Fashion or fashion technology is basically any innovative technology that creates and uses contemporary tools for the industry, whether it enhances the production or consumption of fashion. What is the biggest fashion technology right now?
Brands and fashion companies are now using innovative technologies, including artificial intelligence, the Internet of Things, virtual reality and other new technologies, to create a different and distinctive experience for their customers in an effort to change the industry for the better, Future Learn said in a report. It has recently expanded on the topic.
Investment in fashion-related technology increased by 66 percent during the pandemic, according to research by The Business of Fashion and McKinsey. The past – whether in retailers or companies selling products and services to fashion-related companies – has increased by 66% to reach $ 16.2 billion since 2019, indicating an increase in capital invested in technology that this sector is related, according to the computer platform. Weekly “(computer weekly) recently.
What is the biggest fashion technology at the moment?
We are now discussing the key technologies used in the fashion and fashion industry by major international manufacturers, whose dependence will increase in the coming years, as we can expect to see more innovations that improve the production and consumption of fashion, according to ‘ a report from the Future Learn platform.
Artificial intelligence is one of the biggest technologies used in all industries today, not just fashion. Artificial intelligence is the simulation of human intelligence through computers, programs and machines, and recently the fashion industry companies have been using it for many and varied purposes.
AI applications in fashion include the ability to enhance customer experiences, analyze and predict trends, understand buying patterns and even understand the aesthetics of fashion.
One example is touchscreens in retail stores that provide expert product advice to customers using AI chat technology. In these scenarios, AI can be trained to understand aesthetics, including color, texture, and style preferences.
Virtual and augmented reality
It also uses virtual and augmented reality technologies; Virtual reality involves a fully simulated environment, while augmented reality brings interaction and simulation to the real world.
In the fashion industry, the use of virtual reality and augmented reality is incredibly astounding, as it allows the fusion of the physical and digital worlds to provide a pleasurable shopping experience for customers, and is one of the most common uses of virtual reality in fashion. technology that enables customers to try on clothes virtually, while using augmented reality makes it possible to go much further, creating a realistic digital version of an entire store.
With 3D printing coming into vogue, we can really start to see how innovation and technology can help brands become more sustainable. 3D printing is a manufacturing process where real products can be created from digital designs.
Industry experts are currently exploring the potential of this technology and saving money, time and effort, as garments printed with this technology can lead to savings and less waste in textiles compared to traditional design methods, and also lead to the preservation of the environment by reduce water consumption and reduce air emissions and reduce water pollution.
In addition, the options for designers are limitless with 3D printing, as there are very few limitations when it comes to structuring and designing clothing, materials and creativity. In this way, 3D printing can lead to more creative and exciting fashion designs than ever before.
The Internet of Things
There are many possibilities offered by the use of this technology, from exercise clothes that can measure your heart rate to baby clothes that can determine your child’s sleep pattern.
Health is not the only area; By using this technology, it is possible to provide design proposals based on the actions and desires of consumers.
3D weaving and demand forecasting
And “Fashion Tech” has recently evolved to include three-dimensional materials, body scanning technology with millions of data points that ensure ideal-sized clothing that fits the wearer’s body perfectly, in addition to making specific and customized fashions, all reflected in protection of the environment by reducing The amount of waste generated by this industry, according to what the Glossy Platform recently reported.
“In the near future, the role of technology in fashion will include ‘predictive demand forecasting’ to enable the flow of products to markets at the right time,” said Anita Balchandani, partner at McKinsey, emphasizing that technology will play a role. in design, the elimination of production waste, especially those arising from samples requested by customers.
Zero Waste Policy
The fashion industry is the second largest polluting industry in the world after the oil industry, and technology can solve this dilemma, even reducing the volume of waste generated from it to almost zero.
Currently, industrial waste is handled by several specialized companies such as Unspun, which was established in 2015, and Laws of Motion, which was established in 2019.
Aspen, a brand for digital clothing and robotics, invests time and resources in optimizing appropriate technology to create a custom type of jeans, the mission set by the ambitious company is to reduce the global human carbon footprint to 1% reduced by wastage in production to reduce phase. In this context, it uses an “made to order” model that reduces waste and leaves no inventory in the early construction phases.
Anspin creates accurate 3D models of its customers through a recording that can be done with an iPhone.
The company’s chief designer, Annika Visser, told Glossy the “denim category” is the best starting point for the brand, given its cultural significance and carbon footprint.
And “denim” is the basic raw material from which jeans are made in all its shapes and types, and it is available in only one natural color, which is indigo blue. “Denim is a wardrobe staple for everyone, it’s one of the most difficult garments to match, and we exist to be more inclusive because we can make any size and in any shape possible or required,” Visser said .
And according to an internal life cycle analysis of Anspin jeans made this year, the brand actually saves 42 percent more carbon emissions than any other company that makes regular jeans.
Although the company is currently making jeans by cutting denim, the goal is to make clothes that are made with a 3D machine and woven threads, and it introduced technology in November 2021 to do so, and this technology introduces Aspen able to create a comprehensive product without wasting time and resources.
“This is the first technology of its kind, we can now take customization to the next level, and actually do fully automatic and waste-free production,” emphasizes Visser.
The focus is on the “zero waste” model in the industry and production cycle over the next 20 years, and the number of consumers is expected to double, as there will be an 84% increase in demand for materials and textiles during this period be.
According to a report by data research firm Just Style, Anspin is actively working with its other brand partners to introduce and integrate the technology it uses with these brands. The real impact on a large scale is the collaboration and communication with the major clothing manufacturers because they produce the majority of the clothing in the world. “
billion data points
In turn, Loss of Motion uses artificial intelligence and computer science to manufacture the clothing it manufactures, as the company uses a combination of statistical models and comprehensive data to create its own models, the previous report said.
This was achieved after the company developed a series of innovations related to size and body shape for its other products, which included technology for the first time in the dress industry. “The clothing industry lags behind in its use of accurate data, supply chain innovation and sustainable practices,” said Carly Peggy, the company’s founder.
The company has devised a new technology of its own to measure the human body from more than a billion data points collected from customer surveys, enabling it to expand its current business from 180 sizes to 1,260 sizes that represent different body shapes; To achieve this feat, the company has used a number of statistical models and extensive data sets to design the size in a non-linear way, offering up to 14 variations for each traditional clothing size.
The company increased its revenue 40 times in its first two years, manufacturing more than 5 million garments worldwide. It plans to release a new AI-based production model later this year.