Ministry of Economy launches “Skill up Embark” program for online business growth in partnership with “Google”

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The Ministry of Economy has launched the “Skill up Embark” program, in partnership with the global company “Google” under the umbrella of the “Hometown of Entrepreneurship” initiative, which aims to promote entrepreneurship, start-ups and small and support medium-sized companies in the country, by establishing a series of partnerships, the largest of its kind between the government and the sector The national private sector and the prestigious international institutions and companies involved in entrepreneurship.

Dr. Hassan Al Sayegh, Director of the Department of Small and Medium Enterprise Development at the Ministry, said the UAE views the entrepreneurship sector as one of the real bets it depends on in building an innovative and sustainable national economy based on competitiveness and diversity, and in line with the objectives of the fifty projects and the determinants of the UAE Centenary 2071, and improve the The position of the national economy as one of the best economies in the world.

He added that the program comes as a continuation of the efforts of the state and the Ministry of Economy aimed at maximizing the role of the SME sector and improving its contribution to the support of the national economy, in partnership with various relevant federal and local government agencies and in collaboration with local and global private sector and academic and research institutions.

He explained that the ministry, through its partnership with Google, aims to develop the entrepreneurial system in the country, and to provide learning and development opportunities to entrepreneurs by informing them about the latest technical tools that the growth and distribution of will support their business through the internet, thus improving the position of the UAE as a global destination for innovative entrepreneurship, based on modern technological solutions.

The Skill Up Embark program offers free intensive training to small and medium-sized business owners, with the support of Google, with the aim of qualifying them to gain a deeper knowledge of digital marketing tools via the platforms (Google, Facebook, Instagram) to do. , in addition to how to create a digital marketing strategy, and personal guidance on the performance of Business, in a way that promotes the growth of their commercial activities via the Internet and ensures that their products reach the largest number of consumers in various markets in various countries of the world, and achieve more prosperity for their businesses. It is the Entrepreneurship Skills Academy, housed in the UAE program, and platform for supporting fast-growing businesses.
Dr. Hassan Al-Sayegh noted that the first session of the program was held last February, and saw a huge turnout by small and medium business owners, who received 335 requests to participate, and included 16 sessions via the Internet has, two sessions per week for a period of 3 hours, and concluded with the appointment of a leader to monitor the scope. The participants presented and applied the techniques they learned during the course, saying that due to the great success of the first cycle of the SkillUp Embark program, the Ministry of Economy, in collaboration with Google, launched the second cycle of the program launched on March 15, 2022 and received more than 616 applications, which is what prompted them to open registration for a second group to take advantage of the rich content you offer.
The participants in the program praised the quality of the information provided and the importance of supporting the growth of their online projects, as well as the good organization by those in charge. Tasnim Rangonwala, founder of The Digital / Buzz, said that the educational stages of the course are well planned, where the basics are learned step by step. In one step, various resources and tools are shared that are easy to understand and implement, noting that personal guidance for doing business is an added benefit in the program, which appeals to entrepreneurs to join the program, while Faris Tayar, founder of /, confirmed that he found what he wanted through the / SkillUp Embark / which gave him a full understanding of the e-marketing avenues through social media platforms and a comprehensive knowledge of its tools, and apply its strategies effectively to its project to achieve further growth and distribution in different markets.
The Ministry of Economy has appealed to small and medium business owners to take advantage of the program by applying through its website Applicants must have a physical product, an e-commerce site and a budget to invest in digital marketing and promotion.
It is noteworthy that the UAE seeks, through the “Homeland of Entrepreneurship” initiative, to prepare a generation of young people imbued with entrepreneurial thinking, by qualifying them through interactive training programs supported by the latest technologies and technological means which will enable their businesses. to grow and flourish in traditional and electronic markets, thus contributing to the support of The UAE’s ambitious vision is to consolidate its position as the first home of entrepreneurship in the world, in addition to increasing the contribution of the entrepreneurship sector to support the country’s GDP in the coming years, as the size of the entrepreneurship sector and small and medium enterprises is estimated at about 98.5% of the total companies in the country, and the percentage of companies in the country is She contribution to the country’s GDP is about 52%, while its contribution to private sector employment at state level is about 57%. The UAE will also be home to 20 billion companies over the next ten years, increasing the value of venture capital investments in the country from two billion dirhams to 100 billion dirhams by 2031.


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