Moroccan designer Nahla Hamida: People are on their way to a virtual world where handmade items are scarce

Nahla Hamida, a young Moroccan interior designer and interior designer, is influenced by craftsmanship, which she combines with her modern, sleek look that expresses the concept of “less is more”. Whether it’s in the designer’s distinctive furniture collections, or in the spaces she adorns, things seem to create a way of communicating with the viewer. In the following dialogue, designer Nahla talks to “Mrs” about her origins, the effect of the latter on her innovations, and the stages that designs go through before they become tangible …

Introduce “Madam” readers about yourself …
I worked as an interior designer and furniture designer and lived in Marrakesh, Morocco, where I grew up. Then I studied and worked between France and Spain, I started studying architecture in Paris and later wanted to deepen my studies by taking interior design classes in Spain.

Decorator Nahla Hamida

I have always been fascinated by art, design, music and space since I was young and still, while curiosity drives my life from an early age.

Moroccan craftsmen experiences

The combination of traditional handicrafts in Morocco and a contemporary character distinguishes some of your projects; How did you come up with this design philosophy?
I come from parents with two different nationalities (Moroccan and Egyptian); With direct contact with Eastern culture, as well as with modernity, I formed my philosophy.I grew up in Morocco, where Western culture is prominently present.

The side unit is called the Alhambra

Therefore, I wanted to re-incorporate design elements from the Moroccan heritage in particular, and the oriental heritage in general, with the interiors of modern houses, using the expertise of local (Moroccan) craftsmen, as I felt this method was preferable to the goal of creating “minimalist” spaces that remind people of their roots and history.

Creating designs that reflect our diverse culture is one of my goals

In Morocco, handicrafts, including: plaster and cellular tiles, are still visible in buildings and structures; Is your design philosophy trying not to break with the past, and to send greetings to the ancestors?
exactly! I feel like we are fast moving into a virtual world where handmade items are scarce. In my designs, I really like to mix the past with the future to create unique and harmonious spaces.

Two pairs of side tables, named after Dandy Brothers

What is your relationship with Moroccan artisans?
Designing and manufacturing locally has been a wonderful journey in my career, it is so exciting to witness the enthusiasm of the craftsmen to learn every day. I in turn learn from artisans and love dealing with these humble and sentimental people.

Work with new materials

Are there specific materials you would like to use in your projects and signature furniture collections?
I always try to work with natural materials while using them in large proportions in my projects. Wood and natural stone (especially marble) are my favorite materials.

“Warda” table, made in two sizes, with different finishes

In the new collection in the works, new materials, such as: glass and ceramics, will enter the finishes. In terms of materials, I rely on handmade, especially by Moroccan women.

Handmade textiles from Moroccan women entice me to work with them in my designs

Do you experiment a lot before handing over a project or designing a piece of furniture?
Natural; The next step for product design, and product design, is to create a prototype. This step seems to be perhaps the most difficult and important part of the process. As for the design of the architectural space, it is necessary to prepare a three-dimensional image or a clear drawing to build on. Of course, there are always tweaks and changes, depending on what the customer wants, and on the desired character of the space.

Photo of an apartment in Barcelona designed by Nahla Hamida

Therefore, I make sure to build on the initial designs, as well as to manipulate them, to meet the demand of customers, in collaboration with the craftsmen. Ultimately, I aim to design a space or create a product that reflects as much as possible our diverse culture, inspires creativity and looks harmonious.

Brazilian bossa nova music

Are you inspired by designers and artists from all fields?
I love art, music and design; I was inspired by modern art, as well as oriental paintings, and the Brazilian bossa nova music. Travel is also for me one of the best ways to find inspiration.

What are your projects for next year?
For now, with the team, I am focused on opening my own “studio” in Marrakech, while working on a new furniture collection, using sustainable materials. With that in mind, I’m very focused on finding a balance between the designer and entrepreneurial positions in the process, so my decision this year is to take things step by step, away from tackling too many projects at the same time. .

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