Raki Phillips to Vision: 28% growth in hotel sector revenue in Ras Al Khaimah by 891 million dirhams

70% expected increase in the number of hotel rooms in 3 years

7000 rooms in 49 hotel facilities in Ras Al Khaimah

Ras Al Khaimah was at the top of the performance indicators in the UAE in terms of the average daily price of hotel rooms and the income of available rooms

The UAE embodies a big corridor for those who will participate in the 2022 FIFA World Cup

The total financial revenue of the hotel sector in the Emirate Ras Al Khaimah amounted to 891 million dirhams, with a growth rate of 28.3% during 2021, in all 49 hotel establishments with more than 7,000 hotel rooms.

Raki Phillips, CEO of the Ras Al Khaimah Tourism Development Authority, said in an interview with “Vision” that the government is focusing on ensuring the provision of more hotel rooms in the future, to increase the emirate’s growing popularity among international and local tourists, and a range of new hotels will be launched to manage it. Prestigious international brands across the emirate for the next three years, including brands such as Marriott, Movenpick, Anantara and Sofitel.

He pointed out that the total cost of tourism investment in the emirate through collaboration with RAK ​​Hospitality Holding Company and the Ras Al Khaimah Chamber of Commerce and Industry is about half a billion dirhams, which are currently used in the development of sustainable tourism projects . in the emirate that will open in 2022 and beyond.

He stressed that he expects the UAE to embody a large corridor for those taking part in the FIFA World Cup in Qatar, as it attracts many of the region’s largest airports, which will surely attract travelers to visit the Emirates. and we also work closely with all sister Emirates under the umbrella of the UAE Ministry of Economy to attract visitors to the area. Here is the text of the conversation:

What is the financial income of the hotel sector in the emirate in 2021, and what is the size of the growth?

Total revenue for 2021 was AED 891 million across all hotel establishments in the emirate, with annual growth of 28.3%.

How big are hotel rooms in the emirate and how many hotels in total?

The emirate of Ras Al Khaimah offers its visitors the best levels of hospitality, with a wide range of hotels and accommodation options, from luxury beach resorts run by some of the most prestigious brands in the sector, to family resorts scattered throughout the city and on the coast of the emirate, offers more than 7,000 rooms hotel within its 49 properties.

The emirate houses a group of world-class hotels and resorts, including hotels such as Waldorf Astoria, Hilton, Rixos, Rotana, Ritz-Carlton and many others. Recently, the InterContinental Race Al Khaimah Resort & Spa opened Mina Al Arab. Its doors are open to guests, and it is the first hotel of this luxury brand in Ras Al Khaimah, and it offers a distinctive range of rooms, hotel suites and villas with private pools.

The list of new hotels includes the Hampton by Hilton Marjan Island, which includes more than 500 hotel rooms, the largest Hampton by Hilton hotel in the world and the first hotel to introduce the concept of an all-inclusive resort, and the Radisson Marjan Island, which includes 388 hotel rooms.

We are focused on ensuring that more hotel rooms will be available in the future to enhance the emirate’s growing popularity among international and local tourists. A range of new hotels operated by well-known international brands will be launched across the emirate over the next three years, including brands such as Marriott, Movenpick, Anantara and Sofitel.

What is the hotel occupancy rate? What is the number of guests and the size of the growth in 2021? What are the most prominent international nationalities of the guests?

Ras Al Khaimah was at the top of the performance indicators in the UAE in terms of the average daily price of hotel rooms and available room income during the years 2020 and 2021, and the emirate also enjoys consistently high occupancy rates driven by the movement of international and local visitors.

The emirate welcomes visitors from all over the world, including the main markets for incoming tourism to the emirate such as Kazakhstan, India and Germany. We are constantly exploring emerging opportunities in new markets by investing in emerging markets such as Central and Eastern Europe.

We focus on ensuring the increase in the number of hotel rooms to move forward and supporting the increasing popularity of the destination by both international and local tourists, and the number of hotel rooms is expected to increase by 70% compared to the current number, up to 2025, which is the highest addition (relative) compared to other Emirates.

