Irresistible: Increasing Technology Addiction

The book deals with the problem of addiction to modern technology such as social media, tablets, smartphones and video games.

  • Irresistible book by Adam Altar

The Research and Studies Division of the Department of Religious Affairs at the Imam Hussain Shrine in the Iraqi city of Karbala has published the book “Irresistible: The Rise of Technology Addiction and the Business That Seeks to Constrain Us with It” by Adam Alter, who talks . about the high rates of addiction to technology and everything that limits man.

The Research Department confirms that “the book is one of the most important books topping the list of foreign book sales for the year 2017.” According to the New York Times, this book is a bestseller.

The section says that the book “deals with the problem of addiction of people, especially young people, to modern technologies such as social media, tablets, portable technology, virtual reality, digital exercises, video games, smart TVs, and the list goes on. “

She explains that the translation of this book comes within the cultural project of the Research Division, which aims to monitor the manifestations of imbalance and deviation in the general behavioral, ideological and intellectual climate of our Islamic society.

The book “Irresistible” by Adam Alter, Professor of Marketing and Psychology at New York University, aims to warn human societies about the long-term dangers of overuse of these devices, and compares it to drug abuse and its devastating effects on addicts.

At an Apple Educational Conference in January 2010, the late founder Steve Jobs introduced the iPad to the world, saying: “What this device does is extraordinary … extraordinary … it’s an amazing experience … it is incredible in messages. Using it is like a dream … “

For ninety minutes, Jobs explained how the iPad offers us the perfect way to watch movies and listen to audio, take lessons online via the iTunes U app, browse Facebook, play games and communicate with thousands of applications . Jobs believed that everyone should have iPads, but he refused to let his children use iPads.

At the end of 2010, Jobs told New York Times journalist Nick Bilton that his children did not use the iPad. “We limit the amount of technology our children use at home,” he said. Pelton then discovered that other technology giants – besides Jobs – had introduced similar restrictions. Chris Anderson, the former editor of Wired magazine, has imposed strict restrictions on every device in his home, referring to “because we saw the dangers of (digital) technology first-hand.” He never allowed his five children to use tablets in their bedrooms.

The founder and CEO of the media relations firm Sutherland Gold Group, author Leslie Gould, has a strict rule that children do not use devices on weekdays. She only softens their point of view when they need computers for schoolwork. As for journalist Walter Isaacson, who ate with the Jobs family while researching Steve Jobs ‘biography, he explained to journalist Bilton: “Jobs’ children are not addicted to these devices at all, and none of them ever have an iPad or a computer. “.

It seems that the people who manufacture technology products have followed the rule of drug dealers: Never smoke from the package you sell to people.

The author says: “This is a matter of concern, why do we see that the biggest proponents of technology are personally the most terrible for it.”

The founder of Blogger, Twitter and Medium, Evan Williams, has given his two young sons hundreds of printed books that they can grab and read at any time rather than giving them iPads.


Greg Hochmott, co-founder of Instagram, admits he’s building an addiction: “There’s always another hat brand available to click, and then that hat brand has a life of its own like any living thing, and that can make people obsessive. “

Read a book: I take a I exist

The technical experts at Belton have also discovered that the environment and conditions of the digital age are more conducive to addiction than anything humans in our history have experienced. In the 1960s, we swam in waters with only a few hooks: cigarettes, alcohol, and drugs that were expensive and generally inaccessible. But in the second decade of the second millennium, these waters in which we swim were filled with sticks. There are Facebook hook, Instagram hook, porn hook, email hook, online shopping hook and so on. The list is long – longer than any time in human history, and we’re just learning the power of these hooks.

The author tells us about the Vietnam War, and specifically about the heroin trade that could produce a new kind of pure heroin that spread like wildfire because of its price and effect, and of course reached the bored American soldiers in their camps and trenches. has. . By the end of the war, 35% of the soldiers admitted that they had taken heroin, while 19% admitted that they were actually addicted. These numbers of addicts and users caused a stir in American politics due to the dangers of the return of 100,000 heroin addicts to the country, which forced President Nixon to declare that drug addiction is the number one enemy of the American people.

The US government hired researcher and dr. Lee Robbins instructed to study soldiers returning from Vietnam to evaluate addiction cases. But what Robbins found did not make sense; Typically, only 5% of heroin addicts fully recover, but what Robbins found was that only 5% of returning soldiers recovered from heroin addiction. 95% of them have fully recovered.

