Al-Futtaim Motors signs official agreement with Polestar to launch its products in the UAE

The new collaboration includes the launch of the fully electric Polestar 2 sports car in the UAE

Dubai United Arab Emirates: Al-Futtaim Motors Group, a subsidiary of the Al-Futtaim Group, has announced the signing of an official agreement with Polestar, the leading Swedish brand in the electric vehicle industry, to launch Polestar products in the UAE. Through this agreement, Al-Futtaim Motors will provide a new and enriching experience for customers in the country. The signing ceremony of the agreement was attended by Mr. Omar Abdullah Al-Futtaim, CEO and Vice Chairman of the Board of Directors of Al-Futtaim Group; Paul Willis, Chairman of Al-Futtaim Motors Group; Jeremy Bullock, managing director of emerging brands in the region, Al-Futtaim Motors Group; and Nils Moscow, Head of Strategy and Business Development at Polestar, with a group of senior officials and government officials.

The InterContinental Hotel in Dubai Festival City hosted the event, which included a presentation of the Polestar brand and its environmentally friendly car products, characterized by high performance and advanced specifications. The flagship electric Polestar 2 was also unveiled during the event. The Polestar 2 is characterized by its advanced design that offers a luxurious and unique experience in the compact electric vehicle sector, with 100% environmentally friendly materials throughout its interior design, along with the latest industry-leading technologies that guarantee outstanding performance. The Polestar 2 guarantees customers a whole new driving experience, thanks to its simple design and advanced work performance.

Paul Willis, President of Al-Futtaim Motors Group, commented on the matter: “Polestar is one of the leading luxury car brands, meeting all standards of sustainability thanks to superior design and advanced technology, to make the transition to eco-friendly electric transport. Polestar has made progress. Notable for his plans to design a climate-neutral car by 2030, and to achieve his goal of becoming a climate-neutral company by 2040. Polestar’s plans are in line with the UAE’s strategic goals of achieving carbon neutrality by 2050, where Al-Futtaim Group is proud to work with Polestar in the framework of its ongoing effort to achieve the UAE’s strategic vision.

Al-Futtaim Motors Group is an integrated destination that meets all the needs of individual and corporate clients, thanks to its ever-growing portfolio that includes a group of the world’s most renowned brands in the automotive sector.

Nils Moskow, Head of Strategy and Business Development at Polestar, said: “Polestar offers unique and contemporary designs that fit the changing demands of the automotive world. Our commitment to delivering a climate-neutral car by 2030 includes a rigorous approach to design and technology in selection.The smallest details, passion and pursuit of goals are part of the identity of our brand.We reaffirm our commitment to achieve our ambition, and we believe that the Al-Futtaim Group is the ideal partner for the success of our efforts to achieve great achievements in the UAE. ”

Customers can experience a new, multi-channel online shopping experience when acquiring a Polestar 2 through a simple and easy-to-use digital process. The first Polestar showroom, which will be a mega retail store in the UAE, will open in Dubai later in 2022.

The Al-Futtaim Automotive Group is one of the five divisions of the Al-Futtaim Group, providing high quality products and services aimed at enriching customers’ lives and fulfilling their aspirations.


– is over –

About Al-Futtaim Motors Group

Al-Futtaim Motors is one of the five main divisions of the UAE-based Al-Futtaim Group, a group of automotive companies that provides a number of automotive services and its most recognized brands in the world.

The group, headquartered in the UAE, is active in 10 countries in the Middle East, Asia and Africa, and has the support of some 9,000 partners, and its services range from new and used car distribution, manufacturing, leasing, logistics and after-sales services.

The group offers services ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment and motorcycles. Al-Futtaim Motors Group provides an integrated customer-centric experience to motorists, fleet operators and contractors, and strives to become a leader in custom transportation solutions.

About Al-Futtaim Group:

The Al-Futtaim Group, founded in the 1930s, is one of the region’s most diversified and developing businesses, headquartered in Dubai, United Arab Emirates.

The Al-Futtaim Group employs more than 35,000 people in five industries: automotive, financial services, real estate, retail and healthcare. The Al-Futtaim Group operates its businesses in more than 20 countries in the Middle East, Asia and Africa through close partnerships with more than 200 of the world’s most innovative and leading brands.

By following a well-established pioneering approach in the field of customer service, the Al-Futtaim Group was able to continue to grow and expand and continued to meet the changing needs and demands of customers in all communities and different activities.

Al-Futtaim continues to inspire its customers and enrich their daily lives by adopting an effective management approach based on adhering to the values ​​of respect, excellence, cooperation and integrity. For more information, please visit the website:

Media contact:

Claire Lawson | Impact Porter Novelli | +971 55 400 3235 |

About Polestar

Polestar, the Swedish independent luxury electric vehicle brand, was established in 2017 as a partnership between Volvo Cars and Geely Holdings. Polestar works with Volvo Cars to take advantage of a range of technical and engineering features that enable it to take advantage of significant production savings.

With its headquarters in Gothenburg, Sweden, Polestar vehicles are available in various markets across Europe, North America, China and the Asia-Pacific region. The company plans to supply its vehicles in 30 markets around the world by 2023. Polestar vehicles are currently being manufactured in two factories in China with plans to build a new plant in the US in the future; The Al-Futtaim Motors Group is the exclusive representative of Polestar in the UAE.

In September 2021, Polestar announced its intention to list the trademark on Nasdaq as a public company, in terms of a business combination agreement it signed with Juris Guggenheim. You can view the full text of the final agreement via this link.

Polestar has so far developed two high-performance electric motors; The Polestar 1 was developed between 2019 and 2021 with a high-performance, low-volume hybrid electric GT engine in a 609 hp carbon fiber body and 1,000 Nm of torque and a 124 km electric range (according to globally coordinated light vehicle testing), the longest distance A hybrid car can cut through the world.

The Polestar 2 is the company’s first full-size electric vehicle ever. The Polestar 2 model includes three options with a range of standard and long-range batteries rated up to 78 kWh with a single or twin-engine drive and up to 300. kW / 408 capacity. Horsepower and torque of 660 Nm.

From 2022, Polestar plans to launch a new electric vehicle annually, starting with the Polestar 3, the company’s first electric sport utility vehicle ever; The company is expected to launch the Polestar 4 in 2023, a smaller electric SUV coupe.

In 2024, the company aims to launch the high-performance electric vehicle Polestar 5, a four-door touring car, in a move that reflects the evolution of the production phase of the Polestar Prispet, the innovative car the company launched in 2020. , and in which it presented its future visions in terms of design, technology and sustainability. Polestar aims to produce a climate-neutral car by 2030, in line with the company’s ambitions to reduce its environmental footprint with each new model it introduces.

At the beginning of March 2022, the brand introduced its second innovative vehicle, the Polestar O2, the high-performance electric sports car. The Polestar O2 also builds on the Percept’s ambitions in terms of advanced technology and sustainability concepts, emphasizing the brand’s vision for future sports cars. The hardtop convertible car emphasizes the evolution of the unique design concept first introduced by Percept, and emphasizes the importance of dynamic driving experiences. This innovative car also places greater emphasis on sustainability and technology, with the aim of elevating the concept of a circular economy to new heights.

Leave a Comment