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Dubai attracts creators, because of the environment it offers its residents, in terms of encouraging and creating everything that will drive creativity forward. As a result, the Dubai Design District project was launched in 2013, to be the first destination for the fields of art, design, fashion industry and interior decoration, with the aim of attracting major international fashion houses and houses to the region.
A previous report by the Dubai Design and Fashion Council indicated that the size of the UAE design market reached approximately $36 billion in 2019, a growth of 13% over the market size in 2017, which stood at $32 billion.
In this investigation, we spoke to a number of Emirati designers about the key features of interior design that have made Dubai an attractive environment for designers.
In this context, the interior designer, Nariman Al Zarooni, says that what distinguishes the decoration in the Emirates is the tradition and originality that characterizes the Emirati and Arab culture, whether the decor is classic or modern, with Arabic touches added accordingly. with the needs of society, in addition to the quality of wood in accordance with the hot environment, and to stay away from Fiery colors that attract heat, so the tendency was for cool earthy colors that reflect the sun’s rays.
The designer said that because of the high prices and the high prices, the consumer tended to look for the cheapest commodity, so there is a recession during the last period because of this rise, which affects the tendency of some have, as they prefer to focus on the basics when building their homes. She described the decoration design in the UAE as better than many countries in the world because of the special touches in addition to the quality that decorators provide to consumers, especially with the prevailing trend of fusing the classic with the modern during the design. the classic decor is presented in a light, while the modern style is more clear, which is now called “New Classic”, and touches of Victorian era designs can also be added to it, beautifully simple and without complexity, as many companies could during the past period designs of different civilizations in different colors combine in a beautiful and striking mix, which is reflected in the architecture in the Emirate of Dubai, And not only the architecture, but all the details in this emirate, including the streets , gardens and lighting, there are touches for decorators, making them attractive and striking as well as dazzling, reflecting with these views on the psyche of the visitor and everyone who crosses its streets, an expression that characterizes the emirate that reflects happiness on its inhabitants and also the decorators.
For her part, the Emirati designer Alia Lootah says: Since the beginning of my creative career, interior design has been a passion and a hobby that I have developed over time and by gaining experience in this field with practice. The domain is officially owned by me design introduced. company, which I launched in 2020.
The founder and owner of LA-CLE adds: “My father pays a lot of attention to art, antiques and paintings, and I got this passion from him, in addition to informing me about the experience of architecture in Morocco because of my frequent visits, where I was able to create a mix between Moroccan and Emirati architecture, by traveling and going to hotels, and reading specialized books. Decorating and watching TV shows specialized in decorating made me more passionate about this field. Also, the building of my own house and my direct dealings with carpenters made me take the step to move to a more daring stage, namely to get a license to work in this field, and before its issuance I started working on three projects.
Lootah continued: “The trust of those around me and my previous experiences in this field, starting with the design of a health resort, through the design of the houses of my relatives and acquaintances, and does not end with my father’s house and my own house if so.” This openness to cultures in the Emirate of Dubai has made it a destination for many interior designers of different nationalities, creating a mix of diverse ideas and tastes.
Speaking about what sets the design apart from the decor, Lootah said: “The main thing that sets it apart is the reflection of nature and the local environment, especially in hotels that pay attention to this subject.desert, made of stones.
The designer, Alia Lootah, talked about her experience during the “Corona” period, when she was officially launched with her brand, describing that stage as “a beneficial harmful god.” During the period, many people felt the desire for change, so that the economic return of interior design recovered and its shares rose, favoring the designers. With the stoppage of travel, their travel expenses were allocated to changing the design and changing or redesigning home decorations, and many were affected by what they saw on social media sites for influencers showing how to coordinate And arrangement and attention to the smallest details, which encouraged many to also pay attention to a desire for change, as Alia emphasized that the best investment is to invest in one’s home and home to achieve psychological comfort.
Lootah said there is a fusion of traditional and modern decorations with what is known as Neoclassic, a concept that combines traditional and contemporary in decoration design that many now prefer in the design of their homes, and the biggest challenge now in the face is the high prices. which included everything, and also influenced the design of decoration.
The designer, Fatima Al-Zarouni, spoke about the schools and patterns of decoration design in the UAE, which includes various cultures and nationalities, which is a feature and advantage in the world of decoration. With that, it contributed to achieving a good return, in turn influencing the creative economy. These multiple styles, and their diversity due to openness, also generated the need for new fabrics and materials. The diversity and availability of these materials in the Emirates and in the Emirate of Dubai in particular has made it an attractive area and a global destination for designers and those interested in this field. .