Attention is directed to the Gulf market as an important source of tourism. According to previous press statements by Mohamed Maait, Minister of Finance, the Egyptian government plans to attract more tourists from the Arab Gulf countries and other nationalities in order to compensate for the loss caused is affected by the decline in Russian and Ukrainian tourism due to the repercussions of the war between the two countries.
Arab tourism accounts for 25% of the total tourism movement received by Egypt, before the outbreak of the Corona virus pandemic.
In this context, Dr. Said El-Batouti, economic advisor of the World Tourism Organization, said that Arab tourism, especially that coming from the Arab Gulf countries, is of great importance to Egypt, and pointed out that the growth of tourism from the Gulf market could contribute to the compensation of the percentage of tourism coming from the Gulf market Significant ebb movement of the Russian and Ukrainian markets.
Al-Batouti added to Al-Mal that Arab tourism represents 24.3% of the volume of incoming tourism to Egypt, adding that the number of tourists from Arab countries before the Corona virus crisis reached 3.1 million, including about one million from Saudi Arabia, and another million from other Gulf countries.
He pointed out that the average spending of Gulf tourists in Egypt is about $2 billion (Saudis alone spent $633 million), with spending expected to grow at a compound annual rate of 13% over the next five years.
Al-Batouti added that it is necessary to identify the requirements, desires and tendencies of tourists from those markets in order to develop the Arab tourism movement, especially from the countries of the Gulf Cooperation Council, and to address the shortcomings, if any.
He pointed out that the Gulf tourist in particular is characterized by high spending rates, in the case of the availability of a comfortable environment and the general atmosphere he desires, in addition to the tourist temptations that suit him, considering that travel on them sharing is often in the form of groups and families in large numbers.
He emphasized that if the previous cases are taken into account, it is possible that the inbound tourism movement from the Arab markets will grow by a large percentage, and this can compensate for the decrease in the inbound Russian tourism movement due to the current war , which is clearly not going to end anytime soon.
For his part, Paul Nassif, director of marketing and sales at Dreams Beach Hotels, Sharm El-Sheikh, said that there is an increase in the volume of tourist traffic coming to Egypt during the current summer season from the Gulf market, led by Saudi Arabia .
Paul noted that the number of inbound flights from Saudi Arabia to Sharm El-Sheikh is scheduled to increase during the months of July and August to reach 100 flights per week, while Cairo currently receives approximately 15 weekly flights from the Saudi market .
He explained that the cities of cultural tourism (Luxor, Aswan) have a share of the inbound tourism movement of the Saudi market, pointing out that the countries competing with Egypt to attract Gulf tourists are Turkey and Lebanon, adding that the difficult economic conditions Lebanon is currently experiencing has caused weakness to flow there.
Paul emphasized that Egypt has great touristic and archaeological potential that is unparalleled, but due to the repercussions of the pandemic, the volume of inbound tourism to the Egyptian destination has decreased, noting that during the current period, the movement starts from Saudi increased, Emiratis, Jordanians, Iraqis, in addition to Libyans after Return of air traffic with the latter.
He pointed out that the number of Arab tourists has increased during the Eid al-Adha holiday, adding that their spending rate is high.
In the same context, Alaa Akel, Chairman of the Management Committee of the Chamber of Hotel Institutions, said that Arab tourism is one of the most important and important markets for Egypt, adding that the Gulf is a promising market, and the rate of spending by its tourists is high.
“Aqel” added that there is a tendency of the Ministry of Tourism and Antiquities, represented by the Tourism Promotion Authority, to focus on this market, noting that promotional campaigns have been launched through social media with the aim of increasing the volume of tourist movement come to Egypt from the Arab market, and the Gulf region, especially Saudi Arabia. , Kuwait, Bahrain and the UAE.
He pointed out that advertising campaigns are currently based on electronic promotion and not outdoor advertising, and pointed out that there is an expected increase in the volume of tourist flow from this market for Egyptian tourist destinations during the months of July and August this year.
The Ministry of Tourism and Antiquities, represented by the Egyptian General Authority for Tourist Activation, launched a promotional campaign a few days ago under the title: “Today in Egypt there is nothing left.” This is to promote tourism to Egypt during the current summer season, especially in the Arab market and the Gulf region, in addition to the revival of domestic tourism in Egypt.
Last April, the ministry launched a promotional campaign under the title: “Your Vacation With Us”, on various social media sites to promote tourism to Egypt during the summer 2022 season, targeting the main Arab markets that export tourism to Egyptian destinations, including Saudi Arabia, the Emirates, and Kuwait. , and Jordan.
Amr El-Kady, CEO of the Egyptian General Authority for Tourist Activation, said that the campaign is propaganda films that shed light on Egyptian tourist destinations, highlighting its diverse and unique tourist components, and different and multiple tourist patterns and products.
He added that the campaign’s propaganda films are being shown on a number of TV channels in the Arab markets and various social media platforms, noting that this comes as a continuation of the international campaign launched since mid-March , entitled: Follow the sun, which achieved remarkable success and positive results in terms of distribution and viewing figures in the target markets of the campaign.