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Emirati heritage jewelry designs are full of diverse aesthetics and great value that confirms the importance of the initiatives and products of designers in the field of these precious creative industries, in addition to their merit and influential presence in the design market. According to a study conducted by Report Linker and Market Research, the jewelery market in the UAE is expected to reach 47 billion dirhams by 2024, and jewelery design plays a prominent role in the market boom.
In the field of jewelry design with a heritage character inspired by the ancient tradition, many emerging local brands have appeared in the cultural and creative industrial sector, leading the movement of “craftsmanship and manufacture of jewelry”, as the UAE the financing market for beginners in the region, and attracted the bulk of total investments. In beginners in the Middle East and North Africa, this total grew by 60% by 13% to $ 704 million in 2019.
legacy of tradition
The archive of local traditional jewelery is an inspiring base for renewal and innovation, bringing the concept of grandmothers closer to the millennial generation, through a contemporary design that evokes the aesthetics of the past due to what is recognized by the designs of gold in the local dialect, such as “Al-Ahqab”, which is a belt with a width of three to four centimeters, while the “Al-Shanaf” appears as a triangular piece of gold attached to the hair around the to cover forehead. The “bake”. “, which serves as a head covering, is one of the most popular traditional Emirati jewels, in addition to the” trembling “necklace, from which hang long chains covering the chest. In addition to the” Sastami “consisting of gold pounds linked together through two chains, extending from the neck to the middle.
It is noteworthy that the country is making rapid progress in developing creative industries based on innovation and creativity. In its 2019 Global Competitiveness Report, the World Economic Forum ranked it first in the Arab world, and ranked 25th out of 140 countries worldwide.
Uday Al-Fardan, owner, founder and CEO of Uday Al-Fardan Jewelery Company, talks about his company’s experience in this regard:
There is no doubt that our heritage and culture are rich in their vocabulary, which constitute important and attractive topics from which we can draw inspiration from innovative designs in jewelry, which are very popular and achieve significant returns, both materially and morally. The focus on investment in this regard is essential to strengthen the visions and strategies of the creative economy in its overall component.
We have an important experience in the field that I want to attract to her, represented by our inspiration and personification of the Expo 2020 Dubai logo, which represents a rare circular piece of gold found in the Al Marmoom area in Dubai within the archaeological site. site of Saruq Al Hadid, in the design of a piece of jewelry that has gained great interest and popularity.
It also documented the importance of the event and the spirit and heritage of the place, thus providing at the same time moral value and important material feasibility. I also do not miss to mention here what our designs that reflect and draw inspiration from the art of Arabic calligraphy achieve from a great demand, especially from foreigners.
Uday Al-Fardan continues: We are eager to motivate designers in the country by organizing various workshops that we organize, whereby we all educate about the aesthetics of jewelry design and the value of its inspiration for the spirit and pulse of heritage. We are counting heavily on this initiative, which we aim to expand and strengthen more and more, with the aim of enriching the pillars of the creative economy in Dubai and the UAE in general.
On the concept of innovation in the production of traditional jewelery, Emirati jewelery designer Khadija Al Salami, owner of the first modern “Shanaf” design, says: “My art collection contains distinctive pieces of Emirati designs inspired by Emirati heritage and architecture. , “and points out that the Emirati national heritage is rich in unique types of gold designs. Of its kind, passed down through generations, and carries a cultural heritage.
She adds: “Overall, the enchanting world of jewelry abounds with a rich library of symbols and special shapes, which have moved and evolved over time, to show us brilliant methods that bring creative art and innovation to the field of enriched the design of contemporary heritage. jewelry, which was mostly inspired by inscriptions, ornaments and forms of decoration with precious stones. Geometric shapes, for example, have a large presence in the design of local jewelry. The circle represents continuity and unity. It is also used to represent the sun and the moon, such as the sun and the crescents, while the triangle symbolizes stability and a solid foundation, and sometimes represents three interrelated things such as the past, present and future, or others such as the design of the sail.
As for the square and rectangular designs of the drum, it represents perfection and stability, knowing that in some civilizations it symbolizes the cosmic order and balance of opposites, as well as a symbol of security and safety.
It is important in this regard, and within the heritage jewelry design sector, to refer to the experience of Emirati jewelery designer Alia bin Omair, who began her journey in the world of design in 2013, and two years later she joined a workshop with Egyptian jewelry designer Azza Fahmy, after which she decided to start in Jewelery Design after studying Applied Media.
She wanted to study fine arts, but her mother suggested she study jewelry design and described her design style as “raw and organic”. However, the Arabic and Gulf print in particular was evident in her pieces, which included a modern touch, as pieces mimic the woman who has an artistic flair while thinking about what she likes and what she feels she can wear, and evaluate the design based on it.
Taking into account different tastes to suit diverse personalities, Shamsa Alabbar has transformed her expertise in graphic design and love of oriental traditions into elegant and feminine jewelry. The pieces she designs are characterized by their shapes inspired by geometric drawings and various symbols, and are decorated with shiny stones that double their luxury.