The new BMW 7 Series: the luxury of luxury cars and the latest innovations in the digital age

BMW is leading the luxury segment of modern cars to a new era of development and prosperity by adopting innovative technologies in the field of sustainability and digitization that are at the heart of the new BMW 7 Series.

This approach is clearly embodied in the new BMW 7 Series, which joins the fully electric sedan in the brand’s luxury class fleet. The new car demonstrates how to combine an exclusive driving experience, the ultimate feeling of luxury on board, and a commitment to sustainability. The new BMW 7 Series offers a diverse range of engines, from powerful internal combustion engines, to performance-tuned parallel hybrid systems, to the latest model based on a fully electric motor, for the first time ever.

Innovative technologies that embody their power to be a milestone in the current era:

The new BMW 7 Series has a contemporary style that emphasizes a number of essential elements in its exterior and interior design. In the luxury segment, the front-end design of BMW’s vehicles brings exemplary, groundbreaking features to the brand’s flair, while maintaining a clear distinction between these models and others in the BMW Group. It also features innovative technological features such as the theater screen of BMWThe BMW iDrive multi-sensory experience powered by the latest generation of the BMW 8 operating system, in addition to the BMW curved display and automatic parking assistance when maneuvering in confined spaces, are new and evolving standards for a luxury electric sedan.

The world premiere of the new BMW 7 Series will take place in April 2022, and its launch in world markets from November 2022 to form a major milestone in the world of electric cars, ushering in a new era paving the way in the luxury car sector at the same time.

The role of the new BMW 7 Series in keeping up with sustainability goals:

The new BMW 7 Series supports its mission of sustainable mobility with ambitious goals to reduce its carbon footprint, and has been the strategy of the 7 Series since its inception. An Emirati company supplies to a group BMW Since 2021, in aluminum, made with clean solar energy in the UAE. The company also manufactures lightweight metal using electric power generated from a solar power complex located in the Dubai desert. The Emirati Company’s amount of aluminum will cover almost half of the annual needs of the Landshut plant, BMW Group’s only light metal casting production facility in Europe, to manufacture the electric car parts installed in the new BMW 7 Series , such as cylinder heads, engine cabinets and parts for the mechanical drive systems Electrical, in addition to the chassis parts.

Exterior design: New boundaries of confidence, power and durability in the world of luxury cars

Expressive design touch emphasizes the power of the exterior of the new BMW 7 Series, taking it to new heights in the world of luxury and durable cars. The front fascia is designed in a prominent vertical position, with a combination of the large illuminated BMW kidney grille, which enhances the overall impression of its character and strong presence. The headlights are innovative and uniquely designed in two identical pieces, giving the new 7 Series a very special and distinctive character.

HOME AND EQUIPMENT: Exceptional and comfortable travel comfort in an innovative atmosphere

The interior design creates a groundbreaking balance between the driving dynamics and the travel comfort of the BMW 7 Series of its last generation. The interior offers an innovative and fascinating atmosphere to enjoy an exceptional journey into the world of luxury and creativity represented in the cabin with a curved display screen from BMW, a range of digital screens, additional driver luxury modes, the brand new BMW Interaction Bar and modern steering wheel.

The second row of rear seats is designed in a modern way and spaciousness, as well as innovative elements around the seat that embody the splendor and sophistication of the new model such as the BMW theater screen, and the ultra-comfortable seats supported by exceptional features for controlling different positions, giving the cabin distinctive features of Absolute luxury and luxury.

The new BMW 7 Series includes two advanced M-Class models:

The BMW 7 Series series expands worldwide to include two BMW M models equipped with electric drive systems. The first BMW M760e xDrive is designed with an engine that delivers 571 horsepower and 800 Nm of torque. The new model will be officially unveiled in the spring of 2023. Its electric motor generates a temporary boost of 40 hp when the accelerator is in the ‘activated’ position. The special design of the exterior, interior and exhaust system with dual exhaust pipes embodies the innovative engineering philosophy and performance features of BMW M with integrated hybrid technology.

The second model will be equipped with the new BMW i7 M70 xDrive, with a fully electric drive system for the two engines on the front and rear axles. The second new model will be on the market soon during 2023. The engine delivers more than 600 horsepower and a maximum torque of more than 1,000 Nm. It is considered one of the fastest BMW models on the roads and accelerates from 0 to 100 km / h in less than 4.0 seconds.

A unique digital experience with the new BMW iDrive concept and BMW 8 operating system:

The new BMW 7 Series offers customers a multisensory BMW iDrive experience featuring the latest generation of the BMW 8 operating system, a fully digital curved screen, the innovative BMW Interaction Bar, and leading-edge technological features such as the BMW Intelligent Virtual Assistant , as well as additional driver-specific luxury features.The latest version of the BMW Head-Up Display, the first available enhanced visibility feature on the information screen behind the steering wheel, and intuitive driver-vehicle communication technology take driving pleasure to a whole new level.

Rear seat passengers are greeted with unique entertainment displays on the new BMW Theater Screen, a 31.3-inch, 32: 9, 8K panoramic screen that extends from the ceiling to the bottom in a distinctive technical motion, making the second-row seats feel like they are sitting. To attend a movie in an exclusive private cinema on board. The driver and front passenger can also use YouTube video-on-demand streaming on the control screen, a first for an advanced and additional feature.

Unlimited in-car entertainment with the BMW Theater Screen and Amazon Fire TV:

One of the most luxurious experiences the new BMW 7 Series offers is the BMW theater screen with built-in Amazon Fire TV. These include a 31,311 BK touchscreen display with Bowers & Wilkins precision sound system and seat sound effects, remote controls integrated into the innovative BMW Touch Command touchscreen, and a rear-view system that works automatically when the BMW Theater screen is on.

The Middle East will soon see the launch of the following models:

– vehicle BMW i7 xDrive60:

  • Battery electric motor, 400 kW / 544 hp, 745 Nm, 0-100 km / h in 4.7 seconds, top speed 240 km / h, two-speed single-speed gearbox with fixed ratio.

– vehicle BMW 735i:

  • 6-cylinder in-line, soft hybrid (48V), supercharged BMW Dual turbo, 210 kW / 286 hp, 425 Nm, 0-100 km / h in 6.7 seconds, gearbox Steptronic Eight speeds.

– vehicle BMW 740i:

  • 6-cylinder in-line, soft hybrid (48V), supercharged BMW Double turbo, 280 kW / 380 hp, 540 Nm, 0-100 km / h in 5.4 seconds, top speed 250 km / h, gearbox Steptronic Eight speeds.

– vehicle BMW 760i xDrive:

  • 8-cylinder soft hybrid engine (48V), supercharger BMW Twin turbine, 400 kW / 544 HP, 750 Nm, 0-100 km / h in 4.2 seconds, top speed 250 km / h, gearbox Steptronic Eight speeds.

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