October 19, 2022
Abu Dhabi: “The Gulf”
The Department of Culture and Tourism – Abu Dhabi, Aldar, Miral, twofour54, Abu Dhabi Motorsports Management Company and Flash Entertainment are collaborating to launch Yas Island, an innovative destination and experience in the world of Metaverse.
A realistic destination integrated into an integrated metaverse ecosystem will be reintroduced for the first time in the UAE, enabling visitors from around the world to access the island, Abu Dhabi’s premier leisure and entertainment destination , in the digital world to enjoy unique experiences.
This virtual experience offers visitors the opportunity to interact, play, innovate and transact with other users, in a continuous and non-stop experience, from buying and building digital homes, to enjoying the premier events on Yas Island, theme parks, golf courses, and a motorsport racetrack.
The “Yas Island – Metaverse” project will allow users to own their personal digital experiences, and enjoy virtually all of the island’s entertainment possibilities, in addition to dazzling surprises in every tour.
Saud Abdulaziz Al Hosani, Undersecretary of the Department of Culture and Tourism – Abu Dhabi, said: “The Department of Culture and Tourism – Abu Dhabi values innovation as a fundamental pillar in its work sectors, in line with its strategic vision. Through the Yas Island – Metaverse project, we invite everyone from around the world to experience an experience filled with entertainment and excitement that is closer to being the first of its kind, such as the emirate’s capabilities and offers of tourism and cultural experiences continue to evolve, this project will provide a comprehensive vision that will contribute to introducing the world to Abu Dhabi, giving them the opportunity to explore it in a different way. The interactive and innovative digital platform will also highlight exceptional lifestyle, cultural and entertainment experiences that the capital city offers to its real and virtual visitors, and will enable them to experience Abu Dhabi as a unique destination i to choose their itinerary – within a new field of a completely different reality.”
Talal Al Dhiyebi, CEO of Aldar, said: “Aldar Properties is proud to be part of the ecosystem of partners that have contributed to the development of Yas Island and enhancing its reputation until it is a renowned global destination today is. The Metaverse project represents the next phase in the island’s evolution, offering each partner a unique opportunity to explore new ways to deliver world-class experiences to the digital generation around the world. Through this project, we look forward to building a strong presence for Yas Island and Abu Dhabi in general on the global metaverse map.”
Mohammed Abdullah Al Zaabi, CEO of Miral, said: “We are proud to announce that our guests from around the world will soon be able to enjoy Yas Island’s immersive experiences in the digital world. We always strive to develop the leisure and entertainment sector through collaboration with various stakeholders, with the aim of providing new platforms that allow guests to explore the various attractions of Yas Island. This exceptional project in the world of metaverse confirms our commitment to consolidate the position of Yas Island and Abu Dhabi on the global tourism map, and to strengthen the relationship with our guests by adopting digital transformation in our operations.”
For his part, Saif Al Nuaimi, CEO of Abu Dhabi Motorsports Management Company, said: “This new platform allows us to enhance the integrated identity of Yas Island and its signature experiences and present them to a global audience . We expect this new and ground-breaking project to provide our global audience with the perfect virtual starting point to explore the world-class facilities of the Yas Marina Circuit and Yas Island, and we look forward to engaging with our wide audience around the world.”
Mark Whitehead, CEO of twofour54, said: “We are proud to work with the Department of Culture and Tourism – Abu Dhabi and its partners across the emirate, to support the initiative to establish Yas Island as an innovative destination and experience to introduce to the world. of metaverse. The significance of this initiative is to provide an opportunity for the global audience to explore the Creative District – Yas and learn about its creative community.”
James Hart, Director of Strategy and Business Development at Abu Dhabi Games and E-Sports, said: “The world of electronic games is fully compatible with the Metaverse ecosystem, providing global audiences with unique content of gaming experiences within new templates. Metaverse spaces also offer users the opportunity to offer educational experiences in a new and different way by integrating them with distinctive game development techniques, which reflect positively on the community. We continue to achieve exceptional growth in the gaming and eSports sector in Abu Dhabi, and we are proud of the support we provide to the Department of Culture and Tourism – Abu Dhabi and its network of partners in support of the Yas Island Metaverse Initiative. “
“The company is proud to have close cooperation with the partners who play a crucial role within the Metaverse project,” said John Likrich, CEO of Flash Entertainment. The digital transformation process has seen an exceptional leap in recent years, especially during the pandemic period. “