AMMAN – Twitter today released its 20th report, “Twitter’s Commitment to Transparency in Business,” as part of its efforts to defend the voices of its users and improve the integrity of public conversations.
The report reflects the progress Twitter has made over the past decade and its vision for the future in this area.
In particular, many attempts have been made in the last ten years to control freedom of expression, remove content and reveal the identity of account holders on the Twitter platform.
Targeted transparency helps individuals understand the rules of online services and hold organizations accountable for their actions, thereby helping to maintain platforms responsible for moderating principled content and responding to government demands. Transparency is a key principle in Twitter’s mission to serve public conversation and protect and advance the open internet as a global force for good.
In 2012, Twitter was one of the first social media platforms to report on transparency, before this measure has since become an industry standard. Over the past decade, the platform has made significant investments and improved its reporting to provide more data, analytics and statistics, reporting on the data behind Twitter rules enforcement, and, in 2018, its approach to finding and removal of illegal significantly improved. contents. The biggest change was to proactively use content removal techniques, sometimes without being reported by Twitter users.
Twitter has also worked to improve the way it measures its impact, moving beyond the traditional approach to managing content with “leave it” or “remove it.” In the last reporting period, Twitter removed more than four million tweets that violated its rules. He also saw to it that less stringent measures were introduced by categorizing tweets to put them in an important context when the available information did not allow the tweet to be deleted.
One way the company measures the effectiveness of its investment in technology is by the number of impressions offensive tweets receive before they are deleted. In the last reporting period, impressions of offensive tweets accounted for less than 0.1% of the total impressions on all tweets. Of the deleted tweets, 71% had less than 100 impressions before deletion, and 21% had between 100 and 1,000 impressions. These numbers have held steady since Twitter began reporting this data in 2020, even with the overall upward trend in the volume of infringing content removed from the platform, suggesting that its proactive detection efforts are paralleling the behavior of change . Twitter continues to invest heavily in improving the speed and inclusion of abuse detection on the platform.
Twitter reported a 2% increase in its teams’ global anti-spam efforts compared to the last reporting period, due to continued investment in this approach and building on the success of previous efforts to combat spam on the platform to float.
When Twitter detects suspicious levels of activity, it can freeze accounts and require their owners to provide additional information, such as a phone number, or to submit a human-computer re-captcha. This slight increase is related to Twitter’s ongoing efforts to block spam attacks on the platform. The report also noted, during the second half of 2021, an increase of approximately 6% in reports of spam, compared to the period covered by the previous report.
Over the past ten years, Twitter has made significant investments that have enabled it to make significant strides in detection, action against spam and manipulation on the platform, and given pioneers a broader context in their Twitter experience. One example is about bot accounts, which can be a source of useful, entertaining and relevant information on Twitter. So in 2021 Twitter introduced a “bot account” label to make it easier for people to identify these “good bots”. By February 2022, all automated accounts around the world will have the option to self-identify.
Since Twitter’s inception in 2006, open and public programming interfaces have been the most sought-after way that computer software “talks” together, requesting and presenting information, giving researchers and developers the opportunity to take advantage of what’s happening in the world. Twitter is the only major service that makes public conversation data available via APIs for research purposes.
Open access to public data is important for advancing research goals on a wide range of topics in a secure manner that ensures that public privacy is protected; They raise public awareness and deepen understanding of the challenges affecting public conversations online, and they also help hold services like Twitter accountable for their response to these challenges.
Additionally, during the COVID-19 pandemic, Twitter launched a public health research endpoint and an academic platform to encourage advanced research using Twitter data. These steps are one of the reasons why more reports describe Twitter as a foundation for research methodologies, as it is already a supportive platform for education.
Transparency is key to building and maintaining trust, improving accountability, and maintaining a free and safe open Internet. Therefore, individuals should be aware of the laws of Internet services and ways to use the legal powers of the government. Without transparency, there would be no accountability.
Twitter is constantly striving to evaluate and improve the way it shares information with the public, and this year launched the Twitter Supervisory Research Consortium (TMRC) to broadly share data on platform stewardship issues with a global group of public interest researchers from across the academia and corporate bodies Civil society, NGOs and the press, studying platform management issues. This program will focus on sharing data about the accounts and networks removed by Twitter regarding the platform’s manipulations and government-backed operations to provide information, which will allow reputable researchers and reputable academics to gain insight into and the data to contextualize.
The way Twitter reports this information has steadily improved over the past 10 years, without losing sight of its commitment to protecting the people who use the platform. This includes protecting activists, journalists, accounts whose owners wish to remain anonymous, as well as government critics.