Thursday 1 September 2022
La Liga has revealed the main features of the 2022/23 Spanish League season, as the new season witnesses the participation of a group of the world’s biggest football stars, and a group of new contracts that will fuel the enthusiasm of Europe’s most competitive leagues raise all teams, which is reflected in stadiums across Spain and screens around the world.
“It looks like this season is going to be exciting on and off the pitch,” said Raul Ostalli, LaLiga delegate in Egypt, Sudan and Libya. “Egypt is a country with great passion for LaLiga, and this year we want to repay everything. this great support by holding many events, surprises and activities for the fans in the land of the pharaohs.
About this season, the delegate added: “The new season of LaLiga has started with great enthusiasm, and we have seen the ferocity of the first matches between the teams and their outstanding players. We have also seen the development and use of broadcast technology that distinguishes LaLiga from the rest of the European leagues and gives viewers around the world an integrated experience full of enthusiasm. And the excitement is the same as the fans enjoy in the stadium.”
Coverage of the Spanish League in the Middle East and North Africa
The current season 2022/23 is available exclusively on beIIN SPORTS, the sports channel, in 24 countries within the Middle East and North Africa. All league matches can be watched in three languages – Arabic, English and French – accompanied by analytical studios, via beIN SPORTS 1, PREMUIM 1, and beIN SPORTS FRENCH 1.
New contracts and tough competition
There is no doubt that the current LaLiga season is one of the most anticipated Spanish seasons in decades. Defending champions Real Madrid have made some fantastic summer signings to bolster their La Liga and Champions League winning squad, but will they be able to retain their title in the face of bold and ambitious moves by Barcelona, who first full season playing under Xavi Hernandez?
As with every new season, LaLiga has welcomed a host of exciting new signings, joining the star players ahead of the new season, such as Karim Benzema, favorite for the 2022 Ballon d’Or, Pedri 2021 Golden Boy and Joao Felix. Defending champions Real Madrid quickly completed the signings of popular players Aurelien Chuamini and Antonio Rudiger, while Barcelona brought in a host of big names. Belgium international Axel Witsel has joined Diego Simeone’s side at Atletico Madrid, while Real Betis beat off competition from across Europe to land Italy international centre-back Luiz Felipe and Sevilla added Isco, one of the most talented Spanish strikers of his generation.
Will the giants return to competition?
The new faces will not just be limited to the pitch, with a number of notable moves on the bench across LaLiga, to name but a few: Ernesto Valverde and Diego Martinez are two coaches with a proven track record of success who LaLiga will return. League with Athletic Club and Espanyol respectively, World Cup winner Gennaro Gattuso, former coach of Milan and Napoli, took the lead at Valencia.
LaLiga continues to boast the best rising stars in the game worldwide, with the likes of Jaffe, already a key player under Xavi at Barcelona, the youngest player ever to represent Spain, and 19-year-old Real Madrid midfielder Eduardo Camavinga, the favorite for the Son Award. The Ballon d’Or for 2022, Nico Williams of Athletic Club, a rising star of last season, and Alexander Isaac, who is still 22 years old but is already the main man in the front line for Real Sociedad . looking for European success.
As with every new season, LaLiga also welcomes three new teams for the 23/2022 season: Almeria, Valladolid and Girona. Ambitious Almeria return to the top flight for the first time since 2015 after being crowned champions of Spain’s second division last season, while up-and-comers Real Valladolid and Girona will be more familiar to LaLiga fans around the world having recently 2021 played in La Liga. and 2019 respectively.
And the first matches of the tournament between Osasuna and Sevilla took place at the “El Sadar” stadium after its modernization, which was named the best stadium in the world for 2021 by the “Stadium Database” website, and the big matches are dense and rapid, in succession within a short period of time. The historic Madrid derby between permanent rivals Real Madrid and Atletico Madrid will be held next September as the first derby of the new season, and the Clasico, which combines Barcelona and Real Madrid in the most famous club matches in the history of world football, returns on the weekend of October 15, followed by confrontations The always historic and fun Seville, Barcelona and Basque derby in November, December and January respectively.
Investment initiatives worth 2 billion euros
The start of the 2022/23 season is also a defining moment for LaLiga off the pitch. Clubs across the first and second divisions are looking to take a giant step forward in their development and growth thanks to the “Boost LaLiga” project, a large-scale investment project worth €2 billion made possible thanks to the LaLiga agreement with the CVC investment fund in December 2021. The clubs are already working in All areas are on ambitious development plans in areas such as: strategy and business, infrastructure, international reach, brand and product development, digitization, and technological innovation among others.
Meanwhile, LaLiga Tech, a subsidiary of LaLiga that provides technological and innovative solutions, continues to expand its business in more than 50 countries with companies from various sectors, including broadcasters, associations and league links. LaLiga Tech aims to transform the sports and entertainment industry by designing and implementing OTT services, applications, games and websites, fan engagement and improving content protection and competition management. Some of the organizations that have already adopted the technology solutions developed by LaLigaTech to digitize operations include: Paddle World Tour, Melicon, Sky Mexico and MotoGP rights holder Dorna.
An example of this expansion project for Spanish clubs was the participation of Ponferadina, a club currently playing in (La Liga), working for four consecutive seasons to realize the dream of promotion to the (La Liga) for the first time. time in its 100-year history. Javier Jiménez, the club’s director of innovation, presented the club’s international project, highlighting the importance of Egypt for Spanish clubs, and the range of projects that Ponferadina is proud to undertake in the country, from agreements with Egyptian clubs, to sports projects and events with local fans. Since his first visit in March this year, Ponferradina has established close relations in Egypt, and in the words of Jimenez: “This is just the beginning of a beautiful relationship between Egypt and Ponferradina.” After Jimenez’s speech, the invited media had the opportunity to ask questions about Ponferadina coach Jose Manuel Goñez and star striker Dani Ogida.