Britain’s Goodell Tech is the second digital company to join the NextGen initiative

The Ministry of Economy has announced the joining of the second digital company, “Goodl Technology”, a British company specializing in the development of flexible software, to the “NextGen” initiative, which is run by the ministry in partnership with seven strategic partners was launched which represents the most important. national institutions in the UAE.
The British company will move its regional headquarters to the international financial center in the UAE, and plans to create 250 new jobs over the next two years.
Dr. In this regard, Thani bin Ahmed Al Zeyoudi, Minister of State for Foreign Trade, said: “The UAE continues to enhance efforts aimed at attracting foreign direct investment, innovative minds and talents, and the work of the ” “NextGen” initiative to implement is in line with the country’s vision to build the existing new economic model On knowledge, innovation and sustainability, the attraction of Goodell Technology to invest and expand in the country’s markets is a strong indicator reflecting the success of the initiative since its launch last July, His Excellency pointed out that the Ministry of Economy is moving forward in collaboration with its partners to achieve the goals of the initiative, and to attract the best companies and global talents Exceptional businesses, whether from developed markets or developing economies, will soon be announced, with more new companies joining the inicia connect deeply.”
The Next Generation FDI program aims to attract some of the world’s best software developers, data scientists, computer programmers and digital asset leaders across a wide range of technology fields, including Web 3.0, artificial intelligence, gaming and data science.
The Ministry of Economy, together with other stakeholders, will support Goodell Tech’s journey by facilitating better company structuring, supporting bank readiness in collaboration with Emirates NBD, issuing visas in installments and providing housing to employees.
Goodl Tech is the second company to benefit from the Next Generation FDI program led by the Ministry of Economy, after it was launched in July 2022 with the aim of attracting global digital companies to the UAE through a competitive offer to enter the market. Crush Brands, an integrated food technology company, was the first company to announce that it had joined the program and moved its global headquarters to the UAE.
“Having the opportunity to participate in the Next Generation FDI program gives us advantageous access to key avenues of market entry,” said Neil McMurdo, CEO of Goodell Technology. The initiative will support our ambitious growth plans by employing 250 people over the next two years, and we look forward to cementing the Goodell brand in the leading financial center in Dubai.
Goodell Technology was founded in 2002 and currently employs more than 1,800 people in its offices in the UK, Poland, Belarus, Bulgaria, Lithuania, Georgia and the Ukraine. The company specializes in software engineering, quality assurance, automation, data engineering and analytics, agile consulting, digital transformation, artificial intelligence and machine learning. , mobile technology solutions, and more.. The company serves e-commerce, finance, energy, automotive, travel, manufacturing, professional services and retail.
The benefits of the initiative include speeding up the company formation process, efficient banking readiness, simplified visa issuance procedures and attractive terms for commercial and residential leasing. In an effort to provide a smoother entry into the market, the initiative brings together stakeholders from all sides of government and the private sector. Existing partners include the Dubai International Financial Centre, Abu Dhabi Global Market, Dubai Multi Commodities Centre, Dubai Internet City, Dubai South, Emirates NBD and digital banking platform Wio.
Goodell Technology will establish its headquarters with a program partner in the Dubai International Financial Center, joining nearly 600 other digitally-enabled companies. The center has the largest financial technology and innovation community in the Middle East and North Africa region, with approximately 60 percent of fintech companies in the region establishing regional headquarters in the center, according to the Dubai International Financial Center Authority. Emirates NBD, also a partner of the program, will provide banking support to Goodell Tech.

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