Ahmed Amr Helmy, Head of Business Development at Amr Helmy Designs Founder of KrishiMy Morning Routine: A weekly segment during which we talk to a prominent individual in our community and how they are starting their day, and asking them some questions about their work. Ahmed Helmy (LinkedIn), head of business development at Amr Helmy Designs and founder of Kresgi, talks to us this week.
My name is Ahmed Amr Helmy and I’m the Business Development Manager at Amr Helmy Designs. This is the official job title, but my day-to-day tasks also involve doing a little bit of everything and participating in many roles and positions in the company. I work in marketing, I work on the artworks for our designs, I meet clients and I make sure I visit websites to make sure our designs are executed correctly.
Amr Helmy Designs is a household name for groundbreaking furniture, especially kitchen designs. My father, Amr Helmy, founded the company more than 40 years ago, almost by accident. His dream was to become an architect, but he rather studied applied arts. During his college years, he designed a kitchen for his mother, Nadia, and her friends were so impressed with the design that it was his time ahead that they started asking him to design new kitchens for them as well. This is how the company started. Now, Amr Helmy Designs embodies different cultures: we have a Zen kitchen inspired by Asian design, a Greek-inspired kitchen and a German Bauhaus kitchen.
I’m really interested in modern technology ideas and enjoy them. My latest creation by Amr Helmy Haute Couture, a division of Amr Helmy Designs, is an acoustic robotic wardrobe that I just launched and presented at last week’s fair. Amr Helmy’s Haute Couture theme revolves around fashion-inspired wardrobes equipped with high-tech features, including voice automation, hidden magnetic locks and fingerprint units. The design is a wardrobe with a coded circular shelf that can be designed to fit your belongings and will provide you with a specific garment that you order through a voice robot application. I also designed a shoe rack with a similar function. I really love taking everyday ordinary pieces of furniture and taking them to the next level with technology, which is always evolving and very interesting to me.
We also recently launched an interior design studio, although we have not yet officially announced it. We carry out residential and commercial projects through the studio, as well as product and event design.
Everyone in the family is a bit alone with their own subset of work. Born out of my passion for chair design, as well as high-tech applications in home solutions, I founded KRSGY. My designs for Krishi were largely inspired by Danish furniture designer Hans Wagner, who may be a pioneer in modern but functional furniture design. My brother Mostafa founded Zero Kimya, which is the environmental side of Amr Helmy Designs, which contains a wide range of products without any chemical additives throughout the production process. My sister Malik set up a store in the name of Helmy that nurtures the cultural element of AHD by focusing on the successive cultures that were in Egypt, which are expressed in the store’s furniture, fashion and art products. Eventually, my younger brother, Hussain, worked with my mother to establish Beyti, a sister company that brings all the elements of the company and family subgroups together in a small hotel studio experience.
I get up at 8am and start my daily routine with a hot bath every morning. Not a quick shower, but a bath. It’s becoming more and more important for me to clear my mind in the morning and set the pace for the day, so I also take a while before I go to work for a coffee – usually on my own, or with me wife and king. I come to the office every day at 9am and start following the news by reading Enterprise, and then start working through my to-do list.
I have the shortest and best daily commute to work in the world, I live next to our office and showroom in Maadi, so it takes less than a minute from door to door [يضحك]. Of course, the advantage of this is the time saved to commute at the beginning and end of the day, but the downside is also that I am always available 24 hours a day because I am so close.
To be honest, my experience with work-life balance is that I often end up prioritizing work because I’m involved Bad in the family business. But I like to take my free time by watching science movies and immersing myself in anything related to technology. I do not like to watch traditional movies or anything that depicts life as we know it. I usually venture beyond what I know and what is out of the box, whether with the books I read or the series and movies I watch.
The last cool thing I saw was Perfume: The story of a killer. I also recently read the book “The Journey of a Life” by Bob Iger, which I really enjoyed.
My favorite piece of advice I have received that I like to give to others is to take a break every now and then. And in the time of rest, enjoy your maximum energy.