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Under the patronage of the United Bank, the team from the University of Cairo – Faculty of Engineering – Department of Architecture participates in the Paris International Design Fair with a distinguished group of innovative and environmentally friendly furniture designs under the name “LUCID”. In France from 9 to 15 September 2022
The Egyptian group “LUCID” had the honor of visiting the First Lady of France, Brigitte Macron, wife of Emmanuel Macron, President of the Republic of France, at their stand on the first day of the opening of Paris International Design Week 2022.
Brigitte Macron exchanged a dialogue with the Cairo University team on designs and the concept of reviving and recycling building material waste to produce sustainable and environmentally friendly furniture pieces to face the risks of climate change.
The first lady praised the innovative furniture and modern solutions that fit the different spaces produced by LUCID and were already sold during the first days of the design week. She also supported the LUCID team with words and motivation to continue to achieve sustainability, and she also expressed her happiness to represent the Egyptian youth at the Paris International Exchange 2022 in France.
LUCID is the only Egyptian brand represented in PARIS DESIGN WEEK FACTORY for young and creative design talents. LUCID received good feedback from visitors, who stopped by their booth for good feedback and recommendations. From designers, professors and professionals from various fields to the press and visitors who were just interested in design or recycling.
Commenting on their participation, the team from Cairo University, Faculty of Engineering, LUCID Foundation says that they are happy to invite them to try our designs and get their opinions, as LUCID was initially designed specifically for humans. It is under the special support of Dr. Mohsen Abul-Naga, Professor of Sustainable Environment, Faculty of Engineering, Cairo University.
They added that the designs were admired by a large number of visitors of different ages and nationalities. It was an experience for LUCID and gave us more inspiration to develop and introduce new concepts to users.
Nevin Kashmiri: The United Bank is setting a strategy based on embracing and supporting innovative ideas and solutions
Commenting on The United Bank’s sponsorship of the Cairo University Faculty of Engineering team and the founders of LUCID Company, Nevin Kashmiri – Deputy Managing Director for Business Sectors – expressed that The United Bank is developing a strategy based on the adoption and support of innovative ideas and solutions that support sound environmental practices and that ensure the preservation of the planet’s natural resources for generations to come.
Nevin Kashmiri added that since the beginning of the twenty-first century, studies have developed advanced ways to recycle waste to preserve the environment and reduce harmful emissions that negatively affect the climate and reduce the depletion of natural resources and energy . The United Bank sponsored the team from Cairo University, Faculty of Engineering, which created the LUCID brand.
Dr. Mohamed Othman Elkhosht, President of Cairo University, praised the university’s role in supporting its graduates and promising youth in their fields of specialization to enable them to optimally represent Egypt in international forums.
Prof. Dr. Hossam El-Din Abdel-Fattah Ahmed, Dean of the Faculty of Engineering, Cairo University, for his part expressed the role of the faculty in enabling students and graduates to acquire knowledge and compete with their acquired skills, whether at home or abroad.
Dr. Mohsen Mohamed Abul-Naga – Professor of Sustainable Environment and Climate Change at the Faculty of Engineering at Cairo University – pointed out that the Egyptian student or graduate can present his innovative engineering work of waste recycling in international forums, because of its significant impact on the reduction of carbon emissions in cities and the confrontation of change. Climate risk, which was remarkable at the Paris International Exchange 2022 in France.
It is worth mentioning that the Paris exhibition was attended by about 25 brands from various countries, including Egypt, together with the Cairo University team, Faculty of Engineering. This is in addition to 60 participants from various countries such as: France, the United States of America, South Korea, Belgium, Kuwait, the United Kingdom, Lebanon, Romania, Iran and Switzerland. For eight days every year in August, Paris Design Week invites French, international professionals and the general public to discover the best design shows in Paris, while talent gathers at the fair.
The event was organized by prestigious French event planning company MAISON&OBJET; Based in Paris, serving professionals in home decor, interior design, architecture and lifestyle culture. The event unites 250 participants who proudly promote first-class designs in Paris. As new collections and pieces for the fall season hit stores, the event brings together the talents and strengths of retailers, galleries, showrooms, hotels and restaurants for eight days to share their design and creativity expertise with the audience.