Media colleges in Lebanon teem with TV stars

The decline in schooling affects the level of its students

The study of media in all its specializations testifies to a demand among Lebanese young men and women, and it forms one of the dreams that has accompanied its owner since childhood.

Sometimes this tendency comes from a love of the troublesome profession, and other times it is a desire for the world of fame that young people want to face.

In addition to the written media and advertisements, the visual media in its various departments is the destination of the majority of students in these institutes. For them, the small screen accelerates the distribution and ensures fame.

Lebanon has many of the most prestigious media institutes in the Arab world. At the Lebanese University (the country’s most important public university) he founded the Institute of Journalism in 1967.

In 1975, it changed its name to the College of Information and Documentation. As for the conditions for joining this college, it is required to have a Lebanese high school diploma or the equivalent. As well as success in the written admission test that the college takes each year. Other universities that have departments that specialize in the field of media include the American University of Beirut (AUB), the Lebanese American University (LAU), Notre Dame University (NDU), the University of Balamand, the American University of Science and Technology (AUST)), and others. The leaves and certificates awarded to their students by these institutes differ. These include journalism, media studies, public relations, advertising, marketing communications, communication arts, etc. The duration of university studies varies between 3 and 4 years, according to the curriculum of each university.

– Declining education

Dr. Georges Sadaka, the former dean of the Faculty of Mass Communication at the University of Lebanon, confirmed in an interview with Asharq Al-Awsat that “the level of the media faculties as a whole is good and developed, and that the Faculty of Mass Communication at the University of Lebanon, in particular, constantly develops its curricula every two or three years. “A few years ago, he introduced digital specialization and computer science, and the latter is only present in Lebanon.” He continues: “The higher grades have also been developed to include developmental, environmental, health and other journalism, so that the different universities have the technology needed to enable the student to perform practical work. … Studios and the necessary audio technologies and others are available. “

Sadaka adds: “We have an educational body made up of specialists from abroad, which provides the educational curriculum at the Faculty of Mass Communication with a new vision on a theoretical level.” He added, “The problem is not related to media colleges and institutes in Lebanon, but rather to those who are outsiders in this profession, because half of the workers in this field today are not graduates of media colleges, but come from other specialties. And sometimes they are not qualified for the profession, especially women from the world of beauty. These people often miss the required professional training, which negatively affects their performance and professional ethics. ”

Sadaqah believes that it is not enough for media colleges to develop so that the profession can develop, “because the media sector itself is stumbling. All media in Lebanon are not able to ensure financial self-sufficiency, as is the norm worldwide. There is still a demand for media college graduates from stations, radio stations and newspapers, but in return these graduates do not meet the required financial reward, to live on a decent level.

According to the former dean, “the new problem facing the Faculty of Mass Communication at the University of Lebanon is the decline in the level of education … there is no longer a healthy language, no pen and correct writing due to the modest focus on Arabic grammar lessons, Arabic literature and other subjects. We notice a slenderness in the writing style of these people. ” And he concludes: “The problem in general is not at all related to media colleges, with the minimum required professional training. It is also the opposite of the structure of the Lebanese media and the reality of the Ministry of Information, the press unions and the National Media Council, in addition to media institutions that are suffering from problems, not the other way around. “

Zafi Qyombian – Dr. Maria U Zed

Star-studded trend

To support curricula in media faculties, small screen stars, in audio and written form, are currently used in Lebanon to provide students with experiences that stem from the reality of the profession. The list of media stars that have become an essential component of the educational body is long. Most of them are contracted to teach by the hour, and therefore they do not officially enter the list of academic professors affiliated with the owners. They give theoretical and practical classes, but most of the time from practical experience. As the media, dr. May Chidiac, who has a rich experience in audiovisual, there is also Nishan Derharoutonian, who has a long history in the visual and written media. The same goes for the news anchor at the Lebanese Broadcasting Corporation, Yazbek Wehbe, and his former MTV colleague, George Eid, and others.

Dr. Maria Bouzid, Head of the Media Department at Notre Dame University, notes that the media department at her university “in addition to advertising covers 3 basic programs, including visual sciences (TV and films), journalism and electronic media. Of course we have other departments for postgraduate study. ” Regarding the highest turnout in a specialty, Maria Bouzid told Asharq Al-Awsat that “the majority of our students today are on their way to the advertising department, as it is wide and comprehensive, and jobs are widely available in Lebanon and the Arab world. ” She added: “The television department comes next, and then the press and electronic media. The university usually reconsiders the media curricula from time to time to keep up with everything new that is happening in this world, and about two years ago, thanks to a renewal witnessed by the journalism and electronic media program, in light of the boom who achieved it on the ground. , the demand for it increased even more. Until it states that “the NDU complies with the application of international accreditation for programs in advertising and audiovisual sciences. The first is under the supervision of the International Advertising Organization, while the second is under the title “accreditation of cilect”. Thanks to this investigation, the nature of the curricula is reconsidered every 5 years for its development. ”

– Student … then professor

Zaven Koyumjian is one of the professional media with long experience in audio and video. He studied media at the Lebanese American University, and she was known at the time for the Department of Communication and Theater. Zaven points out that this university: “It was one of the first to offer classes in television, radio and electronic media. As for her greater fame, she obtained her from the Department of Fine Arts. His brilliance increased after it became a meeting place for the audiovisual group, and among his graduates were Rania Barghout and Hind Majzoub among the first broadcasters of MBC. And after feeling there was strong competition for her from other media institutes and colleges, she decided to prove her presence more and more by following more important curricula.

Currently, Zaven has changed from a student to a professor at the Lebanese American University, where he teaches the history of television and the production of talk shows. In an interview with Asharq Al-Awsat, he said: “I am happy to return to my university today, but as a professor. When I joined this university as a student, I entered the journalism department. Once, when we did one of our homework on the newscast in class, my teacher, Ali Jaber, trusted me that the camera liked me, and that I had to work in the visual field.Today I teach, a profession which I fell in love with. During my tenure at “Lebanon TV” I wanted to study a subject related to it, as many have not the slightest idea about it.Today I am fulfilling this wish with my students and our exchange rich and useful dialogues together. ”

Part-time professors

On the other hand, the reasons for the appointment of professors from outside the owners, i.e. part-time and proven in their work, are due to different things. The matter is not limited to the fame that surrounds them, but rather to the experience they have on earth. Here Maria Bouzid says: “We also have our academic experiences. We did not parachute into this field, but rather because of the presence of applied material that keeps pace with the daily media, we turn to media stars. The academic professors have different experiences, and some of them have a rich background thanks to their practice in advertising, marketing and others. Sometimes we have to read 50 books to research what we are working on. Academic professors make up half, while professional media is the other half. Maria Bouzid emphasizes that collaboration with media stars will create a balance between theoretical and practical lessons … It impresses the student and drives him to use effort and fatigue to reach the position of his star teacher, so the star is the best example for him. Because the latter made an effort to achieve what it is. In the end, nothing comes from nothing and indifference. This is understood by the students through their dialogues with media stars of their professors.

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