Dubai, United Arab Emirates: GROHE, the world leader in integrated kitchen, bathroom, water and sustainability solutions, has launched a new regional distribution center in Dubai Logistics City, aimed at delivering products to its customers in the Middle East and North Accelerate Africa, and ensure adequate supply of new products when introduced.
With the opening of the new center, Grohe became one of the few companies in the region to have its own local distribution center. The center will create a link between the European and Asian manufacturing markets thanks to the strategic location of the Emirate of Dubai, which is in the middle of the East and West, and this in turn allows Grohe products to flow directly from Asia to the Middle. . East and North African markets, which will contribute to the reduction of carbon emissions.
It came on the sidelines of an exclusive media event for the launch of the new regional center, attended by journalists and content creators, at Four Seasons Resort Dubai at Jumeirah Beach, on the topic of water and sustainability, in the presence of a number of seniors managers and representatives of Grohe.
The new center will be operated by Kuehne + Nagel, a leader in the global logistics sector, which will be powered by clean energy from solar photovoltaic panels. With the inauguration of the new center, which took place during a ceremony chaired by Jonas Brennwald, Leader, Lyxel in Europe, the Middle East and North Africa, the number of distribution facilities in Grohe has 3 facilities in Egypt, Turkey and Dubai reach.
With the opening of the new distribution center, Renu Misra, Head of the Middle East and North Africa at LIXIL in Europe, Middle East and North Africa, the company that owns the Grohe brand, said: “I am delighted to see the new region. distribution center in Dubai is now in operation. A proof of our commitment to a sustainable future for all.
She added: “As one of the most sustainable brands in the sanitary ware industry, we realize our responsibility and important role in positive initiatives that contribute to mitigating climate change, and that is what we strive to achieve through our commercial operations, products and services, and the new center in Dubai will help us achieve our goals. ” sustainability, and support for the green agenda in the region.
Lee Ons, Regional Director of Kuehne + Nagel said: “At Kuehne + Nagel, we are committed to achieving our goals and aspirations to reduce carbon emissions, embrace renewable energy and provide sustainable logistics solutions to our partners and customers. Grohe’s “New Regional Distribution Center is a testament to our commitment to sustainability and reducing carbon emissions in all our business and our aspirations to support our partners in realizing their ambitions to expand their businesses.”
Technology, innovation, design and sustainability are at the heart of the GROHE brand. It should be noted here that all eight Lexel factories, as well as the German logistics centers, are CO2-free. In line with the “Plastic Reduction Initiative”, Grohe eliminated all unnecessary plastic materials in product packaging, an initiative that has contributed to reducing the use of 37 million pieces of plastic annually.
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GROHE IN AN EYE:
GROHE is the world’s leading supplier of sanitary fittings (for kitchens and bathrooms) with more than 7,000 employees in 150 countries – 2,600 of them in Germany. Since 2014, GROHE has been part of the powerful brand portfolio of the leading Japanese manufacturer of water and housing products, LIXIL. In pursuit of the “Pure Freude an Wasser” adverb, every GROHE product builds on the brand’s values of technology, quality, design and sustainability. Company flagships such as GROHE Eurosmart or the GROHE thermostat range, as well as groundbreaking innovations such as the GROHE Blue water system, underline the in-depth expertise of the brand. By focusing on customer needs, GROHE has delivered smart, life-enhancing, sustainable and value-added product solutions – with the “Made in Germany” quality label: R&D and design as an integrated process are well established in Germany. GROHE is committed to its social responsibility and takes it very seriously, focusing on the resource-saving value chain. Since April 2020, the sanitary ware brand has been producing CO2-neutral *. GROHE has also set the goal of using plastic-free packaging products by 2021.
Over the past ten years, GROHE’s success has been enhanced by winning more than 490 design and innovation awards, as well as several ratings as one of Germany’s most “sustainable large companies”. GROHE was the first company in its field to win the German Federal Government’s Corporate Social Responsibility Award and the German Sustainability Award 2021 in the field of ‘Acquisition’ and ‘Design’. GROHE is also leading sustainable transformation as part of the “50 Sustainability and Climate Leaders” campaign on sustainability and climate.
* This includes CO2 compensation projects, more at green.grohe.com
An overview of the LIXIL company:
LIXIL (TSE code 5938) is a world leader in the housing and building materials sector, manufacturing groundbreaking housing and water products that solve real challenges and make better homes a reality for everyone, everywhere. Using Japanese heritage, it innovates world-leading technology to create high-quality products that transform homes for the better. But the LIXIL difference is how you do it; Through purposeful determination, an entrepreneurial spirit and a commitment to improving accessibility for all and responsible business growth. The approach comes from the leading brands LIXIL®, INAX®, GROHE®, American Standard and Tostem®-. About 55,000 colleagues working in more than 150 countries are proud to produce products that touch the lives of more than a billion people every day. www.lixil.com
For more information, please contact
Gita Qaim Maqam
Head of Corporate Communications in the Middle East and North Africa for LIXIL – EMNA