Ari Fleischer’s bad publicity tour continues with LIV Golf

With Ari Fleischer on the college football payroll, the team never has to wait long for the next round of negative comments. They have an advertising consultant who specializes in generating negative publicity. Exactly the opposite of what you want.

Fleischer’s appearance as an official at the Saudi-backed LIV Golf press conference on Tuesday was just the latest emotional moment for a man who has never failed to work with the PSC. He also appeared regularly as a political commentator on Fox News, causing some concern for the college athletics organization that tries to remain apolitical. Then there’s almost everything he touched on in his role as a college football advocate.

Fleischer was part of a doomed PR effort to save the Bowl Series and avoid the playoffs — that should have been enough to disassociate him from any role in the sport’s next iteration, but no. Fleischer stayed on board as a consultant to the CFP, proving magically resilient in the sport’s playoff issue.

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