Calison RTKL reveals the impact of end-user delivery technology on the retail sector in the Middle East

Changing consumer behavior is increasing the need for faster and cheaper online delivery services

Dubai United Arab Emirates: Callison RTKL, a global architecture, planning and design consultancy, has released its leading report on micro-allocations, highlighting the importance of redesigning retail stores in the region to meet the growing demand for e-commerce.

The e-commerce market in the GCC region is booming, with 64% of consumers in the region placing orders online at least once a week, compared to 40% globally.[1]Euromonitor has also predicted that the UAE mobile retail market will grow at a compound annual growth rate of 18.9% until 2025.[2]

The Callison RTKL report also noted that consumers are browsing products online to have them delivered to their homes or to be picked up nearby, especially with advances in software engineering for e-order delivery platforms and in urban infrastructure and logistics, increasing the efficiency of Deliveries and their speed, in conjunction with the high demand for online shopping due to the global health crisis.

Commenting on this topic, Paul Firth, Senior Partner, Callison RTKL, said: “With rapid urbanization and excellent road infrastructure in the vicinity of retail stores, the region has all the necessary factors for the adoption of delivery solutions to final destinations. Shopping Towards providing hybrid shopping experiences, in which some spaces can be designated as e-commerce centers with a greater focus on flexibility, where health and well-being are increasingly important.Callison RTKL redefines the concept of multiple use by enhancing the performance of retail facilities with improved accessibility For future technologies, such as drones. We also emphasize our commitment to planet-friendly designs and improved connectivity, implementing innovative end-user delivery solutions that play an important role in providing an easy and convenient shopping experience.”

The major factors driving the growth of end-user delivery technologies include:

urban environment

More than half of the population today lives in urban areas, with the urban population increasing by 1.5 million people a week worldwide[3]. Companies are keeping pace with this urbanization of the world by changing the way customers consume goods and interact with their online shopping experience to drive growth. Delivery to the end user is the most expensive and complex step in the delivery chain within urban infrastructure, with options currently available including bicycle delivery workers, robots, autonomous ground vehicles and drones. The adoption of robots accelerates the delivery process, enabling greater flexibility and reliability in the means of delivering goods through integrated intelligent systems.

Retail Store Redesign

Changes to retail store designs and delivery systems, especially those that support digital ordering, offer many benefits to consumers in terms of the way they experience the traditional store experience. More and more companies are redesigning customer open spaces into “augment rooms” using technology and data from online orders.

The integration of automated systems in the closed areas of stores gives retailers the opportunity to spend more time with customers visiting the store. Retail stores achieve greater sales and customize merchandise to customer preferences by taking advantage of the e-shopping trends, especially with the greater ease and speed of pickup and delivery thanks to the small distribution centers.

Logistics services in the e-commerce sector

The need to redesign existing urban infrastructure and areas, such as pavement designs, is emerging with the advent of new technologies in logistics, such as autonomous vehicles and drones. By using a smart logistics management platform, companies can reduce end-user delivery costs by 14% and increase deliveries by more than 13% per driver.[4].

Shoppers in the Middle East are becoming increasingly aware of sustainability issues, with 83% of the UAE population becoming aware of the importance of reducing their environmental footprint and the impact of their purchasing choices on our planet.[5] The introduction of new technologies and the expansion of their adoption in the Middle East contribute to the acceleration of order delivery and the improvement of the capabilities of smart tracking to improve sustainability, in conjunction with the trend of many sectors to develop their abilities in the field of reduction. carbon emissions.

Drone connection ports

Callison RTKL developed the concept of drone delivery outlets as part of its vision for future malls, with the aim of accelerating and improving the efficiency of deliveries to the end user, reducing energy consumption and increasing the range of deliveries. The automated helipad can receive drones of different sizes, and includes a space for storing goods underground, to be later transferred by a vertical conveyor to the upper floor to load the drone to start the distribution process.

The drone gate consists of a curved strut that supports the top of the tower instead of the traditional vertical structure, making it lighter and more structurally efficient, greatly reducing the need for human intervention and providing a safe working environment . Malls in the Middle East can be accessed via highways, and can offer electronic retailers the ability to adapt spaces to suit distribution operations using drones, taking advantage of technological developments in this field.

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