Launching a new identity and strategy for the Saadiyat brand

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The Department of Culture and Tourism – Abu Dhabi and Miral, the leading developer of destinations in Abu Dhabi, today announced the new vision, integrated strategy and brand of Saadiyat Island, aiming to fill its position as a leading destination to establish beautiful beaches. , natural and cultural destinations, in a step that supports the tourism sector.In the Emirate of Abu Dhabi, and enriches its economic diversity.

The new strategy aims to attract travelers looking for luxurious and prestigious experiences, and to support the Saadiyat Vision 2025, which aims to increase the number of visitors to the island from the country, the region and the world in general to increase, leading to the development of the island. tourism system in Abu Dhabi as a whole.

Saadiyat Island is expected to attract 19 million visitors and contribute about 4.2 billion dirhams of direct revenue to the tourism sector by 2025.

Similar to the new strategy, the Saadiyat Island campaign “One Island, More than One Story” and the brand new design are designed in a way that best expresses the richness of Saadiyat Island experiences, offers and exceptional activities that meet the aspirations of all visitors. of all tastes. The brand’s logo is inspired by one of the letters of the island’s name “S”, with a modern font that gives it the ability to deeply express the cultural richness of the island and its attractive modern experiences.

sector development

In this context, Saleh Al Jaziri, Director-General of Tourism at the Department of Culture and Tourism – Abu Dhabi, said: “Saadiyat Island is one of the most prominent tourist destinations in Abu Dhabi, due to its unique features that are unmatched. in the world, from its beautiful natural beaches to its museums and artistic, cultural and educational facilities, and its world-class sports and entertainment experiences, as well as the best hospitality and restaurant facilities.

This natural island is home to amazing wildlife, luxury resorts and hotels, along with a variety of offerings to suit everyone’s aspirations and interests, in line with our strategy to position the emirate’s position on the map of preferred destinations for visitors from across the to improve land. world.”

It is noteworthy that the Department of Culture and Tourism – Abu Dhabi recently announced the appointment of Miral to be responsible for overseeing the tourism management strategy for Saadiyat Island, based on their successful record of cooperation in the development of the tourism sector in Abu Dhabi , which led them to renew their fruitful partnership.

Saadiyat Island has become a prominent icon of tourism and rich cultural experiences, offering a variety of attractive cultural experiences to everyone around the world. Thus, the new partnership between the Department of Culture and Tourism – Abu Dhabi and Miral aims to consolidate the island’s island. leading position and promote its development and progress.

Various experiences

In turn, Miral CEO Mohammed Abdullah Al Zaabi said: “We are pleased to oversee the new Saadiyat Island Strategy, and we will do everything in our power to consolidate its position as a preferred destination that offers its visitors luxury and wealth. experiences. Thanks to the unique experiences it offers, ranging from the diverse cultural institutions that include the Louvre Abu Dhabi, to its beautiful beaches and diverse wildlife, we are confident in the ability of Saadiyat Island to enhance the tourism sector in the Emirate of Abu Dhabi . ”

The Saadiyat Island promotional campaign “One Island, More than One Story” will highlight his diverse experiences, starting with the world leader Saadiyat Cultural District, and its luxury restaurants, luxury hotels and resorts, and emerging exceptional retail shops, to its distinctive wildlife. life system and its institutions World class education.

Saadiyat Island is the first international site for the famous Louvre Museum, and is preparing to open other international museums in the coming years. The forthcoming Abrahamic House, which represents the future beacon of tolerance and brotherhood, will reaffirm the island’s position as one of the world’s leading cultural centers.

As a center of excellence in education, Saadiyat Island is home to New York University Abu Dhabi, which offers a full-fledged academic program in the arts and humanities. The island is also home to an international branch of the prestigious Berklee College of Music, which has a rich history of grading several Grammy Awards.

international points

Featuring five luxury waterfront resorts through world-renowned brands such as Park Hyatt and St. Regis, and regional leaders like Jumeirah, Rotana and Rixos, Saadiyat Island will be a favorite for picky travelers. Those who crave exclusive experiences can sail from a private pier on Saadiyat Island on a speedboat to Nurai Island, which is only 15 minutes away, to enjoy the most exclusive experiences within a distinctive resort featuring many luxurious villas include.

Visitors eager for sustainability, conservation and responsible tourism can explore Saadiyat Island’s diverse protected system, as well as the island’s rich marine life, which includes endangered falconry turtles, humpback and bottlenose dolphins, local Arabian deer and more than 300 species of birds.

Saadiyat Island also offers a program full of cultural performances, modern and healthy lifestyles, golf, cooking programs and many other activities, and the program continues throughout the year in a unique and tranquil destination.


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