Culture and creativity .. Rich opportunities for developing communities

T + T – normal size

There is a belief that only large societies and countries are qualified to spread and promote their cultures in the world, and that smaller societies and states have no choice but to accept the role of consumers of large “global” cultures . One does not have to argue much to realize that it is an illusion, contrary to reality, and not an accepted rule. There are many examples of this. Moreover, this “illusion” is not based on an actual experience, nor on a tangible reality, on the contrary, it is one of the products and symptoms of the neglect of culture and the underestimation of creativity.

The situation has changed anyway, and the situation has changed, and it is no longer a popular or acceptable trend, especially in the last few years, which has been overshadowed by the pandemic.

Pandemic lessons

The world has learned a hard lesson over the past two years. The pandemic broke out, casting a shadow over daily reality and laying off an unprecedented state of global closure. All aspects of life were disrupted, and all economic activities stopped, except for those related to feeding people, and their physical and mental health.

And so, suddenly, it seems that culture, like bread and health care, is indispensable to societies. No, it is a necessity to confront the horrors of the pandemic, and to maintain social cohesion and the stability of societies in exceptional circumstances.

war lessons

Today we are learning our lesson again. But this is not about the pandemic, but about the state of great unrest that the world is experiencing, that is throwing it into conflict and conflict, where, once again, the sectors of the economy, supply chains and strategic supplies of energy and food are in turmoil. is.

And just as it did during the pandemic, culture appears to be a sector immune to disasters and crises, and it can offer alternatives, contributing to limiting the catastrophic effects of wars on societies and countries, as during the pandemic.

Awakening in time

Among other things, the pandemic led to an acceleration of the global trend towards a cultural economy, at an unprecedented rate. It was an awakening at the time. It is clear that what we are seeing today in the international political arena, with its seismic effects, will lead to further push in this direction.

This means one basic thing: that economies will look for a cultural base that serves as a buffer and a strategic reserve that will keep them alive in times of crisis. It acts on its behalf by organizing daily life and compensating for the values ​​that work and give the economic cycle to man.

Thus, culture is no longer a luxury issue, as much as it has become a need and a necessity of life, with no alternative.

Restructuring

All of this points to the need for societies to restructure themselves and their various sectors, and to reorient an appropriate measure to transform culture into an integrated sector, in whose pillars spiritual requirements are in line with economic possibilities.

On the way here, it is necessary to include indicators related to culture in the context of general economic and social indicators, while calculating the strength of this or that economy. It requires the change of a whole, dominant system that excludes culture and its people, and underestimates their role and their products. Replacing this system with a new and modern one that puts cultural “capital” on an equal footing with financial capital. Equality of creativity in terms of its importance and the care it receives with industrial production, and recognition of creators as an integral part of the social elite, and an authentic partner in development.

Sustainable development

In fact, global recognition of the role and importance of culture in development was achieved in 2015, when it was first included in the International Sustainable Development Agenda, within the development goals adopted by the United Nations in September of the same year. .

This sudden turn to culture has emerged because it represents an effective tool to achieve a large part of the sustainable development goals: safe and sustainable cities, such as ensuring decent work and economic growth, reducing inequality, protecting the environment, gender equality, and the building of peaceful and inclusive societies.

By focusing on the three foundations of sustainable development, “economic”, “social” and “environment”, the role assured in each of them is clearly demonstrated by the cultural and creative dimension.

Here are some important considerations:

• The tangible and intangible cultural heritage and creative energy are resources that must be carefully protected and managed.

• Culture and creativity are able to drive and facilitate the achievement of sustainable development goals.

• The cultural approach is an essential element for the success of the efforts made to achieve the sustainable development goals.

• The culture characterized by the involvement of individuals and different groups in the development of projects not only encourages community cohesion, but also represents a contribution to the achievement of the 17th goal of sustainable development “partnership”.

• Cultural tourism represents 40% of world tourism revenue. These returns have a positive impact on achieving the sustainable development goals, which exceed the returns of other sectors.

• Cities and regions rich in cultural facilities, and those in which a vibrant creative sector is available, are more attractive to service and economic institutions and the business sector.

It is clear that strengthening the role of culture and creativity, and empowering them in societies, is a necessity for small states and societies before large ones, and that it is appropriate, especially with those countries facing dilemmas of economic development in the face and suffer. of great plagues in education, health, and job creation.

Presence and absence

Regardless of the size of the state or society, investing in culture and creativity, and activating their role in sustainable development, requires basic requirements, including work to establish an infrastructure that serves them and provides them with opportunities to launch rewarding projects. can create jobs. , and enable them to transform into investment opportunities. .

And, no less important, is the quest to empower the creator with economic opportunities, and allow him to benefit from financial instruments, as well as government support, incentives, facilities, logistics and media platforms.

In fact, it is not much, if we take into account the lessons of the past period and the current conditions in the world today, which confirm that the cost of the absence of the cultural and creative sector is much higher than it requires, if it exists, of generous spending.
Here it is good to realize that culture is an extension of education. It is, like him, more expensive and harmful in his absence.

trends and needs

The foregoing can be agreed upon. But a person can argue that culture and spending are related to the size of countries, based on the statement that small countries do not have an equal opportunity to spread their culture, no matter how hard they try to spend on it. not.

Well..

The population of the globe is estimated at about seven or seven and a half billion people. Half of these are the children of the Chinese and Indian peoples.

Despite China’s progress, achievements, successes, expansion of its economy, and its ability to produce new models of business and production methods, and models of trade exchange, as well as despite the virtues of Indian minds, and their great contributions to the technical and technological boom, and the large production of Bollywood movies and songs, the West American culture is the most It is common in the world, and note that the number of Americans does not exceed 10% of the total number of Chinese and Indians, and they represent only 4% of the world’s population.

In fact, large nations tend to direct their cultural and creative energy to meet their local needs, while smaller nations seek to spread their culture worldwide, often succeeding.
Here we can remember that the revolution of the mobile phone in its contemporary form came from a small European country, Finland, through that device known to the world as “Nokia”.

In a known situation, Lebanon is one of the smallest Arab countries, not to mention that it has historically lived through long periods of unrest and suffered from multiple wars, but culturally and creatively it has competed with Egypt, which is one of the largest countries in the world are in terms of population and artistic production and cultural.

In fact, culture, as well as creativity, remains generous and does not create opportunities for emerging economies and developing societies.

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