Nakheel launches new corporate identity with slogan “We build for people to prosper”

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Nakheel has unveiled a new corporate identity based on the concept of ‘We build for people to prosper’, and this move comes as part of the company’s efforts to keep pace with the goals of the Dubai Urban Plan 2040 , which aims to improve life.

The company said that based on its zeal to strengthen Dubai’s position as an exceptional global destination to become the best city to live in the world, it will support the objectives of the Dubai Urban Plan 2040, which is to build infrastructure and urban facilities that meet the highest international standards, develop inclusive and vibrant communities, and promote economic activity to future horizons Unprecedented, consolidating Dubai’s position as an inspiring city to visit and live.

In statements to Al-Bayan Al-Eqtisadi, Noaman Atallah explained that the new corporate identity depends on 4 basic values ​​as pillars of the company’s work and an approach to dealing with all partners during the coming period.

The first pillar is that Nakheel, with its adoption of creative and creative ideas, will continue to focus on customer happiness and contribute to the promotion of prosperity in Dubai in general and within the company’s complexes and projects in particular.

The second pillar is the full and complete commitment to complete the work and deliver all projects with the highest quality standards, with high efficiency, within the schedule and within the framework of the specified financial budgets.

While the third pillar in service excellence is not about Nakheel’s customers and partners from investors and residents in its complexes, but also consultants, contractors and all parties involved as they are all among the company’s most prominent priorities. The fourth is to work in a team. spirit internally within the company and externally with all those dealing with Nakheel, including customers and contractors, while ensuring fairness and respect.

Since its launch, Nakheel has embodied the true synonym for the development and prosperity process in the Emirate of Dubai. It contributed to the development of a number of the city’s most prominent landmarks, including the “Palm Jumeirah”; The Palm Tower; and Palm West Beach. Focusing on the concept of “Building for People to Thrive”, Nakheel, through its new corporate identity, will continue to focus on the well-being and quality of life of citizens, residents and visitors, improving the quality of communities, the shaping the future of Dubai, and creating meaningful and rewarding experiences.

Atallah explained that this move will strengthen the continuation of the ancient heritage of the Nakheel brand and embody the company’s future vision as a real estate developer, with the largest percentage of its projects focusing on waterfronts. He added:
Today, Nakheel is in the middle of a very important transition. Building on our deep experience as a property developer that has built many inspiring waterfront experiences, we were keen to support the ambitious visions of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE Ruler of Dubai, may God protect him.

He added: “Due to the great capabilities of Nakheel as the world’s leading real estate developer, it has contributed to the launch of exceptional projects and destinations such as “Palm Jumeirah”, which is a qualitative addition to the company’s portfolio of residential projects, enrich retail.facilities, hospitality and entertainment, to form additional destinations.Within this exceptional destination in the emirate.

Obviously, the launch of Nakheel’s new corporate identity is the next developmental step, reflecting our efforts to focus on our customers first, in order to continue to provide exceptional value through our identity. And improving the attractiveness and connection with customers so that we can become their partners in their experiences. At the same time, we will continue to build vibrant and sustainable cities by creating world-class projects and unparalleled experiences that exceed all expectations; At Nakheel, we build today to embody our vision of a better tomorrow.

Nakheel reaffirms its ongoing commitment to enriching the lifestyles of citizens, residents and visitors with the highest standards of living by building safe and integrated communities, incorporating a wide range of facilities, and providing them with access to inspiring waterfront experiences and enjoy the lush green spaces as the company eagerly moves through its projects. Beautifully designed, to highlight the luxury lifestyles in Dubai to become a true home for all its residents.

The promotional campaign for the launch of Nakheel’s new corporate identity will appear across multiple channels, including digital, outdoor advertising and through social media. This campaign is designed to have a broad appeal to residents and visitors, and to be a reflection of their experiences in Dubai, or to give them inspiration for new experiences in the future.

Through its extensive portfolio of inspiring current projects, as well as its well-thought-out plans to build additional signature projects, Nakheel will continue to provide exceptional experiences based on the concept of “Building for People to Thrive,” working to provide the most prominent global brands to enrich the lifestyle of residents in its projects. Nakheel, the Emirate of Dubai and its visitors.

Nakheel has been instrumental in realizing Dubai’s vision through its diverse portfolio of projects, adopting new and innovative engineering standards, including iconic landmarks in various sectors, residential, retail, hospitality and entertainment, and adding to its waterfront projects, including the famous Palm Jumeirah. Worldwide, more than 300 km to Dubai’s original 70 km of coastline, paving the way for the development of hundreds of sea view homes, resorts and beach hotels as well as tourist attractions.

Nakheel’s main portfolio of projects covers an area of ​​15,000 hectares, provides housing for approximately 300,000 people and offers a growing group of destinations, attractions and leisure facilities for citizens, residents and tourists in Dubai. Its portfolio of projects includes Palm Jumeirah, The World Islands, and Jumeirah Islands, Jumeirah Park, Jumeirah Village, Al Furjan, The Gardens, Discovery Gardens, Jebel Ali Village, Dragon City, Nad Al Sheba Villas, Warsan Village, International City and Dubai Islands.

Nakheel Malls owns and operates a diversified chain of world-class malls across an outstanding array of contemporary shopping, dining and entertainment destinations across Dubai. The architectural icon of Palm Jumeirah, The Point, which includes the Palm Fountain, the largest fountain in the world, in addition to Nakheel Mall, Golden Mile Galleria, Club Vista Mare, The Palm Monorail, Palm West Beach as well as the viewing platform, The View at the Palm, Located at the top of The Palm Tower.

Nakheel Malls’ renowned and growing portfolio of projects includes major malls such as Ibn Battuta Mall, Dragon Mart (Dragon Mart), Harbor Market, Circle Mall, and a group of community retail centers known as (Pavilion) located in six of Nakheel’s residential communities , including the upcoming projects including Warsan Souk and Al Khaillaan.

Nakheel’s portfolio of projects in the hospitality sector includes a diversified portfolio of hotels and resorts, including five-star hotels, luxury properties, family-friendly resorts and modern and elegant hotels. The following hotels have opened and are all currently in operation: The St. Regis Dubai – The Palm, Premier Inn Ibn Battuta Mall, Avani Ibn Battuta, Ibis Styles Dragon Mart, Premier Inn Dragon Mart, Rio Hotel Dubai and Centara Mirage Dubai Beach Resort.

Nakheel’s portfolio currently in the residential rental sector includes over 16,500 units spread across villas and apartments in The Gardens, Discovery Gardens, Al Furjan, Nad Al Sheba Villas, Palm Jumeirah, Badra, Veneto and International City ( International City).


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