Majid Al Futtaim Lifestyle officially opens its first CB2 store in Dubai

The Crate & Barrel Holdings design brand has opened its doors at Mall of the Emirates

CB2 expands its presence and presence in the Middle East with the opening of its first store in Dubai

Dubai United Arab Emirates: Majid Al Futtaim, the leading shopping center, community, retail and leisure pioneer across the Middle East, Africa and Asia, has opened the region’s first official CB2 store. The opening of the highly anticipated new store follows the brand’s launch of a pop-up store in Mall of the Emirates, where it promises to offer a hand-picked range of contemporary furniture and décor.

Located on the second floor of the Mall of the Emirates, CB2’s large showroom boasts a luxurious yet restrained feel that inspires customers to redesign their own spaces in the home. Design and decor lovers will have the opportunity to find innovative furniture and decor that can be mixed and coordinated to suit any aesthetic space, from velvet chairs to chrome coffee tables, all designed according to the unique vision and style of CB2.

Fahad Ghanem, CEO of Majid Al Futtaim Lifestyle, said: “With the success of the SB2 e-commerce website, this new store is a continuation of our mission to create innovative new experiences both online and in the traditional world. added, “Traditional stores play a vital and essential role in helping customers see, see and experience products, with the opportunity to create memorable moments with friends and family, as well as to promote constructive communication with brands. . The opening of the first CB2 store will provide more opportunities for our customers in the UAE, as we look forward to expanding our footprint and presence and diversifying our portfolio with leading international brands. ”

In turn, Crate & Barrel Holdings CEO said: “We are pleased to partner with our partner, Majid Al Futtaim Lifestyle, to open the CB2 store in the Middle East. We believe that the distinctively designed range of products will resonate positively. among Local, Emirati and international clients, who are looking for creative and inspiring ways to transform and differentiate their homes. ”

The new store features several categories, including interior and exterior furniture, kitchenware, bedding, lighting, rugs, accessories and many more. As diverse as the current CB2 collection includes the Brazilian Rhapsody collection, the brand also draws inspiration from the broad-based modernist movement of the 1960s and a range of decorative art inspired by 20th-century sculptural trends. Customers can also explore unique collaborations with leading designers such as Kara Mann, Jennifer Fisher, Ross Cassidy, Goop and Lenny Kravitz.

“Through our partnership with Majid Al Futtaim Lifestyle, we are excited to launch our first store for our brand in the Middle East,” said Ryan Turf, President of CB2. “Our collection is a constant and evolving process of exploration and research for modern design. We hope the store will provide the opportunity for more people to explore, dream and fulfill their desires to decorate and design their homes.”

To offer a seamless multi-channel shopping experience, CB2 offers online ordering, same-day home delivery, as well as home furniture assembly. The process of implementing interior decor is also easier than ever by using professional design tools and services as part of the brand’s design studio. Plus gift certificates and gift wrapping services that make events even more personal and special.

The new CB2 store, now open in Mall of the Emirates, offers unmatched quality coupled with excellent value. Customers can also view the full collection online at CB2.ae.

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for more information:

Alexandra Richards

Ogilvy Public Relations

050 100 8649 alexandra.richards@ogilvy.com

About CB2

CB2 is revolutionizing the way homes are designed for modern customers, by providing high quality, sophisticated designs at affordable prices. Today, the brand is a leading destination for contemporary yet timeless collections, with furniture and decor to inspire and celebrate individual excellence, with a carefully crafted selection of products and decor ideas. In addition to its leadership in online retail, CB2 is constantly expanding its physical presence, and currently has 20 locations in the United States and Canada. CB2 is part of Crate and Barrel Holdings, which is owned by the Otto Group, the retail and services group in Hamburg, Germany. For more information, follow us on Facebook or Instagram.

About “Majid Al Futtaim”.

Founded in 1992, Majid Al Futtaim is the leading developer and developer of shopping malls, integrated cities, retail and leisure facilities in the Middle East, Africa and Asia.

The success story of Majid Al Futtaim is full of many achievements, which came as a result of a vision founded by mr. Majid Al Futtaim, who dreamed of changing the concept of shopping and entertainment to “the happiest moments for all people, every day.” The features of that vision began to be realized through many modern and innovative shopping malls, first opened in the United Arab Emirates, and then expanded by 17 markets around the world, with more than 43,000 employees. The group received the highest investment grade (BBB) ​​for private institutions in the Middle East.

Today, Majid Al Futtaim owns and operates 29 shopping centers, 13 hotels and four integrated city projects, in addition to several projects under construction. These include Majid Al Futtaim’s shopping malls, Mall of the Emirates, Mall of Egypt, Mall of Oman, City Center and My City Center community shopping malls, in addition to five shopping malls in partnership with the government.Sharjah. The company also has the privilege of using the “Carrefour” name exclusively in more than 30 markets in the Middle East, Africa and Asia. Majid Al Futtaim operates more than 375 stores, including Carrefour City +, the region’s first cashier-free store, as well as the online store.

Majid Al Futtaim also operates more than 500 movie screens in its VOX theaters, in addition to world-class family entertainment centers including Magic Planet, Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt “and others. Majid Al Futtaim is the parent company of a company specializing in fashion, retail, home furniture and interiors, and operates the most prominent names and brands in the fashion and home world such as Abercrombie & Fitch, Hollister, All Saints, Lululemon Athletica and Crate & Barrel, Maison du Monde, LEGO and That online fashion store and app. Majid Al Futtaim also runs the facility management company Enova through a joint venture with Giulia, a world leader in environmental resource management.

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