Emirates News Agency – “Emirates Etisalat” is updating its brand to become “Etisalat at e &” in line with the position and identity of the new e & group.

Abu Dhabi, 21 June / WAM / e & introduced the updated corporate identity of “Etisalat Emirates” under the brand name “Etisalat at e &”, in line with the group’s position and the identity of e & he recently launched in the context of its transformation introduced. to a world-leading technology investment group working to digitally empower communities.

This step comes at a time when the group continues to accelerate its digital leadership in line with its goals of investing in new markets and areas, and seizing acquisition opportunities and strategic partnerships.

Etisalat Emirates has always been one of the key factors in the growth of the group’s business, and it has been the key mediator behind the UAE’s global leadership in the percentage of fiber optic network penetration linked to homes since 2016, and has managed to maintain its leading position in the local market, and is consistently ranked among the most mobile networks. The company continues to lead the digital transformation path for its customers, based on its local market strategy to be the preferred digital communications operator for customers in a digitally interconnected world.

Commenting on Etisalat’s new brand in the UAE, Hatem Dowidar, CEO of the e & .. Group, said: “The launch of the updated brand for Etisalat Emirates builds on the strong foundations of its successes as an engine of “has been growing for the group since 1976, and is a sign of change. Its business is keeping pace with its ambitions to bring about further growth, in the face of a rapidly changing business landscape.”

He added, “With a renewed approach to the e & group’s strategy and brand, we will work to improve customer satisfaction, achieve business-scale business integration, expand our digital services and explore neighboring business opportunities.

I am confident that the revamped brand will express our dynamic journey to digital acceptance, while maintaining our commitment to significant change beyond expectation.

Etisalat Emirates, a pioneer in the technology sector, is embarking on a new phase in its development path to achieve growth, transformation and excellence, based on a business model that supports the sustainability of its leadership position, enhances digital customer experiences, and enhances operational flexibility .

As part of its strategy, Etisalat Emirates will work to develop its basic and digital services, enriching customer experiences through digital services that align with new lifestyles and growing needs coupled with traditional communications services, including games, health and insurance. Etisalat Emirates will also continue to play its role as a trusted partner for the business sector, by providing the latest connectivity and connectivity capabilities and more, leading to the accelerating pace of the digital economy, and the sustainable demand for more stimulates advanced fields, such as e.g. private networks, autonomous vehicles and artificial intelligence.

Customer service excellence remains a cornerstone of Etisalat Emirates’ transformation into a digital telecommunications operator. The company uses data analytics capabilities to provide customized experiences to customers across digital service channels and service centers. This paradigm shift in service experiences will be made possible by a total simplification of the business model that will help create added value in an innovative and efficient way.

For his part, Masoud M. Sherif Mahmoud, CEO of Etisalat Emirates .. “Etisalat symbolizes our strong local roots of which we are proud, and we will continue to appreciate them as the brand begins a new chapter in its evolution.

The telecommunications business was the main growth driver for our group, which is still committed to keeping pace with the aspirations of the wise leadership in the UAE to be a world leader in telecommunications and technology indicators. ”

He added, “For more than four decades, Etisalat Emirates has played a major role in building bridges of communication between people, and now connects our past as a giant telecommunications company with our future as a comprehensive digital communications group. We developed brand ‘Etisalat at e &’ embodies the group’s latest slogan to achieve consistency. It combines our technological capabilities with our extensive experience in the telecommunications sector, and emphasizes the strong ambitions of our strategy. ”

He said, “While maintaining the rich communications heritage of the e & group, our focus remains the same in the era of communications renaissance: improving customer value and a positive change in their lives in the era of digitalization. We will continue to build on our strong foundations to stay at the top of the list regionally and globally in various aspects of network excellence, to ensure success in the implementation of the transformation strategy, to consolidate our position in the digital communications sector, and to to achieve harmony with our future ambitions to be the best. choice for customers, in a digitally interconnected world. ”

He added, “Human capital is the key asset in our transformation into a digital telecommunications operator, and we will continue to develop talent in the technology and communications field while encouraging a culture of innovation. Etisalat Emirates will ‘ remains a beacon of technological leadership that serves society and bridges digital divides. ”

In the midst of the changes in the sector, and in the light of the achievements made so far, the “E&E contacts” brand will support the resilience and strength of the company’s performance in line with the group’s efforts to explore the possibilities. explore and build a bright digital future.

Etisalat Group launched its new corporate identity e & f from 23 February 2022, aiming at its strategy to accelerate growth through a flexible business model representing the group’s core business sectors. The telecommunications sector comes at the forefront of these sectors, as its operations are managed by Etisalat Emirates in the main market for e &, and by subsidiaries for international operations, in order to ensure the group’s legacy in the telecommunications sector, and its strong communications network, and doubling of the value provided to all customer segments. . To enhance the digital services of individual customers and enhance their digital lifestyle, “e & life” offers next-generation digital services technology through smart communication platforms in the fields of entertainment, retail and financial technology.

e & Enterprises focuses on maximizing value through robust cyber security, cloud computing, Internet of Things, and artificial intelligence solutions, as well as the service of mega projects. “e & Investment” will increase its efforts to focus on investment opportunities, acquisitions and the returns provided to shareholders to enhance its global presence.

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