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Saleh Mohammed Al Jaziri, Director General of Tourism at the Department of Culture and Tourism in Abu Dhabi, believed that the capital hosting NBA games for the first time in the UAE and the Gulf region contributes to the consolidation of the capital ‘s position on the map of preferred destinations for the most prominent international sporting events and championships, in addition to enriching the calendar of sporting championships and competitions, including the Formula 1 Etihad Airways Grand Prix, the Abu Dhabi Golf Championship, the Indian Premier League of Cricket, the World Triathlon Championship, the UFC Mixed Martial Arts Championships and the Mubadala World Tennis Championship.
Al Jaziri added: In addition, the presentation confirms the global confidence in the emirate’s resources, infrastructure, integrated facilities, tourism and cultural elements, and human expertise capable of organizing the largest sports events and tournaments, and the public and visitors of to welcome everywhere. the world in an atmosphere of security and safety.
He continued: Through its promotional initiative “Visit Abu Dhabi”, the department has become the tourist destination and the official partner of the NBA in the Middle East, North Africa, Europe and China. In fact, sports in general are one of the catalysts for tourism growth. Popular sports like basketball are of interest to the public around the world. It is considered a major focus in marketing strategies, given its role in attracting more visitors to the host destinations and giving them the opportunity to learn more about its culture and authentic experiences.
The Director General of Tourism at the Department of Culture and Tourism in Abu Dhabi viewed the tournament as an ideal platform to highlight the best that Abu Dhabi has to offer to the world in terms of tourism, cultural and entertainment experiences and natural landmarks. The organization of such events achieves a direct economic return by stimulating the tourism movement and enhancing the activities of hotels, resorts, hospitality facilities, shopping centers and entertainment cities in the capital, Abu Dhabi.
Regarding the expectations of the mass attendance and the viewership figures for the two matches, Al-Jaziri said: We expect the two matches to see an exceptional attendance of over 10,000 fans at Al Ittihad Arena on Yas Island, and a wide following of the audience around the world through various media platforms, as basketball is very popular in the Gulf countries. The Arab world, the Middle East, North Africa and Asia are similar to other regions of the world. Given the high demand for tickets once they become available on NBAEvents.com/AbuDhabi, we expect them to sell out soon.
He added: The two games will be broadcast live in the UAE and throughout the Middle East and North Africa region on (beIN SPORTS) and (Sports Channel) and through (NBA League Pass), which is the subscription service that provides live NBA broadcast matches, giving the audience in more than 200 countries and territories around the world the opportunity to be followed on television, digital broadcasting platforms and social networks.
Al Jaziri has confirmed the presence of legend Shaquille O’Neal in Abu Dhabi to attend the two games as he is the ambassador for the NBA Games Abu Dhabi 2022. Basketball events and experiences, of which we will detail in the coming days will reveal.
He added: Attracting NBA games and programs to Abu Dhabi is a source of inspiration and motivation for young people, the youth and the entire community to play basketball and sports, in addition to adopting healthy lifestyles, while the importance of sport and fitness in daily life is emphasized. life, in conjunction with the discovery of new generations of stars. Basketball.
Al Jaziri continued: We recently concluded the first junior basketball league “Junior NBA in Abu Dhabi”, which gave boys and girls from the emirate’s schools the opportunity to learn the basics of the game in addition to its noble values of sportsmanship, teamwork, determination and determination More than 220 male and female players from the Middle East have joined since the beginning of the “Basketball Without Borders” program, also known as the NBA Academy, which develops promising talents outside the United States of America. the program.
Regarding the attendance of other international stars for the event in Abu Dhabi, the Director General of Tourism at the Department of Culture and Tourism in Abu Dhabi said: We look forward to welcoming a group of the brightest international sports stars, including the French football legend Thierry Henry, who won the World Cup with his country in 1998, and was crowned European Champions with Barcelona in the league.
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