Economics launches digital business growth program in partnership with Google

The UAE Ministry of Economy has launched the “Skill up Embark” program, in partnership with Google, the international company, under the umbrella of the “Entrepreneurship Home” initiative, which aims to promote entrepreneurship, start-ups and to support small and medium-sized companies in the country, by establishing a series of partnerships that are considered the largest of their kind.Between the government, the national private sector, and the most prestigious international institutions and companies involved in entrepreneurship.

Dr. Hassan Al Sayegh, Director of the Department of Small and Medium Enterprise Development at the Ministry, said the UAE views the entrepreneurship sector as one of the real bets it depends on in building an innovative and sustainable national economy based on competitiveness and diversity, and in line with the objectives of the fifty projects and the determinants of the UAE Centenary 2071, and promotes From the position of the national economy as one of the best economies in the world.

He added that the program comes as a continuation of the efforts of the state and the Ministry of Economy aimed at maximizing the role of the SME sector and improving its contribution to the support of the national economy, in partnership with various relevant federal and local government agencies, and in collaboration with local and global private sector and academic and research institutions.

global destination

He explained that the ministry, through its partnership with Google, seeks to develop the country’s entrepreneurial system, and to provide learning and development opportunities to entrepreneurs by informing them of the latest technical tools that will help the growth and distribution of will support their business through the internet, thus improving the position of the UAE as a global destination for innovative entrepreneurship, based on modern technological solutions.

The “Skill Up Embark” program provides free intensive training to small and medium-sized business owners, with the support of Google; With the goal of qualifying them to gain a deeper knowledge of digital marketing tools across Google, Facebook and Instagram platforms, in addition to how to create a digital marketing strategy and personal guidance on business performance, in a way that grows of their online businesses and ensure that their products reach the largest number of consumers in the markets. It is part of the Entrepreneurship Home initiative launched by the ministry in November 2021 and includes 3 basic platforms: the Academy for the Building of Entrepreneurship Skills, the Established Program in the Emirates, and the support platform of fast-growing companies.

Second period

Dr. Hassan Al-Sayegh noted that the first session of the program was held last February, and saw a huge turnout by small and medium business owners, who received 335 requests to participate, and included 16 sessions via the Internet had, two sessions per week for a period of 3 hours, and concluded with the appointment of a leader to follow up the progress The participants and their application of the techniques they learned during the course, and said that if Due to the great success of the first session of the SkillUp Embark program, the Ministry of Economy, in collaboration with Google, launched the second session of the program on March 15, 2022, receiving more than 616 applications, which encouraged them to open registration for a second group to take advantage of the rich content it offers.

The participants in the program praised the quality of the information provided and the importance of supporting the growth of their online projects, as well as the good organization by those in charge. Tasneem Rangonwala, founder of The Digital (Buzz), said that the educational stages of the course are well planned, where the basics are learned step by step. In one step, various resources and tools are shared that are easy to understand and implement, noting that personal guidance for business performance is an added benefit in the program, an appeal to entrepreneurs to join the program , while Faris Tayar, founder of the “Shopinista.store” company, confirmed that he had found what he wanted through the “Shopinista.store” program. SkillUp Embark »which gave him a full understanding of the e-marketing avenues through social media platforms, a comprehensive knowledge of his tools, and the effective application of strategies on his project to bring about further growth and distribution in different markets.

Conditions of access

The Ministry of Economy has appealed to owners of small and medium-sized businesses to take advantage of the program by applying through its website, provided the applicants have physical products, an e-commerce website and a budget to in digital promotion and marketing.

It is worth noting that the UAE seeks, through the Homeland of Entrepreneurship initiative, to prepare a generation of young people imbued with entrepreneurial thinking, by qualifying them through interactive training programs supported by the latest technologies and technological means that will enable their businesses. to grow and flourish in traditional and electronic markets, thus contributing to the support of The UAE’s ambitious vision is to consolidate its position as the first home of entrepreneurship in the world, in addition to increasing the contribution of the entrepreneurship sector to support the country’s GDP in the coming years, as the size of the entrepreneurship sector and small and medium enterprises is estimated at about 98.5% of the total companies in the country, and the percentage of companies in the country is She contribution to the country’s GDP is about 52%, while its contribution to private sector employment at state level is about 57%, and the UAE will be home to 20 billion companies over the next ten years, and the value of venture capital investments in the country from two billion dirhams to 100 billion dirhams by 2031.

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