Swiss Graubünden attracts Golf families to spend extraordinary summer holidays outdoors

Visitors to Switzerland from the GCC countries received nearly 1 million hotel room nights annually in the pre-pandemic period, accounting for 9% of total arrivals, generating more than $ 435 million in revenue.

Hotel room nights used by visitors to the UAE in the second half of 2021 exceeded pre-pandemic levels by 20.8% in the second half of 2019

Post-pandemic request to visit Graubünden for extramural activities and health and wellness to drive incoming tourism to the GCC this summer

Dubai United Arab Emirates: The Swiss region of Graubünden aims to attract record numbers of visitors to the GCC this summer, focusing on the outdoors and health and wellness activities for the whole family.

Graubünden summer campaign highlights a series of summer holidays aimed at GCC tourists who want to enjoy a more relaxed and healthy family holiday. Visitors will be able to experience the amazing scenery, thermal baths and outdoor activities in a mild climate, providing the perfect getaway from Extreme summer heat in many parts of the GCC region.

In addition, Graubünden offers a wide range of hotels, serviced apartments, Michelin-starred restaurants and immersive cultural experiences, making it the ideal destination for Golf families this summer.

On this occasion, Tamara Lovell, Head of Business Development for Tourism Graubünden (Visit Graubünden), said: “We are delighted to welcome visitors from the GCC back to two turbulent years due to the pandemic, so we want to provide them with a exceptional holidays this summer on a global scale, making this area a wonderful holiday destination. “

“Our region is known for some of the best hotels, resorts, memorable eateries and some of the best wellness and wellness experiences anywhere in the world, something we would like to share with the rest of the world,” Lovell added.

The UAE and Saudi Arabia are the largest source markets for tourists to Switzerland from the GCC, each accounting for 35%, Kuwait and Qatar each contributing about 12%, with visitors from Bahrain and Oman accounting for the remaining 6%.

According to the latest figures from Switzerland Tourism, residents of the United Arab Emirates staying in hotel rooms in Switzerland have already exceeded the pre-pandemic levels.

The number of recorded sleep nights increased by 20.8% from 188,384 to 227,482 hotel nights, comparing the figures between July and December 2021 with the same period in 2019.

The number of arrivals to the UAE increased from 75,084 to 85,632, during the same period in 2019 compared to 2021, and a recent YouGov survey highlighted Switzerland as the number one overseas destination for UAE residents.

Tourists in the GCC in the years leading up to the pandemic were usually responsible for staying nearly one million hotel nights in Switzerland annually with a daily expenditure of about $ 466 per day.

According to Statista, a German company specializing in market and consumer data, the GCC accounted for 9% of total arrivals in 2021.

The Swiss federal government has also announced that visitors to the Gulf Cooperation Council countries will no longer be required to submit a vaccine entry form or a negative PCR test, and social restrictions have also been relaxed in Switzerland and it is not necessary to wear. masks and a BC R) certificate are negative when entering hotels, restaurants or shops.

“Clean air, great natural beauty, a mild climate and healthy outdoor activities such as hiking, biking and sailing especially this summer make Graubünden an ideal location for families who want to get away from the hustle and bustle of life,” Lovell said.

Graubünden, which makes up 17.2% of Switzerland’s total area, is the largest and most densely populated region, with a population of just over 200,000 and Switzerland’s population of 8.6 million.

The Graubünden region is world-renowned for its natural spas, picturesque landscapes, bright green valleys, snow-capped peaks and crystal-clear Alpine lakes, and train journeys through the mountains in the Rhine Valley are among the most fascinating in the world. It is even possible to visit four different countries in one day: Switzerland, Liechtenstein, Austria and Italy.

Apart from the charming resorts of St. Moritz and Davos, there are many other destinations worth exploring such as Vaals, the home of thermal baths built from 300 million year old stone, and the countryside around Flims and Laax, known for its clear lakes.

They love stories, the small town of Mayenfield is where the classic children’s novel Heidi takes place.

Traveling from the GCC to Graubünden is very easy, with Emirates, Qatar Airways and Etihad Airways flying an average of 38 times a week to Zurich or Milan, and there are also excellent road or rail connections from Geneva and Munich.

Graubünden is also very famous and close to Middle Eastern culture, most restaurants offer halal menu options, and many hotels have Arabic-speaking staff.

For more information, please visit the official website of Tourism Graubunden via the following link:


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About Graubünden:

Graubünden is the largest canton in Eastern Switzerland and is known for its breathtaking Alpine scenery and winter sports. St. Moritz is a luxury city full of luxury resorts and it hosted the 1928 and 1948 Winter Olympics, with ice rinks, an outdoor ice rink and ice skating. Davos, home of the annual World Economic Forum, is famous for skiing and hiking. The Engadin Valley contains traditional whitewashed houses decorated with sgraffito plaster.

About Graubünden Tourism (visit Graubünden):

Train journeys across the Alps in the Rhine Valley are some of the most fascinating train journeys in the world. In addition, there is wonderful gastronomy with a Michelin star, luxury hotels, shopping malls and it is also possible to visit four different countries in one day: Switzerland, Liechtenstein, Austria and Italy.

Graubünden is also home to the longest towpath in Switzerland, which is more than three kilometers long. The resort town of Fals is home to thermal baths built from 300 million year old stone, the countryside around Flims and Laax is famous for its clear lakes, and the small town of Maienfeld is the birthplace of the classic child heroine Heidi.

For media inquiries, please contact:

sour calo

Director of Public Relations

Indigo Icon Tower – JLT

Dubai United Arab Emirates

Office phone: +971 4 3652711

Cell: +971 55 822 5770


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