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Dubai attracts creators, because of the environment it provides for its residents, in terms of encouraging and creating everything that will drive creativity forward. Consequently, the Dubai Design District project was launched in 2013, to be the first destination for the fields of art, design, fashion industry and interior decoration, with the aim of attracting major international fashion houses and houses to the region.
An earlier report by the Dubai Design and Fashion Council indicated that the size of the UAE design market reached about $ 36 billion in 2019, a growth of 13% over the market size in 2017, which amounted to $ 32 billion.
In this investigation, we talked to a number of Emirati designers about the key features of interior design that have made Dubai an attractive environment for designers.
In this context, the decorator Nariman Al Zarooni says that what distinguishes the decoration in the Emirates is the tradition and originality that characterizes the Emirati and Arab culture, whether the decor is classic or modern, with Arabic touches added to it in accordance with the needs. of society, in addition to the quality of wood that is consistent with the warm environment, and to stay away from Fiery colors that attract heat, so the tendency was for cool earthy colors that reflect the sun’s rays.
The designer said that due to the high prices and high prices, the consumer tended to look for the cheapest commodity, so there is a recession during the last period due to this increase, which influenced the trend of some , as they prefer to focus on. the basics when building their homes. She described the decoration design in the UAE as superior to many countries in the world because of the special touches in addition to the quality that interior designers provide to consumers, especially with the prevailing tendency to blend the classic with the modern during design. that the classic decor is presented in a light, while the modern style is clearer, what is now called “New Classic”, and touches of Victorian era designs can also be added to it, beautifully simple and without complexity, like many companies was able during the last period to combine designs of different civilizations in different colors in a beautiful and striking mix, which is reflected in the architecture in the Emirate of Dubai, And not only the architecture but all the details in this emirate from its streets , gardens and lighting there are touches for decorators, which make them attractive and striking and also dazzling, which reflect these views on the psyche of the visitor and all who cross its streets, a look that characterizes the emirate that reflects happiness on its inhabitants and also the decorators.
In turn, Emirati designer Alia Lootah says: Since the beginning of my creative career, interior design has been a passion and hobby that I have developed over time and by gaining experience in this field with practice. The domain was officially launched by my design company . , which I launched in 2020.
The founder and owner of LA-CLE adds: “My father pays a lot of attention to art, antiquities and paintings, and I got this passion from him, in addition to informing me about the experience of architecture in Morocco because of me regular visits, where I was able to create a mix between Moroccan and Emirati architecture by traveling and going to hotels, and reading specialized books. The decoration and following of TV shows that specialized in decoration, which made me more passionate about this field. Also, building my own house and my direct dealings with carpenters made me take the step to move to a more daring stage, namely to get a license to work in this field, and before its issuance I started working on three projects.
Lootah continued: “The trust of those around me and my previous experiences in this field, starting with the design of a health resort, by designing the homes of my family members and acquaintances, and not ending with my father’s home and my own house as well. ” This openness to cultures in the Emirate of Dubai has made it a destination for many interior designers with different nationalities, creating a mix of diverse ideas and tastes.
Speaking on what distinguishes the design of the decor, Lootah said: “The most important thing that distinguishes it is the reflection of nature and the local environment, especially in hotels that pay attention to this subject. Desert, made of stones.
The designer, Alia Lootah, recounted her experience during the “Corona” era, when she was officially introduced to her brand, describing that stage as “a beneficial harmful god.” During the period, many people felt the desire to change, so the economic The return of interior design recovered and its shares rose, favoring the designers. With the cessation of travel, their travel expenses were attributed to changing the design and changing or redesigning of home decorations, and many were affected by what they saw on social media sites. for influencers who show how to coordinate And arrangement and attention to the smallest details, which encouraged many to also pay attention to a desire for change, as Alia emphasized that the best investment is to be in one’s home and invest home to gain psychological comfort. .
Lootah said there is a fusion of traditional and modern decorations with what is known as Neoclassic, a concept that combines traditional and contemporary in decor design that many now prefer in the design of their homes, and the biggest challenge they now face facing are the high prices that are all-inclusive, and also affect the design of decoration.
The designer, Fatima Al Zarooni, talked about the schools and patterns of decoration design in the UAE, which include various cultures and nationalities, which are a feature and advantage in the world of decoration. , which in turn influenced the creative economy. These multiple styles, and their diversity due to openness, have also generated the need for new materials and materials. The diversity and availability of these materials in the UAE and especially in the Emirate of Dubai has made it. an attractive area and a global destination for designers and those interested in this field. .