Women Making Middle Eastern Brands for 2022

The list includes businesswomen of 18 different nationalities, led by Egyptian women with 11, and then by 4 Lebanese women.

The financial technology sector dominates the list of “20 women who made Middle Eastern technology brands 2022” with 5 businesswomen, followed by the logistics sector with 3 women, then the e-commerce and cryptocurrency sectors with 2 women each.

Dubai: Forbes Middle East has announced its annual list for the fourth consecutive year, “Women Making Middle Eastern Brands for 2022”, focusing on the businesswomen who have built the most successful brands in the region. The list includes 30 women who have made Middle Eastern brands in the fashion, beauty and other sectors, as well as 20 women who have made Middle Eastern technology brands.

The “30 Women Who Made Middle Eastern Brands 2022” list includes businesswomen across various categories, including accessories, baby care, beauty and fashion, shoes, jewelry and perfume.

The list is based on specific criteria, including: celebrities who supported the brand, the number of followers on social media, the number of countries in which the brand is active, and media coverage. For the fourth consecutive year, Huda Kattan, co-founder of the Huda Beauty brand, topped the list. In 2021, Forbes America ranked the beauty entrepreneur among the richest homemade women in America, with a net worth of $ 490 million on April 8, 2021.

She is followed by Azza Fahmy, Amina and Fatima Ghaly, and Mona Kattan, founder of the brand (KAYALI) in third place. Followed by Ryan Al-Sulaimani, CEO of Atelier Zuhra, in fourth place, and shoe designer Andrea Wazen in fifth.

The brands classified in the list started from 6 countries in the Middle East and North Africa, led by the UAE with 13 brands, followed by Egypt with 8 brands, and then Lebanon with 5 brands. The list also includes businesswomen of 18 different nationalities, led by Egyptian women with 11, and then by 4 Lebanese women. The fashion and fashion sector dominates the list with 13 brands, followed by the beauty sector with 7 brands, and then the jewelry sector with 5 brands.

Regarding the list of “20 women who made Middle Eastern technology brands in 2022”, other criteria were added, including: the volume of funding rounds and revenue. The list is at the top by Rita Huang Zhen, co-founder of the logistics company iMile, which raised $ 40 million in a series of A-funding rounds in November 2021, bringing its total funding to $ 50 million since its inception brought, making it the ninth most funded start in the Middle East and North Africa for 2021.

Mona Ataya and Lina Khalil, founders of (Mumzworld) also joined the list of the year in second place, after their platform attracted the attention of regional investors and the Tamer Group’s acquisition of the company in June 2021. While the list of the 5 most powerful women in this category includes Nadine Mezher, who co-founded Sarwa, Ambreen Musa, who founded the Capital Markets Platform, and Fatima El Shennawy, who founded Khazna in the financial technology sector.

The rankings include a diverse group of women from 17 different nationalities, working in 13 sectors. While the Jordanian women were at the top of the list with 3 women, then the Saudis and the British women with 2 women each. The financial technology sector is dominated by 5 brands, followed by logistics with 3 brands, and then the e-commerce and cryptocurrency sectors with 2 women each. The companies of companies classified within the list are also active in the Emirates, with 13 brands, followed by Egypt and Saudi Arabia with two brands each.

The 5 most powerful women creating Middle Eastern brands for 2022

1- Huda Kattan

Trademark: Huda Beauty; WISHES

Sector: cosmetic

Established date: 2013,2020

Nationality: Iraqi-American

Headquarters: UAE

2- Azza Fahmy, Amina and Fatima Ghaly

Trademark: Azza Fahmy Jewelery

Sector: Jewelery

Established date: 1969

Nationality: Egyptian

Headquarters: Egypt

3- Mona Kattan

Trademark: KAYALI; Huda Beauty

Sector: cosmetics; perfume

Established date: 2013; 2018

Nationality: Iraqi-American

Headquarters: UAE

4- Rayan Al-Sulaimani

Trademark: Atelier Zuhra

Sector: Fashion and fashion

Date of establishment: 2015

Nationality: Omani

Headquarters: UAE and Oman

5- Andrea Wazen

Trademark: Andrea Wazen

Sector: shoes

Date of establishment: 2013

Nationality: Lebanese

Headquarters: Lebanon

The 5 most powerful women creating Middle Eastern technology brands for 2022

1- Rita Huang Zhen

Trademark: iMile Delivery Services

Sector: logistics

Date of establishment: 2017

Nationality: Chinese

Headquarters: UAE

2- Mona Ataya and Lina Khalil

Trademark: Mumzworld

Sector: e-commerce

Established date: 2011

Nationality: Palestinian, British

Headquarters: UAE

3- Nadine Mezher

Brand: Sarwa

Sector: Fintech

Date of establishment: 2017

Nationality: Lebanese

Headquarters: UAE

4- Ambreen Musa

Trademark: Souqalmal

Sector: Fintech

Established date: 2012

Nationality: Mauritius

Headquarters: UAE

5- Fatima El-Shennawy

Trademark: Khazna

Sector: Fintech

Date of establishment: 2019

Nationality: Egyptian

Headquarters: Egypt

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About Forbes Middle East

Forbes Middle East is issued under license from the Forbes global brand as a special edition for the Arab world, and seeks to promote business journalism. Our online and social media platforms cover breaking news on topics including billionaires, corporations, investments, technology, the economy, entrepreneurship, leadership, and luxury living. Our monthly magazine features exclusive interviews with the most influential and innovative leaders in the Middle East, and is published in English and Arabic with digitized versions available to regional and world readers on our website.

Forbes Middle East has expanded the Forbes brand’s presence in the field of journalism across the Arab world by conducting its own comprehensive research to publish its lists of accurate methodologies. Its content attracts business leaders, investors and a broad audience of aspiring and influential CEOs.

Media contact: amira.h@forbesmiddleeast.com

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