– Imad Fleihan: “Al-Mulla” accepts the values of “Mitsubishi” and succeeded in strengthening its position locally.
– We will embark on an exciting journey with the opening of new facilities for our 50-year partnership with Mitsubishi.
Outlander, a versatile SUV, has been loved by customers in Kuwait since its arrival on the market
Al-Masila Trading Company, one of the Al Mulla Group companies, and the authorized dealer for Mitsubishi Motors in Kuwait since 1972, hosted a high-level delegation from Mitsubishi Motors Middle East and Africa (MMC) to launch the Celebrating the fourth generation of the all-new Outlander 2023 model, it is the brand’s flagship SUV.
Imad Fleihan, head of the automotive sector group at Al-Mulla Group, head of the automotive sector Hisham Al-Faqih, and representatives of Al-Masila Commercial Management received the guest delegation from Mitsubishi Motors Middle East and Africa led by the general manager of Mitsubishi Motors in Europe, the Middle East, Africa and South Asia, Masatsugo. Kurahashi, President of Mitsubishi Motors Middle East and Africa Yutaka Yano, and members of the delegation.
Kurahashi said that the visit to Al-Masila Trading, which has been the regional partner and distributor of Mitsubishi Motors cars in Kuwait since 1972, comes to celebrate this special launch of the all-new model of Outlander 2023, which constitutes a very important stage . for Mitsubishi Motors, taking into account that the brand enjoys great trust and a wide demand for its products, which allows it to reform the opinion of customers about this model and about cars of the entire brand.
He highlighted the aspiration of customers in the Middle East to obtain an integrated car with an attractive exterior design and comfortable interior, with practical specifications that meet various needs, and include the latest technologies and the most advanced systems.
He pointed out that the all-new Outlander will continue to attract new customers through a set of improved specifications, including upgrading ride to higher levels, improving the rate of fuel consumption and other features that customers are looking for today.
Fleihan, in turn, expressed his pleasure to receive the Mitsubishi delegation, and the Al Mulla Group’s pride in its partnership with the brand and embracing its values in everything it does, pointing out that he has succeeded to a leading position for Mitsubishi, which today is considered one of the highest market shares.
He referred to Al Mulla’s promise to provide the best customer experience provided by professional staff trained according to the latest advanced management tools in all its updated facilities, noting that in the next few months, Al Mulla Automobiles will have a will embark on an exciting journey with major events and activities and the opening of new facilities with the aim of celebrating the 50th anniversary of its partnership with Mitsubishi Motors, a brand that has become associated with and synonymous with the group’s reputation for excellence, professionalism and innovation.
Fuleihan added that the “Outlander” SUV from Mitsubishi Motors has won the love of customers in Kuwait since the announcement of its arrival, highlighting the pride of the Al Mulla Group in its partnership with Mitsubishi Motors over the decades.
He said that the group’s well-established values over the years have been reflected in excellence and commitment to the application and representation of the rules and foundations of the “Mitsubishi” brand in everything it does, which has led to its many received awards for excellence. and excellence in representing the brand in Kuwait.
And he indicated that over the past fifty years, customers have trusted Al Mulla to get the best products and after-sales services, and they promise to provide an unparalleled driving experience, highlighting Al Mulla Motors’ continuous effort to achieve the highest industry standards. maintain in customers. service and the best quality they guarantee in Kuwait.
Mitsubishi Motors Middle East and Africa has launched the long-awaited fourth generation of the exciting Outlander, as the seven-seater SUV has undergone a comprehensive design process, and is characterized by high levels of quality and strong performance, making it the ideal vehicle to drive on to drive modern roads characterized by speed and dynamics.
The vehicle was equipped with the latest innovative technology, which improves driving and improved it in more ways than one, at a time when this safety-conscious model is available with a set of advanced features that enhance the safety of passengers insured at all times.
The SUV was first introduced almost two decades ago, and since 2001 has achieved increasing popularity year after year, Mitsubishi Motors has sold more than 2.6 million Outlander series vehicles worldwide.
The Outlander’s exterior design exudes a strong character thanks to the design team’s “Bold Stride” design concept, which surrounds it with an aura of boldness and reinforces its stable stance and overwhelming presence.
The clearly visible front-to-rear horizontal relationship contrasts with the broad deck lines paired with sharp edges, and is perfectly complemented by the large 20-inch alloy wheels and the wide fenders.
The front of the all-new Outlander is equipped with the signature new generation Mitsubishi Motors dynamic shield design, which contributes to enhancing the frontal appearance of the car.
The set of sharp headlights, which include daytime running lights and turn signals, are located in a higher position, providing a better view of other drivers and pedestrians, while the low beam headlights provide better illumination for a long distance without negatively affecting the vision of drivers to influence on the opposite side of the road.
The all-new Outlander’s horizontal profile exudes strength, with elegant lines highlighting its bold character, making it look like a solid block of carved metal.
The newly developed “Outlander” platform ensures a greater degree of protection in the event of a collision, and achieves a high level of stability on the road, as Mitsubishi Motors for the first time ever uses a high tensile steel sheet of hot stamping technology around the cabin, to achieve a chassis Extremely robust cabin, minimal crash damage, while reducing the chassis weight.
The rectilinear dashboard gives the interior an impressive horizontal character, giving it a spacious appearance, as well as practical features that make it easier for the driver to see changes in the car’s functions.
The upper part was covered with a soft lining covered with a layer of leather and carefully knitted stitches, expressing a high level of quality throughout the cabin, while the doors have inner lining that extends over a large area, such as the same soft padding is used in the instrument panel and the sides of the floor console to offer luxurious and comfortable space at the same time.
The new model features a range of colors for the interior in the “P-Line” category with the seats wrapped in genuine leather in light gray and black, the instrument panel and door trim in the same colour, and genuine aluminum is used for the transmission.
Reddish brown seats and semi-aniline leather seats are also available for the “P-Line” model, while the “H-Line” class comes with black leather seats and piano black interior material, while the “M-Line” model is available. Light gray or black fabric seats and piano black interior.
The all-new “Outlander” includes two types of instruments according to the model category, where there is a fully digital 12.3-inch screen equipped with Mitsubishi Motors’ first full-color, high-resolution liquid crystal display, which displays various contents. in an organized manner on a large screen.
Some of the model classes include a large 9-inch center screen equipped with a smartphone display navigation system (SDA), which provides high-resolution information using indoor maps and the navigation system. The desired functions, including navigation and voice, can be selected quite easily by touching an icon in the playlist that is always displayed at the bottom of the screen.
Users can also enjoy Android Auto and Apple CarPlay apps by connecting to Android or iPhone smartphones.