Samsung Electronics launches its Space Tycoon virtual playground on Roblox


21/07 21:18

The platform allows you to experience Samsung products in innovative ways to play in 14 different languages

Samsung Electronics Co., Ltd. launched its “Space Tycoon” virtual playground, which is built within the global “Roblox” metavirus platform, “Roblox”, which is a virtual space that allows users to create and play games, share their experiences using Samsung -products with alien characters, and take advantage of simulation-type design tips and features. Business “Tycoon”. Samsung offers this service to target its customers of young people and teenagers, to provide a unique experience to enter the world of Metaverse, and also aims to enable this category of customers to try different Samsung products and with communicate with each other.

“Space Tycoon is designed as a playground where customers can experience the limitless possibilities offered by virtual spaces,” said Jinsoo Kim, Executive Vice President of Samsung Electronics’ Enterprise Design Center. “With that, we wanted to give our young and teenage customers the opportunity to experience Samsung products.” In an unprecedented way, we will continue to offer content that can deliver more rewarding and entertaining digital experiences for our current and future customers.”

The virtual playground is located in the space station and research laboratory of Samsung, where the characters use the company’s latest products, and the playground consists of three specific play areas: an area to buy resources, a shop to buy game items buy, and a laboratory to produce products, and by using resources obtained from Virtual Playground, users can design a number of Samsung products, from smartphones to various TV and home appliances, and can buy game items or upgrade.

Users can gain high creative skills by starting with realistic products, giving them the opportunity to turn them into gaming tools. For example, the Galaxy Z Flip foldable smartphone can turn into a bag or a scooter, a Jet Bot vacuum cleaner can turn into a skateboard to make users more innovative, or a Siro TV Lifestyle” into a helicopter which can accommodate one person.

Currently, more than 20 Samsung products are available in the store, where the colors of the purchased items can be changed randomly according to the levels achieved, and new series of products will be updated regularly.

It is worth noting that the virtual stadium “Space Tycoon” was launched simultaneously in 14 languages, including Korean, English, Chinese and Spanish. Other features that will allow users to interact with each other, share their creations or attend exclusive virtual parties will be added in the future, and Samsung will organize online events through its Samsung.com website as part of the ( #YouMake) campaign focusing on the color and collection of Samsung products.

More about Samsung Electronics Co., Ltd.

Samsung is an inspiring global leader shaping the future through innovative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearables, tablets, digital home appliances, network systems, memory chips, foundries, LSE and LED solutions. For the latest news, please visit the Samsung newsroom through the link: https://news.samsung.com/mena

To learn more, visit design.samsung.com and smsng.co/YouMake_JUL_Space_YT

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