Steps for the prosperity of Omani telecommunications companies in the digital economy

Written by: Muhammad Al Balushi

The telecommunications services sector in the Sultanate of Oman has succeeded in achieving tremendous achievements, represented in the development of platforms through which a wide range of digital services are provided. Across the Sultanate, 5G commercial networks are available to users. The expansion of the 5G network to include diverse business sectors is expected to accelerate the process of reaping the benefits of improved mobility, flexibility, security and reliability.

Ericsson expects an increasing demand for new use cases, supported by improved mobile broadband capabilities, combined with a rising demand for advanced ICT markets such as Oman, that 5G mobile network subscriptions in the GCC will exceed 62 million by the end of 2026. , which represents about 73. % of total mobile service subscriptions. Consequently, the GCC region will be the second largest region in terms of the acceptance of 5G networks in this period.

Despite the increase in communication traffic and the increase in data traffic, following the adoption of 4G and 5G technologies, the telecommunications sector still faces a constant challenge, represented by the existence of a gap at sector level in terms of providing digital services.

The time has come for the telecommunications service providers in Oman to quickly adopt a digital transformation approach with a primary focus to meet the needs and expectations of customers. These companies need to take their capabilities to new levels in terms of programmability, accessibility and flexibility, from improving the way they deal with customers to the need to automate processes. Communication companies planning their digital journey must follow five main steps: Significantly improve the experience of individual and institutional clients during the transformation process. Reaching maturity at the level of advanced technologies such as big data and artificial intelligence, offers a wide range of opportunities and capabilities for communication service providers, by enabling them to transform the way their products and services are tested by customers, by to design richer. , easier and more interactive user experiences with the evolutionary path. In this context, managing and delivering “digital experiences” across tools, devices, and websites has become essential to enable businesses to meet users’ needs and exceed their expectations. The need to purposefully improve the efficiency and flexibility of communication services. In this context, service providers need to comprehensively transform the buying experience and supplement product information by providing personalized data in real time, to help users make the right choices faster. New standards are currently being defined by leading players in the internet world, such as Google, Amazon and Facebook, with operators poised to catch up soon.

Improving interactive relationships with users, and optimal collaboration with them. Multi-channel, self-service features and customization are among the key areas of interest for users in today’s world, with the expectation that this trend will grow in the future. A multi-channel system provides the necessary path and continuity of interaction across multiple digital touchpoints. The interactions cover all aspects of the customer journey, including: awareness of the importance of services, searching for the product, purchasing the right product, providing the necessary care, knowing how to use and make payments, the level of trust, licensing, and return after approval of the services. It is essential that a good end-to-end channel system takes into account the nature and work environment while providing the necessary intelligence and understanding with the ability to continually improve in line with user behavior.

Increase revenue from traditional and new digital services. Our world is experiencing an explosion of user-generated data, much of it unstructured. Consequently, companies operating in the field of communications need to invest in this large amount of data and convert it into assets to invest at a later date. It is noteworthy that data and statistics alone are not enough to make improvement decisions, as databases, digital marketing services and digital commerce are intertwined in an extremely complex way. Be aware of the importance of advanced networks to address the sustainability challenges facing our world. It is not possible to expand the coverage capabilities provided by networks and promote the growth of data traffic at the expense of increased energy consumption. To break the power curve, the key will remain in this framework. Networks, as the cornerstone of the formation of a digital society, will support efforts to reduce industrial carbon emissions across various industrial sectors. At Ericsson, we expect mobile networks to evolve into new mobile digital infrastructure such as standalone 5G technology, designed to meet the needs of consumers, businesses and society. These networks will provide unlimited connectivity with superior and reliable performance to anyone, anywhere, anytime. For Oman, the provision of the future of communications services requires the need to adopt innovative technologies while radically changing the mobile communications landscape, as telecommunications companies will be the mainstay for the establishment of an advanced digital society and for the future needs of the sectors. to comply.

Abdullah Al Balushi

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