Ismail Sharif: Golf courses have contributed to the property development in the Emirate of Dubai

Ismael Sharif, director of the Jumeirah Golf Estate Club, did not realize at this time that the visit he made to the Emirates Golf Club in 1992 would turn into a love and close association with the game, as Sharif is now on a rich balance of golf sit. achievements, a credit that at his current position as director of the specialized club In the game at Jumeirah.

According to Ismail Sharif’s talk with Al-Rou’a, his relationship with golf began in 1992 after an invitation from a Japanese friend, before he found a passion in golf, and stormed them from the widest doors, as he later became the first Emirati. professional golfer in 2004, and then he became One of the most prominent Emirati players in the history of the game, as well as one of the most distinguished coaches and administrators at the level of the Asian continent and the Arabian Gulf region.

Sharif has achieved several successes, as a player, manager and coach, and she continues to this day, as several initiatives have contributed to the development of the game of golf in the Emirates and increasing its popularity, the most recent of which was the initiative. (How to Enter the World of Golf), launched in 2019 by the Jumeirah Golf Estate Club in collaboration with Emirates Club and Dubai Creek Golf Club, as the initiative lies in offering a subscription package at a symbolic price (495 dirhams) , per person for a month, provided he has not played golf before, but the main aim of the initiative is to attract people from outside the golf community, to be part of it.

The initiative launched by Ismail Sharif has found great acceptance, considering that the value of the monthly subscription kit for beginners is equal to the price of one training session for professionals under the supervision of a trainer. An invitation to UAE women to join the Jumeirah. Golf Estates Club, play the game and enjoy its wonderful atmosphere, revealing that 89,000 people played golf during 2021 at the two courses (Earth and Fire) at the Jumeirah Golf Estates Club.

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start and challenge

On the secrets of his start in the world of golf, Sharif told Al-Roya: “My start in golf came in 1992, as it was the first time I visited the Emirates Golf Club with a friend of mine of Japanese nationality, and if you work, the Japanese are interested in golf. My friend took me to the golf course for the first time, and also gave me a putter for the first time, but I was not comfortable because they gave me a right handed putter and I’m left handed, then marked me friend that I was left handed and went to reception and asked to borrow equipment that suited me, I didn’t know anything about golf at the time, the lady asked me At reception what was my tee time, and I had no prior had notice of what tea time was so I told her I just wanted the stick, what happened next she said “I can’t use the attachments”, I tried to explain to her that I came with club members. .She did not want me to hit the ball, and in turn I argued with her to deprive me of playing.. I explained to her that this was my first visit and my first experience in the world of golf, but she refused, after that i told her i will learn this game and i promise i will come a lot totd that you get bored of seeing my face.”

He added: “We started in 1995, with the help of Mohamed Al-Abbar, president of the Emirates Golf Federation, formed the first golf association, then we formed a team to represent the Emirates in golf, and I country began to represent. In the individual and team gold with Brigadier General Saeed Khalfan Al-Marri, where we got second place.

I continued my career in the game at the level of training and management until I joined the Jumeirah Golf Estates Club in 2017, established in 2008, through the Jumeirah Golf Estates Championship, which in 2009 became one of the most prominent golf tournaments have changed. , since it starts every year in November, which is the round The final round of the European Golf Championship, note that it is considered one of the biggest rounds in the calendar of European Championships.

property development

On the link between the economic feasibility of investment in golf and property development related to golf activities, Sharif explained: “Golf courses around the world, not just the UAE, cannot cover the cost of their establishment, especially since one golf course course needs a very large land area It contains 18 holes, needs an area between 65-80 hectares, in addition to the cost of field preparation equipment and other facilities, its financial cost is very expensive, so investors in the field of golf offer to invest the lands located in the vicinity of the course and convert them into residential villas that are exhibited and sold at high prices to cover the high expenses paid to establish golf courses, especially that housing in golf communities is one of the characteristic residential environments, as it is a completely closed area in addition to other services provided within the residential complex such as schools, shop centers and other high-quality services.”

And he added: “That’s why we find the link between investment in golf and property development is strong and the relationship is intertwined. When you want to build a golf course, you choose the cheapest land and far from the city center, but once you start build the track, the value of the land will rise rapidly, and it will become one of the most expensive residential areas in the city it is located in, and this is what happened in Dubai, because it is now the most expensive residential areas in the golf complexes are located.”

He continued: “Regarding property investment related to golf in the Emirates, specifically the Emirate of Dubai, the first project that combined golf and property development is Emirates Hills, which was founded by Emaar, as I worked with them was at the time in the management of the Emirates Golf Club, and together we managed to market the project that It was the starting point for the idea of ​​luxury residential complexes around golf courses, and we were able to create an ideal model for luxury housing in the vicinity the golf course, knowing that the prices of villas in Emirates Hills are the most expensive among all the residential areas located in the free zones.”

support the economy

On the role of golf in supporting the local economy of Dubai, the director of the Jumeirah Golf Estates Club said: “There is no doubt that there is a huge role for golf in supporting the local economy in Dubai. , especially that there are 12 golf. courses in Dubai, and these courses are integrated residential complexes that create thousands of golf courses Jobs and a lot of financial resources to support the economy, especially that the class that lives in the golf complexes are rich and high-income people, and we have in Jumeirah Golf Estates about 1150 villas around the course inhabited by 4220 people, and currently all the villas are inhabited and there are new facilities being worked on in The next phase, in addition to tourists visiting the country to attend the world golf tournaments held throughout the year held in the UAE, the Jumeirah Golf Estate Club has two courses, (Earth and Fire), which host the conclusion of the DP World Tour.”

care and support

Ismail Sharif revealed that Jumeirah Golf Estates paid more than 180 million dirhams for the former European Tour (currently the Dubai Ports Golf Tour), from 2009 to 2021, as one of the sponsors and partners in the European Tour Championships, as it is the country accommodate. course in the Property Club Jumeirah Golf Round ends in order.

Sharif pointed out that changing the name of the European Tour of Golf to become the Dubai Ports Tour is the biggest promotion of the name of Dubai and the UAE in the world, in view of the great reputation of the European Tour and the follow-up. which you find worldwide, as it includes 47 tournaments held in 27 countries around the world, all held under the name of DP World, and it achieves huge profits for Dubai Ports, as investment in golf has a financial return , and not as some believe that there are no returns and financial benefits for those who invest in this field, especially that the DP Golf Tour opens the way for DP World to reach dealers around the world, and it is a promotion for DP World, as it enables them through partnerships with major companies within the DB Wolder golf tour, in addition to the high viewership of the tour, as it is watched annually on TV screens by more than 600 million people.

future plan

On the development plan of the Jumeirah Golf Estates, Sharif noted that the future plan is to build two new courses (the third and fourth) to be added to the two existing ones (Fire and Earth), noting that the club currently has an academy includes specializing in the training of young people and juniors and the basics of the game of golf, in addition to special training for professionals and the elderly, In addition to the club’s facilities, including restaurants, cafes and swimming pools, available for use, either for people who are in the residential complex or from outside it, according to a specific subscription mechanism; We give a special discount to subscribers from within the complex, and there are special offers for companies, institutions and others for individuals based on the club’s price list.

Sharif concluded that in October next year 2023, the golf courses of Jumeirah Golf Estates will host the World Cup Amateur Golf Championship on the fire course, as the biggest tournament in the world in which thousands of fans and lovers of the game participate around the world. .

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