Gulf Host is shaping the future of the hospitality sector by hosting some of the most prominent players in the food service sector

The most influential event in the hospitality and food services sectors in the Middle East and North Africa showcases the latest products and services offered by one of the most progressive sectors in the region

Gulfhost visitors will have the opportunity to experience food in the world of metaphysics, the first of its kind in the history of the exhibition in collaboration with the International Center for Culinary Arts in Dubai and Akshaya

Dubai: The Dubai World Trade Center has announced that it will host GulfHost, the most influential event in the hospitality and foodservice sectors in the Middle East and North Africa, from 8-10 November, in a move that further cements Dubai’s position as the most prominent destination for the hospitality sector in the region.

The organization of the exhibition comes at a time when the region sees the recovery of the tourism sector, especially the UAE, from the effects of the Covid-19 pandemic through initiatives and legislation that have responded exceptionally and work to resume prominent events . , including Expo 2020 Dubai and the FIFA World Cup 2022. In addition to the new laws issued regarding visas.

Projections indicate that the hospitality sector in the UAE, which welcomed 12 million hotel guests during the first half of 2022 alone (an annual growth of 42%), will achieve a growth of 25% by 2030, adding 48,000 rooms to its will add to already large portfolio. of 200,000 hotel rooms. At the same time, the Kingdom of Saudi Arabia is moving forward with the implementation of one of the most ambitious hospitality development programs in the world to date, which is full of huge projects, such as NEOM, the Red Sea Project, Al-Ula and Diriyah. In this context, the Kingdom is working to redraw the characteristics of its hotel sector with plans to add 310,000 new rooms in line with the ambitions of the Kingdom of Saudi Arabia 2030 vision.

This year’s Gulfhost exhibition brings together a group of the most prominent global leaders in the sector and begins with its new look designed to shape the future of the sector. The event will also address challenges facing the industry around the world, including labor availability issues, inflation, supply chain constraints, and other sound solutions and automation trends to increase productivity and reduce operating costs.

More than 2,000 brands, including industry leaders and innovators of the latest technology solutions in hospitality and food service equipment, will showcase more than 8,000 advanced products and solutions over the three days of the show. Some 25,000 of the most important experts in the hotel, restaurant, cafe and food service sectors from across the Middle East, Africa and Asia are expected to participate in the exhibition. The list of prominent regional and international entities that have confirmed their participation in the exhibition includes: Ali Group, Rack Porcelain, Medlby, Simonelli and Rational, in addition to other pavilions participating in the event for the first time from different countries such as e.g. Bulgaria, Ireland, Latvia, New Zealand and Pakistan.

Commenting on this topic, Trixie LohMirmand, Executive Vice President, Event and Exhibition Management at Dubai World Trade Centre, said: “The hotel, restaurant and café and food service sector is keen to align facility construction, objectives and resource sustainability to bring as they look ahead. to achieve further growth and development in the future.Dubai holds an important position as a regional hub for the hospitality sector, and is the ideal destination to gather the most prominent players in the sector to see its future features and optimal solutions for explore the problems. it faces, in addition to establishing sustainable and fruitful professional relationships.”

Michele Romano, Director of Business Development and Brands at Ali Group EMEA, commented: “Gulfhost has established itself at the forefront of foodservice equipment exhibitions in the Middle East, particularly as it represents a unique platform for companies looking to invest . in the sector and support it throughout the region.

Romano explained, “The Ali Group takes a special interest in this event, in which some of our most important brands, such as Wellbilt, our latest acquisition, participate to showcase the latest products and innovations with our customers in the Middle East . The exhibition will be an ideal opportunity to hear from the most prominent operators, sector, contractors, traders, chefs and end users, and find out more information that will enable us to meet their product requirements.”

The pinnacle of food service excellence

The exhibition will host the Food Service Excellence Summit, a prominent three-day conference hosting a group of the most prominent experts in the hospitality and foodservice sectors who want to see the latest analysis and trends in foodservice innovation. The summit offers investors, hotel operators, consultants and F&B experts an ideal platform to gain valuable and tangible insights to ensure real business growth.

