While he was still working on his first mixtape after launching his new brand, it was leaked months before it was officially released.
He is now set to release his second music tape, “An Undying Ruler” since he left Ambitiouz Entertainment a few years ago and he is praying that the same does not happen.
His first mixtape, released in 2020, titled The Drip’s Leak, leaked after being hacked.
Rapper Annala Mbesha, better known by her stage name Saudia, doesn’t hope that will happen for her next project.
“I pray it doesn’t happen this time, because when it did, I was devastated,” he tells South.
Many thought he leaked the mixtape as a publicity stunt, but he says the project wasn’t even when it hit the internet.
“I didn’t leak songs myself. I was really surprised when I found out that they are all over the web. I thought I’d put together a little project and officially launch it. I didn’t even finish when I licked. To quickly make the effort to promote it, but this was the first time I had to promote my project. It was a learning experience. Fortunately, she signed a distribution agreement with Pardes,” he says.
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The new song bar contains 12 tracks and only features Emtee.
“I have one advantage. I was not going to get any features other than Emtee uyafosta,” he joked.
“I haven’t released music in a long time, I wanted the project to be more about me and my talent. But since I’m close to Sjava and Emtee, it doesn’t seem like an advantage for them to be part of the process to have them in my projects.”
The Saudi wants people to choose their favorite songs on the site that never dies, but he is excited about the introduction, titled “Father’s Day.”
“Father’s Day is notable because it speaks volumes about what he commanded,” he says. I’ve never had a father and my understanding of the alpha male is someone who takes care of his family.”
“My job was to buy a house and be the father figure I never had for him. This is important to Enel Mapish, not Saudi Arabia. It is a goal and a dream. This is an introduction to the song bar. Fortunately, I am not a father yet. I am at a point in my life where I understand how important it is to have a father and have days when I wish I could. ”
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At one point, he was untouchable and was part of a group of artists signed to Ambitious Entertainment.
Their music reached the top of the charts on radio stations across the country. His music was featured in the Marvel Comics movie, Black Panther. The list of artists included Sjava, Emtee, A Reece, Fifi Cooper, DJ Citi Lyts and B3nchMarQ who have since left the label.
Saudi now runs his own record label, Ovloe Monoloply, and once he discovered that, things went smoothly.
“I am the only artist who signed the label because I believe in myself,” he says.
Things have been easier than he could have imagined since leaving the label and he is happy to be in control of all his finances.
“Being a self-manager puts my career in my own hands,” he says.
“I’m making more money now. But I have a much bigger responsibility.”
Unlike other artists who left their previous record label in dissatisfaction, Saudi says he had a good time.
“I don’t have to talk bad about people. I never want anyone to betray my trust, so I don’t do the same to them. Ambition was not a strange slave trade. I paid well. Where we had a good and professional relationship.”
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Being your own boss isn’t easy, and when he first left the record label, he was worried about whether he’d made the right decision.
“My biggest concern and worry was whether I made the right decision or not, and whether it will work and what if people close the doors. What if they say bad things and people don’t want to deal with me. But I discovered that none of this happened. It was all in my head, nothing is there.”
“It was a big fear and being young again and being around people with a passion for music excited me.”
He sometimes loses the comfort of having a record company take care of everything, but he has no regrets about running his own company.
“I’m not going to lie, I miss the wonderful times and the wonderful memories in Tamouh’s company,” he says.
“It was such a wonderful time in my life with friends. We did it for the first time and for success with friends I came from the bottom with a good feeling. It was crazy. But at this point in my life I need more from a man, a recording artist, a job and much more than I was offered before.”
“The reason why I left was to be able to grow. I know I need a certain amount of information to be in the driver’s seat and I’m still learning every day.”
Saudi says he learned during the process that he can’t do it alone and needs a team.
“Dedicating time to both music and work was a big challenge at first, but I learned that I can’t do everything on my own,” he says.
“I can’t be my own boss, CEO, create music, rehearse and go to shows. I learned to delegate people, give them roles and find a system that works for me and we can all make money.”
His goal is to be one of the biggest artists in Africa.
“I want to be the biggest artist on my continent. I want to do it with my own voice and a truly South African voice as always. I want to climb up to Burna Boy or Black Coffee. I have all the time to do it and the possibility to do it. It’s really something important to me,” he says.
But he knows that he must also work and collaborate with other creators.
“I love creative artists and they support each other. Collaboration is the secret to success in this business.”