“Zain” … “Best Telecommunications Operator” in the Middle East

Bader Al-Kharafi: Achievement is a guide to successfully implement our strategy and expand into new growth areas

The recent transformations have forced a new reality that has prompted “Zain” to adopt more innovative business models

Our entities excel in financial technology and emerging projects

Zain Telecom Group won the “Best Telecom Operator” award for the year 2022, at the annual ceremony of the Telecom World Awards in the Middle East region.

The group announced in a statement that the “Best Operator” award came in the events held by the “Terrapinn” Foundation, which organizes the “Telecom World Awards” events in Dubai. Contributed to the telecommunications industry to create the most vital and dynamic fields.

The jury responsible for distributing awards during this major international event praised the recent developments and transformations seen by Zain’s operations in the Middle East markets as it continued to upgrade and develop networks, and expanded its projects in technological innovations, which had a major impact on improving the customer experience. , which has increased its connection with the recent transformations in the project and business sectors, and the operating environments of government entities.

The ZainTech group brand has won the “Best Digital Service” award, recognizing its role in technological innovations and the digital services sector, as it has strongly positioned itself in the region’s regional markets as a comprehensive technology provider of digital solutions, cloud services , cyber security, big data, smart cities, and technologies. emerging, and seeks to present itself as a strategic partner for governments and businesses.

Zain has one of the most inspiring brands in the telecommunications sector, with its presence in 7 countries in the region, and it is one of the brands recognized by international and international organizations as the best brand in the telecommunications sector.

Zain implements a range of initiatives and programs in the field of sustainability, and is classified as an institution that “leads the fields of diversity and inclusion”, which seeks to empower the youth, strengthen the role of women in the business environment , and promote the efforts and innovations of entrepreneurs.

comprehensive strategy

Zain is implementing a comprehensive business strategy based on continuous development, keeping pace with technological transformations and new business models, and the value of the Zain brand has recently been raised on the Brand Finance rating scale to reach $ 2.4 billion, to at the “AA +” level. ».

In recent years, Zain has expanded into many areas and digital innovations, as it introduced its technology arm “ZainTech” to unify its operations in the field of information technology and digital services, and founded the company “Zain Global Connect”, which responsible for leading its investments in emerging technologies and advanced digital platforms. Which has managed to develop and update its application interface platform “Dizlee API”, at a time when the group is making double efforts to develop e-sports services by launching its distinctive brand “Zain Esports”. ”In this field.

The group’s financial technology business has recently excelled in the region’s markets, with its ZainCash expansions in Iraq and Jordan, as well as the expansion of consumer microfinance platforms in Saudi Arabia through its “Tamam” brand.

The company implements successful digital models for its services, as its “Oodi” brand in Iraq has provided a successful experience as a digital provider, while the “Yaqoot” brand achieves growth in its business in Saudi Arabia.

more dedicated

Group Vice President and CEO Bader Nasser Al-Kharafi said the successful implementation of Zain’s business strategy and expansion into new growth areas made it more committed to its brand promise to provide a distinctive customer experience to its customer base.

Al-Kharafi explained that the recent transformations have forced a new reality in the region’s markets, which has encouraged Zain to adopt more innovative business models that take these developments into account, noting that the growing trend towards digital innovations and creation more opportunities for expansion in these businesses while entities perform The new group excels in these areas, especially in the fields of fintech, start-ups and digital services.

ZainTech is considered one of the modern brands of the Zain Group, as it is a single managed service provider that caters to all the needs of institutions, companies and government entities in the field of communication and information and communication technology, and ‘ a one-stop shop for cloud services, Internet of Things, cyber security services, managed services and data It operates in Kuwait, Saudi Arabia, Bahrain, Oman, Iraq, Jordan, Sudan, South Sudan and the UAE and connects them regionally and globally , and owns local and regional data centers in the Middle East and North Africa.

ZainTech’s managed security services help protect businesses, as they can manage technological complexities and reduce investment costs, while reducing security risks and reducing the time required to resolve cyber threats.

The brand’s availability is a unified service offering across Zain Business for unified core communications products enabling connectivity, and the leading cloud cybersecurity solutions in the communications industry. Top Activity Zain is one of the most active brands in the telecommunications sector in the region’s markets, selectively investing in new growth areas, and striving to become a leading telecommunications provider of information and communication technology.

The recent period has seen tremendous momentum in the digital service options offered by Zain and its new digital entities, which have contributed positively to the enrichment of the customer experience as the group has intensified its range of initiatives in the digital sector through more digital introduce channels. , to help customers easily access to and from anywhere. A place for its services portfolio, which enables them to manage their accounts, buy new services, pay bills and many other innovative options.

Zain is committed to its continued commitment to shareholders, other stakeholders and the communities that receive its operations, for excellence and continuous excellence in offering the latest technology and services, and it demonstrates a growing commitment to diversity, inclusion and sustainability, which shows great interest in addressing climate change, and is one of the first institutions to provide continuous carbon disclosure to CDP, as it ranks the group in the leadership category in this field, and becomes the highest rated telecommunications operator in the Middle East and Africa.

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