The summit agenda focuses on topics including development and investment opportunities in the Kingdom of Saudi Arabia, global expectations for the future characteristics of restaurants and food services in partnership with Hotelier Middle East and the Emirates Restaurant Group, innovation and sustainable design in the hospitality sector, and the role of hospitality technology in improving operational efficiency in collaboration with the International Association of Service Consultants Food, the most prominent institutions of professional food service workers based on the membership system.

The summit will also host a specialized delegation from the Kingdom of Saudi Arabia, consisting of representatives of the food and beverage sector in the Kingdom and a group of experts and consultants who form a unique advisory board that communicates with the most important delegations and enabling investors. participating in the summit as well as providing accurate direct analysis on government plans to improve foreign direct investment.

In this context, Prince Walid bin Nasser Al Saud, founder and CEO of Mukatfa, said: “The food and beverage sector in the Kingdom has experienced a continuous boom during the last period, knowing that its estimated value of $27, 8 billion in 2021. about this exceptional growth, we believe it is time to start a dialogue about investing in this market and take tangible steps in this regard. As a result, the Restaurant and Cafe Association “Qoot” has signed an agreement to become the official strategic partner for GulfHost 2022 to highlight the prospects of the F&B sector in the Kingdom and the abundance of opportunities. The full day event program includes a number of activities covering investment opportunities from the perspective of the public and private sector.”

Speakers at the event include: Atul Chopra (founder of Fresh On Table), Joanne Limwanko (executive chef, Unilever Food Solutions), Naim Maadad (founder and CEO of Gates Hospitality), Melkart Rohana, author of Leadership and Engagement Expert; and Benjamin Calleja (CEO of Levitt Design, the global leader in strategic design of food and beverage solutions).

Top Table Leading Event

This year’s edition of the show is marked by the addition of Top Table, one of the highlights of Gulfood, which hosts more than 70 of the region’s top chefs. Gulfhost 2022 will also host the first edition of the Dubai International Food Movement, providing a platform for local chefs to work together to shape the cultural identity of Dubai. The main names participating in the event include Michelin-star chef Gregoire Burger of Ossiano Restaurant in Dubai (winner of Best Chef Award 2022), Saverio Sparagli of Al Muntaha Restaurant, and Chef Salam Dakkak, founder of Beit Mariam Restaurant . The list of celebrity chefs will also include some of the most popular names in the country, such as Matisse Stinessen of Buca Restaurant, Suleiman Haddad of Moonrise Restaurant and Mohamed Orfali.

In view of the growing popularity of the outdoor dining concept, Top Table event presents for the first time a unique outdoor cooking experience, which involves the participation of a group of the most important chefs, grill experts and pizza makers to directly showcase their cooking skills set. to the public using wood-burning ovens, grills and ovens Charcoal-fired pizza, using the latest innovations from international exhibitors, restaurants offer a series of tangible solutions that improve their adaptability and flexibility with their outdoor spaces.

Foodverse event

Gulfhost showcases foodverse event based on simulation technology, which enables visitors to learn about kitchen designs, services and different experiences in restaurants. In addition, the event includes a non-swampable token mining station, which is led by a team of Web 3.0 technology experts to present a series of practical applications and results and to prepare the non-swampable token souvenirs on site. In turn, Gulfhost will introduce six non-slingable tokens from the six top chefs representing the Dubai International Food Movement. Each of these icons will represent the chef’s recipe with many other benefits, such as a secret menu and an exceptional selection of dishes.

Youth X Event

Promising chefs who aspire to lead the F&B sector in the region over the next two decades will have a space of their own to showcase their skills within the YouthX platform, which encourages the participation of young and promising chefs from various hotels and restaurants in the region in an unprecedented cooking competition and then honor their contributions to strengthen the influential role of the region on the global food scene. Organized in collaboration with the International Center for Culinary Arts Dubai, the competition, the largest of its kind ever, spans five months and the regional winners will receive prizes of 100,000 dirhams, with the finalist an internship for a week at one of the winning restaurants. Three Michelin stars, with participation in the most prominent final of Gulfood 2023.


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