Ari Fleischer’s bad publicity tour continues with LIV Golf

With Ari Fleischer on the college football payroll, the team never has to wait long for the next round of negative comments. They have an advertising consultant who specializes in generating negative publicity. Exactly the opposite of what you want.

Fleischer’s appearance as an officer at the Saudi-backed LIV Golf press conference on Tuesday was just the last emotional moment for a man who has never failed to work with the PSC. He has also appeared regularly as a political commentator on Fox News, which has caused some concern with the college athletics organization trying to stay apolitical. Then there is almost everything he has touched on about his role as a college football lawyer.

Fleischer was part of a doomed PR effort to save the Bowl series and avoid the playoffs – that should have been enough to separate him from any role in the sport’s next iteration, but no. Fleischer remained on board as a consultant for the CFP, proving that he is magically resilient in the sport’s playoff issue.

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