The refinement of future skills improves the country’s non-oil economy

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In the midst of the digital revolution that the world is witnessing today, and the emergence of its tangible effects in every detail that surrounds us in our daily lives, as well as its increasing role in various ways of our lives of education, work and other sectors, the world, of governments, companies, institutions and even members of societies, have realized that digital skills are more important than ever in our world.

Therefore, in April, the United Arab Emirates took the initiative to devise a strategy dedicated to developing the potential of the digital economy over the next decade to contribute 20% of its non-oil GDP, while landed last year the National Program for Programmers, which aims to train 100,000 software specialists within a period not exceeding five years and the award of 100,000 golden residences to programmers and talents worldwide. The rationale for these efforts was clearly visible, namely that the digital economy was built with digital skills.

However, our world still does not have enough digital skills, as a 2018 study by PricewaterhouseCoopers showed that 70% of business leaders in the Middle East have significant concerns about the availability of basic digital skills. At the end of 2021, this percentage rose to 81%. The lack of digital skills is also evident in the results of the latest issue of the “Global Skills Report” issued by Coursera, which places talents in the UAE with technology and data science skills at 72nd and 71st respectively. For companies looking to attract qualified technology professionals, these challenges are exacerbated by the increasing global competition for this talent.

Companies prefer to hire people with previous experience in digital skills when planning to set up work teams capable of handling the data of the new digital age, but the labor market generally suffers from a shortage of human frameworks that in digital technologies is experienced despite the abundance of opportunities available in this field, which It creates a huge gap between the available opportunities and the number of people who are able to fill it. The high demand for these skills holders makes the appointment of them an expensive issue, which is something that small companies feel more than others, which makes them rely on the candidates’ subjective characteristics such as their personalities and leadership and soft skills in the selection process. the specific professional experiences of the targeted positions. It requires them to be patient with these promising appointments to get the desired value out of it, and to carry the necessary investment in it to achieve the desired work teams.

To ensure the success of the said recruitment process and to hone the skills of new employees and to equip them to take on the reins of their specific responsibilities, institutions must have a broad knowledge of the skills required for each post separately . Fortunately, it is now easier than ever to accurately recognize and learn these skills thanks to online courses and carefully designed learning solutions to equip learners with the specific skills they need to take control of their work responsibilities.

Online certificates

Coursera witnessed an increase in enrollment rates for online specialized degrees in the UAE by 188% during the 2021-2022 financial year. Not only the job market but also full-time employees can benefit from these courses to improve their skills and advance their skills. career paths to greater heights.

Employees can enroll in these training courses in the form that suits them to learn key skills that are highly needed in today’s job market to obtain valuable jobs that enable them to pursue a fruitful career. Industry leaders such as Google, Meta, IBM and Salesforce offer specialized certificates in various fields needed in today’s labor markets, such as social media marketing and cybersecurity analysis. Those who attend these courses typically receive professional support which includes being nominated for specific employers and helping them to strengthen core skills such as emotional intelligence, speaking skills, change management and organizational development. Online courses offer comprehensive instruction from the best experts in their fields around the world. These courses promise small business opportunities to hire employees more on the basis of ability and skill than experience, given their role in preparing employees to fill positions very quickly. For example, companies looking to form a dedicated IT support team can benefit from the Google IT Support Specialist certification, which qualifies employees for such responsibilities within a period of 3 to 6 months.

For those who want to change their career paths, this certification provides the knowledge and skills needed to enter digital entry-level careers that do not have any previous experience or associated academic qualifications. These rapid and flexible training options will be critical to UAE digitization initiatives.

The importance of job-specific education

With independent professional certification, there are two main challenges. First: Although the candidate has gained a comprehensive understanding of the requirements of the post, he may not fully know the skills he needs to carry out his responsibilities, especially if it requires him to have multiple digital skills that not covered by a single certificate. . Second, learners who have recently obtained their degree may not be able to build a clear vision of the optimal career path for them.

And here lies the importance of educational paths based on the refinement of specific skills to prepare the candidate for a specific position, and their high ability to create valuable value, especially at the level of meeting the aspirations of ambitious initiatives such as the initiative of the National Program for Programmers.

As adapted by education for specific positions, learners will be able to discover their career prospects during their learning journey, and prepare them for future positions that are in high demand every day. The benefits of online education include hands-on education, the ability to switch between courses, and ease of access. These factors ensure that employees can accurately understand the career implications before entering any training path, which promises to acquire greater skills for students, employees and employers and is of great value to the economy.

The great benefits of online degrees and education for specific positions and the potential of these fields to support non-oil economic growth in the UAE are clearly visible. Human creativity will be the main driver of any digital economy, and digital skills are the prerequisite that can never be compromised. Therefore, institutions that adopt the approach of recruitment and skills refinement through job-oriented education initiatives face wide options, and a higher capacity to establish human frameworks that are increasingly effective and capable. It will therefore be more prepared to face challenges and seize the accelerating opportunities amid the ongoing digital revolution, and push the digital economy in the UAE forward to wider horizons.


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