7 Series’ strategy for its vehicles since its inception. An Emirati company has been supplying the BMW Group with aluminum made from clean solar energy in the Emirates since 2021. The company also manufactures lightweight metal using electric power generated from a solar power complex located in the Dubai desert. The amount of aluminum from the Emirati company will cover almost half of the annual needs of the Landshut plant, the only production facility for the BMW Group light metal casting in Europe, to manufacture spare parts for the electric motor used in the new BMW 7- series installed, such as the heads of the new BMW 7 Series car cylinders, engine housings and parts for electromechanical propulsion systems, as well as car body parts.

Expressive design touches demonstrate the power of the exterior of the new BMW 7 Series to rise to new heights in the world of luxury and durable cars. The front fascia is designed in a prominent vertical position, with a combination of the large illuminated BMW kidney grille, which enhances the overall impression of its character and strong presence. The headlights are innovative and uniquely designed in two identical pieces, giving the new 7 Series a very special and distinctive character.

The interior design creates a groundbreaking balance between driving dynamics and travel comfort that characterizes the BMW 7 Series in its latest generation. The interior offers an innovative and wonderful atmosphere to enjoy an exceptional journey into the world of luxury and creativity in the cabin with BMW’s curved display screen, a range of digital screens, additional driver luxury modes, the brand new BMW Interaction Bar and modern steering wheel.

The second row of rear seats is designed in a modern way and has spacious spaces, as well as innovative elements around the seat that embody the splendor and sophistication of the new model, such as the BMW theater screen and the ultra-comfortable seats supported. by exceptional features to control different positions, giving the cabin Distinctive features of luxury and absolute luxury.

The BMW 7 Series series expands worldwide to include two BMW M models equipped with electric drive systems. The first BMW M760e xDrive is designed with an engine that delivers 571 horsepower and 800 Nm of torque. The new model will be officially unveiled in the spring of 2023. Its electric motor delivers a temporary boost of 40 hp when the accelerator is in the “snap” position. The special design of the exterior, interior and exhaust system with dual exhaust pipes embodies the innovative engineering philosophy and performance features of BMW M with integrated hybrid technology.

The second model will be equipped with the new BMW i7 M70 xDrive, with a fully electric drive system for the two engines on the front and rear axles. The second new model will be on the market soon in 2023. The engine delivers more than 600 horsepower and a maximum torque of more than 1,000 Nm. It is considered one of the fastest BMW models on the roads and accelerates from 0 to 100 km / h in less than 4.0 seconds.


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