Joumana Bou Eid to Asharq Al-Awsat: The public has the right not to waste its time on trivialities

She launched her show “Yalla Naki” at the LBC party.

An audience of media professionals and celebrities gathered on the eleventh floor of the Phenicia Hotel, which had risen from the depths of Beirut’s repression; To launch LBC satellite programs, with the slogan “Allyd me die hart”. Between the voices of the arrivals on the red carpet, sounds rising from piano playing to Fairuz’s song “I used to be in the people of the world are waiting for people”, overlapped with the joy of the revelers to turn the page page of the epidemic and “crazy” in the hustle and bustle of life. The arrival of the journalist Joumana Bou Eid to introduce her program “Let’s talk”. He attracted attention and the cameras’ lenses to the next in a black dress adorned with an untamed laugh, trembling inside.

The prestige of the place is overwhelming, as “Venice” is not a hotel of rooms and a hall, but rather a memory and a symbol. The terrible explosion shattered the clarity of his presence, closing the doors and then opening them, declaring victory over death. Artists flocked, including Walid Tawfik, Wael Jassar, and faces of Lebanese drama and production. Journalists with one biography: “Corona is the work of clients,” which means that countless days of life have been wasted.

Aline Watfa hosts the program launch event, including her fashion show. Beirut flirts with “the capital of art and inspiration in the world of media”, reviving the fortitude of the press despite the circumstances. On a large screen next door, waiting for viewers on the channel “I accompanied her audience in exile and home”, according to the introduction. Talk shows and art shows simulate women in terms of their beauty and achievements. Watfa remembers what entertains people in the evenings: “Drama and soap operas will have a share in the new network.”

Joumana Bou Eid is looking for influential stories in her show

As she stands up to give a short speech, Joumana Bou Eid’s heartbeat is heard like a drum. Aline Watfa’s words are true when she welcomes her: “She was and still is the honorable face of the media.” She receives applause and tells that the ceremony takes on special meanings because it is held in Lebanon, to combat public frustration. She calls journalists “my friends,” and thanks them profusely. She prefers not to talk about “achievements”, as the word “achievements” is exaggerated, and it is better to avoid it. “We did our best to do beautiful things, and now the glow of life is back.” She is grateful for the Arab satellite channels that still believe in Lebanon, and leaves a summary on everyone’s table: “The spark of creativity will not be extinguished.”

More than one discussion session led to the birth of the “Yalla Nakki” show, which is expected to be launched next Sunday, October 23, at nine o’clock in Saudi Arabia. Joumana Bou Eid is not afraid to respond with “no” to opportunities that indicate the possibility of an incomplete prank. She thinks for a long time, because the reality of the new media makes her anxious. In her conversation with Asharq Al-Awsat, she doesn’t hide that it’s an “unknown world that I don’t know what’s in store for me,” referring to the explosion of “Social Media” and its dominance over the old school

The rush to adventures you are not sure of are calculated brakes. Despite the long march, she does not feel hungry for the spotlight and is in no rush to devour it: “I love the screen, but I’m not obsessed with it,” she says of those known to “large” programs preferred in terms of image and content. Appreciate the guest and give them more value.

The guest of the first episode, producer Sadiq Al-Sabah, and among the influential episodes, is the life journey of director Saeed Al-Marouk and his childhood between two deaf parents. She reveals to “Al-Sharq al-Awsat” an episode filmed with the fashion designer Zuhair Murad, in which he tells how he achieved with a needle and thread to put Lebanon on the world map. The decision to the family to leave

Media Joumana Bou Eid during the launch of her program “Yalla We Talk”

In the program, success stories inspire young people. What path of torment did Sadiq Al-Sabah cross to become a proverbial producer? How did the dead man overcome the pain of innocence? “Behind the gas is a story from which lines can be drawn. The program is for those who have something to say so that it will be known to the people.” She honestly answers that the obsession no longer houses names from the “first grade”, according to the common expression in the classification of celebrities. For her, “What is important is the story behind the guest, and not all stars have a story to tell. Dialogues are not artistic, they are life experiences.”

The duration of the episode is as a maximum of 50 minutes, emphasizes Bou Eid to avoid the possibility of boredom. Her acumen is clear about the necessity of imitating the generation of urgency, and she does not hide her concern by turning to it in a way that constitutes addition and modifies views.

When asked about the internal changes that have affected her over the years, she responds with an indication of maturity that culminates in the experience of the anticipated program: “In the past, I thought about what would be said after each episode. Today I think about every detail before the episode. The public has the right not to waste its time by marketing it behind trivialities.”

Reiterating that this is not a talk show in the sense of asking questions and waiting for answers, “it is to extract the experience of those who have the power to influence others.” Joumana Bou Eid is still a champion of television compared to the platforms. According to her, “people are united in one feeling, like you are not.” Her decision to refuse to cast herself into a mold that does not resemble her immunizes her against the horror of becoming a copy of others.

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