The charged political situation, of course, did not help Robbins’ findings to be accepted, although she arrived at it in a correct way and methodology. The problem was explaining why and how 95% of them recovered.

The reason was simply that soldiers returning from Vietnam managed to get rid of their heroin addiction because they managed to escape the circumstances they had captured. Once they left Vietnam, they were able to get away with the purchases associated with drug use.

Pelton then noticed a recurring pattern. Evan Williams, founder of Twitter, Blogger and Medium, for example, bought hundreds of books for his two children, and absolutely refused to buy them an iPad.

Walter Isaacson, a Steve Jobs biographer, later told Pelton that when he dined with his family, Jobs would talk about books or history or other topics, and neither of them took out an iPhone or an iPad. . “The children did not look addicted to these devices at all.”

Internet companies exploit the psychological need in people, which is our need to be recognized by others. Sometimes the same goals impose themselves on us unconsciously.

The author of the book “Create an Account on Facebook, Instagram, etc. and soon you will be followed by likes and followers,” says the danger here is the horn of success or happiness in numbers – which develops in comparisons with others ( notice how someone feels when their Instagram photo gets a few more) Likes). You will want to overtake your friends’ followers, or get more likes than the rest of your acquaintances, and when it comes to comparing other people, 1,000 likes is not enough if someone else gets 1,200. If you are obsessed with making $ 100,000 a year Like some lucky ones, your $ 99,500 will seem like a failure compared to them. These goals add up and create an incentive to pursue more harmful behaviors, either leading to failure or, possibly worse, pushing you to success in your pursuit, which will cause you to pursue a greater goal this time around and an evil one. cycle begins.

Cal Newport, one of the leading writers warning about the dangers of social media, recounts his encounter with “Adam Alter,” to understand how the devices undermined our intentions to lead a slow and good life. He says that as a psychologist, Adam did not discuss the problem in its civilized form, but rather approached its psychological roots.

What he understood through his research is that these platforms are behaviorally addictive, not as addictive as those using meth, an unknown synthetic drug, but rather a milder addiction, but it does the thing, and adds pennies the bags of the Silicon Valley gods. . Adam’s findings are outrageous, if true, because it appears that technology companies have delved into human psychological problems and employed two psychological forces in their business plans.

First: our love of receiving rewards. Our bodies produce dopamine – a chemical or hormone that occurs naturally in the human body, which enhances feelings of happiness, in addition to a neurotransmitter, which means that it sends signals between the body and the brain when we receive something suddenly – that is exactly what happens when we receive likes or retweets Tag a friend’s post. Before launching pushbuttons, we used social platforms to track friends and their status, but now we use them to receive small and sweet surprises, like keeping our cute tweets, or a poke on Facebook. Do you remember when the notification badge on Facebook was blue and no one cared? Then it changes to red, the color of blood and danger, as if to say to you: Check your notices before something bad happens.

  • book
    The book “Philosophy of digital abstraction”

We note that Cal Newport spoke in one of the chapters of his important book “The Philosophy of Digital Abstraction” about the art of removing digital clutter, and exercises that help the reader practice loneliness, spend ideal leisure time, and to restore social life. This book can serve as a guide to getting rid of phone addiction.

“These companies drive consumers to use their platforms in ‘specific ways and for long periods of time,’ and they are programmed to be addictive and hard to resist,” said former Google product manager Tristan Harris, head of human technology. Center and former Google’s ethical design expert who later became a Silicon Valley expert. “.

Cal Newport claims that many large social media companies employ people known as “attention engineers”, who borrow principles of “principles” at casinos in Las Vegas and elsewhere around these products, i.e. social media, so addictive as possible. The desired use by them of these products is that you use them in an addictive way because it increases profits.

The social dilemma maps the different influences of the online world, with Tristan Harris, computer scientist Jaron Lanier, author Shoshana Zuboff, a former Facebook manager, computer scientist and author Kathy O’Neill, and former Facebook chief engineer Justin Rosenstein. , investor Roger McNamee, and many others.

The film suggests 6 tips we should follow to reduce the addiction – telephone and technology – in which you live:

Tip One: Do not click on videos or posts that are recommended to you Tip Two: Do ​​not use Google.

Tip Three: Do not share content before checking, Tip Four: Do not clickbait.

Tip 5: Do not allow your children to use social media, and Tip 6: Leave all your devices out of the bedroom at a set time each night.

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