20 Emirati designers capture the attention of visitors to the Middle East’s golden jubilee for watches and jewelery

On October 8, 2022 | Time 12:41 p.m

Written by: Ashraf Al-Adi

Al Owais: The platform is an ideal opportunity to support Emirati designers and designers who want to enter the world of gold and jewelery

Amid the participation of more than 900 local and international brands from the most prominent names specialized in the world of watch and jewelery design in the golden jubilee edition of the Middle East Watch and Jewelery Exhibition, which ninth of this October at the Expo Center Sharjah, Emirati designers managed to attract the attention of visitors to the “Sagha platform.” Emirates” presented by the Sharjah Chamber of Commerce and Industry at the exhibition with the aim of supporting and highlighting young Emirati talents in the world of jewelery design. their art exhibitions within this important event.

When visitors enter the main exhibition gate, they encounter an imaginative world of magic reflected in the displayed pieces that combine unique beauty and craftsmanship. They like and satisfy their desires, from the high Emirati taste presented by 20 Emirati designers who were eager to participate in this initiative to highlight their craftsmanship and marketing creativity in the manufacture and formulation of jewelery and gemstones, and to showcase their latest innovative collections of gold and diamond jewelery exclusively for Zura, the fiftieth edition of Middle East Watches and Jewelry, to display.

exemplary opportunity

His Excellency Abdullah Sultan Al Owais, Chairman of the Board of Directors of the Sharjah Chamber of Commerce and Industry, said: Supporting Emirati entrepreneurs and talents is one of the main goals that the Sharjah Chamber is working towards, and the Middle East Watch and Jewelery Show has always been a platform to support Emirati designers by presenting the “Emirates Goldsmiths Platform”. “Over the course of more than eight courses, it was able to be an exemplary opportunity to support Emirati designers who want to enter the world of gold and jewelry, either in the Emirate of Sharjah or the country, and the platform succeeded in attracting talents to the jewelery and trade design sector in the UAE to work on developing their skills. Craftsmanship and marketing in this field, as the platform more than 46 Emirati designers and has seen the incubation of the necklace project launched by the Ministry of Community Development was launched to support designers of people of determination, in addition to the participation of the youngest Emirati jewelry designer, and many designers who presented impressive designs of gold and jewelry, noting that the “Emirates Goldsmiths Platform” initiative ‘ achieved a track record of success in supporting Emirati talents in their growth path, until they became the And the owners of well-known brands, emphasizes that the Chamber looks forward to celebrating more of these designers and giving them the opportunity to unleash their creativity in every session of this great event.

Incentive for creators

His Excellency Saif Mohammed Al Midfa, CEO of Expo Center Sharjah, in turn emphasized that the “Emirates Jewelery Platform” is an annual incentive to attract more Emirati creators in this field to enter the world of jewelery design and take advantage of the status of this event and the great global participation it sees annually, which is positively reflected in providing these talents with more experience and knowledge to develop their businesses, expressing its appreciation to the young Emirati entrepreneurs and their continuous efforts to innovate products and launch projects that are in line with the needs of the local and global markets.

Silence and inner peace

The Emirates Goldsmiths Platform contributes to the promotion of Emirati talents presented by the Sharjah Chamber for this great event and is keen to follow up the progress in their commercial journeys. Among those talents that attract the attention of visitors to the exhibition, was dr. Abeer Awad, who said, “My entry into the world of jewelery was purely coincidental. Especially since my specialist is far from this field as I work as a doctor, but my love and passion for beauty and design prompted me to start this to discover talent. , as well as many government initiatives that support Emirati talents, the most important of which is the Emirates Goldsmiths platform, which formed the biggest incentive to strengthen this talent within me and launch my own project. The doctor indicated that her designs that she presented in the exhibition are taken from the silence and the moment when a person is alone with himself and lives inner peace with its purity and purity.The designer, Abeer Awad also dedicated exclusive artefacts to the exhibition titled “The Elements of Happiness.” Al-Hurriya), thanks and appreciates the Sharjah Chamber for its great and unlimited support.

Representation of the UAE

The designer, Zahira Ahmed Al Marar, has confirmed that she is participating in the exhibition for the second time, and expresses her pride to participate in this platform with a group of Emirati talents working in one spirit to promote the UAE to represent such a global event, emphasizes that the Sharjah Chamber was the first and biggest supporter to make it what it is today. An important participant in this event and presenting her designs to the whole world, and expresses her thanks and gratitude to the Chamber for this great support and diligent follow-up of ensuring the continuity of their work and the success of their projects. In the exhibition under the title The Deco inspired by the era of the fifties, I also presented my new collection entitled “The Secret Garden ” presented, in addition to the Royal collection, which promises our customers a permanent luxury, and all my designs are made of 18-carat gold, diamonds and precious stones.

important platform

For her part, Sheikha Al Serkal confirmed her eagerness to participate in the activities of the Middle East Watch and Jewelery Show, as it is an important platform to highlight her talent, which is admired by visitors to the exhibition every year becoming, emphasizing that her designs have gained a remarkable rise, and her several gold displays have won the admiration of visitors and exhibitors who participated in the event.

As for Azza Al-Jarwan, she praised the support of the Sharjah Chamber in adopting young Emirati talents in the world of jewelery design and highlighting their artistic exhibitions as the most important event on the map of exhibitions held in jewelery is specialized, and the most prominent at the level of the UAE and the region as a real opportunity to benefit from the expertise and meet the leading international designers participating in the exhibition.

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