Jordan has gained an advanced position in the virtual world after controlling half of the Arab content on the Internet, and occupies the first place in terms of the enrichment and production of this content, despite the Kingdom’s limited resources and population.
Observers believe that “this superiority is not surprising, given the heavy use of social networks and the spending of Jordanians a large part of their day on the Internet, and the demand for e-commerce applications, electronic payment, distance education, research, entertainment applications and electronic games, as well as smart applications. “
Over the past ten years, Jordan has provided successful digital experiences in information technology, under several names, starting with the Maktoob company and the Souq.com application, which was developed by the “Mawdoo” company, “Platform” and “Tomato” for games have gone.
He also managed to establish and develop a highly competitive communications and information technology sector, with total revenue from this sector reaching nearly $ 2.5 billion last year.
The King Hussein Business Park houses more than 75 international and local companies and 100 emerging companies, most of which are in the ICT sector, and employs more than 4,000 people.
Demand for information technology
In recent years, Jordanian students have increased their interest in studying disciplines related to information technology in all its branches, such as computer science, computer information systems, software engineering, communications, network security, and computer networks. The number of ICT-related college graduates exceeds 7,000 annually, with an increase of more than 20% of all majors in Jordanian universities.
Social networks are at the forefront of Jordan’s attention, specifically Facebook, and they are responsible for the bulk of internet traffic, according to a global report released by “Hootsuite” on the state of the internet around the world.
The number of active users of this network reached about 5.5 million active users, which means half of the population of the Kingdom, while the number of users of “Twitter” reached about one million Jordanians, and “Instagram” 3 million, and same for the application of “Snapchat”.
The Jordanian government offers incentives to the country’s IT sector, including not levying a sales tax on IT services, not levying customs duties or income taxes on its exports and profits, and offering low interest rates on IT-related loans from commercial banks.
“Mawdoo3” and 100 million Arab users
Mawdoo3’s journey began in 2010 when two Jordanian youths, Rami Al-Qawasmi and Muhammad Jabr, realized that there was a huge gap between the needs of the Arab user and the content available to him on the Internet, and they has decided to set up the Mawdoo3 website to upgrade the digital experience to 450 million Arabic speakers worldwide.
Today, Mawdoo3 has become the number one source of Arabic content for more than 100 million visitors per month, and more than 20 million followers on social media, with the participation of more than 10,000 experts, more than 300,000 authoritative articles and more than 3 billion page views.
Mawdoo3 relies on many digital services and uses artificial intelligence, specifically in the field of language processing, in addition to an automated language controller.
Electronic games thrive
Jordan has made significant strides in the electronic games sector, despite several challenges facing this sector. The capital, Amman, includes a number of successful companies and excellent experiences in the distribution, development and localization of games. Finally, a games laboratory has been established, aimed at spreading the culture of the game industry, expanding and developing it in the future.
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Despite the high competition in this sector, a number of successful experiences specializing in gambling technology have emerged, and there are Jordanian companies currently working with their global counterparts to jointly develop games and this in the Arab and to publish international markets.
Since 2011, Jordan has hosted the Global Game Makers Conference, which brings together more than 400 people, in addition to the presence of 15 medium and small companies in Jordan specializing in the electronic games industry employing more than 300 people, and hundreds of independent games. developers.
“Tomato” international games with an Arab identity
The company “Tomato”, which specializes in mobile games in the Arabic language, has emerged as one of the most successful Jordanian experiences. In a 2019 report released by the World Economic Forum, it was selected as one of the top 100 Arab companies “forming the fourth industrial revolution”.
Its organizers say that “the mobile game industry is one of the fastest growing industries in the world, as it has seen a huge increase in the number of mobile game consumers in recent years, especially during the Corona pandemic.”
The success story began when the CEO and founder of “Tomato” company, Hossam Hammo, realized the huge gap in the Arabic content available online. There were many mobile games available for consumption, but none of them were in Arabic not.
He adds, “Tomato Games started in 2013 with only 10 employees, but today it has achieved more than 150 million game downloads, published more than 50 games, grown to more than 80 employees, and has offices in Saudi Arabia and the UAE. “
Written, the first story
Maktoob Company is credited with recording the first Jordanian success story in the world of internet and information technology, after it was sold to the global company Yahoo in a transaction worth more than $ 85 million.
The Maktoob story was seen as a victory for the Arabic language and local entrepreneurship, after the Jordanians Samih Toukan and Hussam Khoury decided to establish the Maktoob company in the nineties of the twentieth century, with a simple idea based is creating an Arabic language messaging website.
The company started with 240 employees in Jordan, 60 in Dubai and 20 in Saudi Arabia. Later, the number of followers of this site became more than 16 million people, to compete with global giants like “Yahoo” and “Google”.
“Souq.com” from Local to Worldwide
As for the “Souq.com” website, it has changed from local to global after being acquired by the world’s e-commerce giant “Amazon”.
Souq.com is the largest e-commerce website in the Arab world, and has been described as the “Amazon” of the Middle East, with over 400,000 products in various categories such as electronics, fashion, home products, watches, perfumes and others.
Founded in 2005, the site attracts more than 23 million visitors a month, and operates through the idea of retail, providing a secure shopping experience with the ability to pay online, or pay cash upon delivery of goods and the possibility of returning it for free.
Popular content creators
Jordanian content makers were not inferior in terms of excellence and distribution, as several names emerged, especially on the YouTube platform, including Joe Hattab, who has a following of more than 10 million people, and audio and video of recording his travels and travels. the world, specifically to dangerous and strange places he rarely sets foot in. man.
While the traveler Qassem Al-Hato called himself “Ibn Hatota”, he takes his followers on social media, on a virtual tour through every country he visits, with the smallest details of daily life.
Jordanian Issa Assaf also stands out among the pioneers and key content makers in the field of life training and human development, helping people overcome obstacles and adversity and make their lives better.