The story of instant image technology, how did it disappear and come back with the new generation? | technology

The idea of ​​the instant camera dates back more than 90 years, when physicist Edwin Herbert Land developed polarizing films during the 1930s and applied for a patent in 1933. The first instant camera was introduced in 1947, and a year later the first instant camera was introduced commercially.

However, the camera is not the exciting invention, but rather the photo where the film strip contains up to 10 photos with a built-in photo lab, and at the white bottom edge of each photo a few milliliters of chemicals are stored in 3 small bags.

When the photo is taken, these bags are pushed through two rollers so that the bags of chemicals explode and their contents are distributed to the positive, and the photos themselves are developed within minutes, and it is no longer necessary to go to the photo. development laboratory.

unique picture

Marwan Al-Mozayen, publisher of the photography magazine “Silvergrain Classics”, explains the reason for the tendency to rely on instant cameras, because each image is unique from the other as well as the shooting process itself.

He adds, “The photographer is experiencing the process of developing the image and seeing how it comes out of the camera mechanically. In addition, he sees a ghost image slowly evolving into a complete image, and although it is a small event, it’s a magical atmosphere. “

Instant cameras were used by artists for decades after their invention as documentation, evidence or artistic aids. Ansel Adams, Andy Warhol, Helmut Newton, Walker Evans and David Hockney relied on instant cameras to record their artistic creations. advanced technology.

Sales of instant cameras declined with the success of digital photography and the use of smartphones in photography, so Polaroid also stopped producing instant films and instant cameras during 2008, and Fujifilm was the only company to manufacture instant cameras and films during the period. transition period, until Florian Capps revived the impossible project “The Impossible Project” in 2008, and thus appeared the second company that manufactured instant cameras.

Known as one of the pioneers of experimental and analog photography by Lomografie, Kaps and two collaborators helped save the Dutch production company Polaroid from collapse, and began to develop new instant films.

“It was very complicated because Polaroid films required more than 35 components, and only half were available,” Capps said, adding that he had the support of young creative people who had no previous connection to Polaroid.

The popularity of instant cameras stems from the fact that each image is unique (Getty Images)

new recipe

After two years of work and development, CAPS managed to bring the first instant films to market in 2010 and has since been seen as the savior of instant films.

“The new instant films were produced with a new recipe, and therefore it is considered a different product from the previous instant films, and Polaroid has remained unique in this area,” he says.

“Polaroid provides a unique image of a special moment in a person’s life, which is real and self-developing,” he added.

“I was amazed by this fast and brilliant technique, the square image format with the bottom white stripe and the amazing color properties,” says photographer Marcus Elsner, who has been working with Polaroid instant cameras since the mid-1980s.

The German artist has confirmed that he has relied on Polaroid instant cameras for almost 40 years, using the SX-70 or 600 series models.

Small slides can display up to 34,000 different colors, while Polaroid cameras display only 300.

“The camera interprets the colors itself, and includes its own color aesthetics, which can be used in photography and has its own appeal, similar to what the photographer does when editing images by hand,” Elsner added.

Although the quality of historic Polaroid instant cameras like the SX-70 models was better, Al-Mozayen said that “Fujifilm is the best in instant movies” and justified it by saying: “Fujifilm movies offer better color reproduction, are usually better and is available at a lower cost. ” Polaroid films are available almost everywhere.

In addition, Fujifilm films have a high light sensitivity ISO 800 and a large exposure range.

On the other hand, Al-Mozayen explained that some photographers should expect surprise when using Polaroid films, as they can never be sure how the colors will appear.

“The photographer has to think carefully about the way he wants to take photos, because each photo is unique and expensive,” said photographer Elsner.

Instead of taking many photos with digital cameras, the photographer should focus on the cut of the image, which is printed on instant film.

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