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Rolls-Royce Motor Cars unveiled the Phantom with a sparkling new version, which brought new touches to the eighth generation of the Phantom, and included soft aesthetic improvements in line with customer demand.
Phantom enjoys an excellent position in the world of luxury. As our ultimate product, Phantom embodies the English manufacturer’s best in design, engineering and craftsmanship through a perfect blend of vision, creativity, high quality materials, skill, patience and accuracy.
With the second range, the English manufacturer has retained everything customers love about this luxury car, adding simple detail views that take the design to new heights, reflecting the changing tastes and requirements of our discerning customer base.
Torsten-Müller Ötvös, CEO of Rolls-Royce Motor Cars, said: “Rolls-Royce products have a long life, making them a timeless expression of refined taste, beauty and perfect elegance. Phantom occupies an excellent and unique position in this field, as it is known for its classic and timeless elegance.
The eighth generation of the Phantom was launched in 2017. When the new version was created, Rolls-Royce designers and engineers were eager to meet the demands of customers who pleaded with the company not to make major changes to this legendary car. In response to their wishes, only minor improvements and modifications were made. The focus was therefore not on what needs to be changed, but on what needs to be preserved.
Undoubtedly, the most important and prominent feature we wanted to preserve was the strong presence of “Phantom”. This presence is further enhanced by a newly painted horizontal line between the daytime running lights above the Pantheon’s grille. This line added a new, modern and assertive character to the car, reflecting the Phantom’s focus on delivering a distinctive driving experience.
Furthermore, a slight geometric change has been added to the Pantheon’s front grille making the luxury RR emblem and the Spirit of Ecstasy emblem even more visible when viewed from the front. The front grille is also illuminated, a feature that has become popular with the new Ghost.
As for the headlights, they are decorated with a star-studded frame via laser cutting technology, in line with the star-studded roof inside the car, adding an element of surprise and fun to the Phantom experience at night.
From the side, “Phantom” maintains Rolls-Royce’s short lines at the front and long lines at the rear, as well as the long wheelbase and wide rear window pillar to give the occupants more privacy. The design of the car maintains the elegant headlines that stretch from the Spirit of Ecstasy to the rear tail. The split belt line starts at the front fender and bends slightly towards the tailgate to emphasize the length of the car, before sloping slightly towards the taillights. The bottom sideline leaves a heavy shadow that mimics the brand’s magical carpet experience.
The car’s side profile has been improved with a new wheel design. The 3D stainless steel wheel is available in triangular edges with a fully or partially polished finish. Alternatively, an elegant disc wheel can be chosen to be mounted on the Phantom, inspired by the Rolls-Royce cars of the 1920s. This disc wheel is made of brushed stainless steel and black lacquer to clearly convey the feeling of flying on the ground.
And to meet the needs of Phantom customers, it is now possible to order the front grille surround in dark chrome, and the bonnet, windshield surround and acid rim edges in black. Thus, Rolls-Royce is able to transform the exterior of the Phantom into a completely light or completely dark design.
The luxurious interior of the Phantom remains unchanged. The steering wheel has been made a little thicker to provide a direct and comfortable point of contact for the owner-driver. The Phantom and Phantom Extended Wheelbase have two distinct character traits that represent two types of owners. The Phantom has become the preferred choice for an increasing number of customers who want to take the wheel themselves, while the extended wheelbase Phantom offers a luxurious experience for those who prefer to ride in the rear cabin with a chauffeur-driven task.
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