How many holiday homes are licensed in the emirate, have they supported the tourism movement, and what is the role of the regulatory authority for this sector?

The number of registered holiday homes in the Emirate Ras Al Khaimah is more than 70 registered units, which vary between apartments, villas and farms.

Yes, it has supported the tourism movement as it has added diversity to the emirate’s visitors in accommodation, and the government is responsible for licensing, licensing and classification of units for the holiday home sector, in addition to the periodic follow-up of this sector.

What are the major new tourism projects in Ras Al Khaimah during 2022? What is the future plan in this regard?

Our vision is to attract 3 million visitors by 2030, and this vision is based at its core on the Sustainable Tourism Destination Strategy, which aims to consolidate the emirate’s position as a regional leader in eco-friendly tourism by 2025. . This strategy identifies the key steps the emirate must take to ensure long-term sustainability that will advance the overall growth objectives of the tourism sector, and directly contribute to national and international commitments related to climate change and environmental policies.

What is the total cost of tourism investments in the emirate?

Through collaboration with RAK ​​Hospitality Holding and the Ras Al Khaimah Chamber of Commerce and Industry, the total cost of tourism investment in the emirate is approximately half a billion dirhams, which are currently used in the development of sustainable tourism projects in the emirate that open in 2022 and beyond.

In your opinion, will the FIFA World Cup in Qatar help to revive the tourism movement in the Gulf region?

Do you have plans to take advantage of it? There is no doubt that the World Cup will have a positive impact on the tourism sector in the Gulf region, and we have already seen the strong role that sporting events and events play in shaping the tourism reality of the region through the Formula 1 Grand Price to strengthen. races in Bahrain, Abu Dhabi and most recently in Jeddah, all the way to the prestigious golf and tennis tournaments.The Ras Al Khaimah Half Marathon, these sporting events attract elite athletes, fans and spectators from all over the world to participate and experience the authentic Arabian hospitality in the region and take advantage of the wide range of offerings offered to visitors.

The United Arab Emirates is expected to be a major channel for those taking part in the FIFA World Cup in Qatar, as it attracts many of the largest airports in the region and is sure to attract travelers to visit the UAE as well. We are also working closely with all sister emirates under the umbrella of the UAE Ministry of Economy to attract visitors to the region.

What are the most prominent achievements of the Government during 2021? The Emirate of Ras Al Khaimah is the fastest growing destination in the region, and has been selected by the Golf Cooperation Council (GCC) as the capital of Golf Tourism for the years 2020 and 2021.

The emirate received approximately one million visitors during 2021, which is equivalent to the numbers recorded before the pandemic, and this achievement was driven by our ability to focus and adjust our strategic vision for the emirate in line with this new stage in the travel sector, as well as to focus on aspects of nature, entertainment, adventure, culture, history and originality. .

Within the framework of our brand identity and strategy, we have designed a number of new and attractive tourist destinations and enriched the existing destinations in Jebel Jais in line with the sustainable tourism destination strategy we launched with the aim of preserving the culture of the emirate. . and its local communities. The list of improvements to Jebel Jais includes: the extensive menu offering at “Bear Grylls Explorers Camp” and “1484 at Borough”, the highest restaurant in the United Arab Emirates, with its new and expanded appearance.

Half a billion invested over the past year

The government has announced the investment of half a billion dirhams, in partnership with the RAK Hospitality Holding Group and the Ras Al Khaimah Chamber of Commerce and Industry, in 20 initiatives to develop sustainable tourism in the emirate. the highest mountain peak in the United Arab Emirates.

Under the umbrella of the Sustainable Tourism Destination Strategy, we plan to invest $ 136 million in the development of 20 sustainable tourism projects across the emirate. In addition to the range of experiences we currently offer, including the “Al Suwaidi Pearl Farm” and a variety of adventures in Jebel Jais, this investment plan is in line with the new destination strategy, which is to create sustainable tourist destinations that leave a positive impression on visitors from the Emirate of Ras Al Khaimah.

For 2022, at the end of February, we introduced the Jess Slider experience, the longest running steel track in the region on the highest mountain peak in the United Arab Emirates Jais Wings, Jais Swing and Jais Mountain Golf.

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