“Value” signs an agreement with “Makadi Heights” to introduce easy installment plan programs to finance interior decoration, furniture and maintenance works

This partnership will provide Makadi Heights customers with a range of easy financing solutions to cover the cost of home renovation, maintenance and furniture.

Cairo: Valeo, the leading Buy Now, Pay Later (BNPL) platform to enhance the advanced lifestyle in the Middle East and North Africa, today announced the signing of a partnership agreement with Makadi Heights, one of the integrated cities of Orascom Development – Egypt (ODE) announced. ) in the Red Sea region. , to provide affordable financing solutions that cover the cost of home renovation. This partnership will enable Makadi Heights customers to pay for their home maintenance and renovation, interior decoration and furniture through innovative Value installment plans and programs.

This collaboration confirms Value’s zeal to provide the best services and solutions to customers and reduce their financial burdens. Customers will be able to enjoy a high level of quality in their homes, without paying the total value of the finishing works in advance. This partnership comes within a series of successful agreements with the most prominent companies operating in the real estate development sector in the Egyptian market.

By concluding such agreements, Valeo aims to maximize the positive impact on the property development sector in general by providing programs and easy installment plans to clients of companies operating in that sector. Moreover, these agreements will contribute to consolidating the position of this group of real estate developers in the Egyptian market and keeping them away from competition thanks to the unique financing solutions they provide to clients.

Commenting on this partnership, Valeo CEO Walid Hassouna said that this new agreement with Makadi Heights is part of the company’s drive to maximize value for a growing base of customers in the Egyptian market by establishing such partnerships with large companies operating in the development sector. property. Hassouna expressed his happiness at providing innovative financing solutions to Makadi Heights customers, through innovative and specialized “Value” solutions in financial services technology, with the aim of facilitating their access to the advanced lifestyle they aspire to. Hassouna pointed out that this partnership enhances VALEO’s ability to identify and maximize growth opportunities in the various sectors in which the company operates, as well as fill gaps in the market, so that customers can enjoy the modern life that meets their aspirations.

Tamer Dowidar, CEO of Makadi Heights, for his part, emphasized that the company always strives to enrich the customer experience and provide the best services that meet their needs, which is why it was eager to enter into this partnership with Valeo in response to the economic conditions. and the effects of inflation, which led to a decline in purchasing power among consumers. This partnership will enable Makadi Heights customers to take advantage of easy installment plans and programs offered by Value, the leading Buy Now Pay Later (BNPL) platform, to pay for interior decoration and maintenance works. Dowidar concluded by emphasizing his confidence in the company’s ability to capitalize on this fruitful company in achieving its commitment to customers by providing a unique experience that meets their aspirations.

It is worth noting that the city “Makadi Heights” is located in Makadi Bay in the Red Sea Governorate, on a total area of ​​3.75 million square meters, 15 minutes from Hurghada International Airport and 20 minutes from Hurghada city center. The city occupies a privileged position at a height of 78 meters above sea level on the highest point of Makadi Bay with panoramic views of the Red Sea. More than 85% of the city’s total area is allocated for green spaces, water features and open spaces. . .


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About Valeo

Value, the leading Buy Now Pay Later (BNPL) platform launched in 2017 to enhance the evolving lifestyle using financial services technology, is a subsidiary of EFG Hermes Holdings’ non-banking finance division. The company has a direct presence as a payment service in more than 5,000 sales points and more than 330 websites, providing easy installment plans and programs up to 60 months for home appliances, electronics, furniture, home finishing, solar solutions for residential units, travel, tourism, educational and health services, among others. Value is unique in providing the fastest credit approvals in Egypt, connecting consumers with a wide base of retail stores, online shopping sites and a large network of different service providers.

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Media Relations Department of EFG Hermes Holdings


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Head of Marketing and Communications at EFG Hermes Holding melgammal@efg-hermes.com

About Orascom Development Company – Egypt

Orascom Development – Egypt is the largest subsidiary of Orascom Development Holding (ODH), an integrated city development company in Egypt, operating with a vertical and integrated business model, specializing in the development of residential units, hotels and leisure facilities such as golf courses and yacht marinas. The company also develops the infrastructure in all its projects such as hospitals, schools and public facilities. The company currently owns a land portfolio with a total area of ​​50.5 million square meters, and 24 hotels, with a total of 4,938 rooms in 4 tourist destinations, namely El Gouna in Hurghada on the Red Sea Coast, Taba Heights in the Sinai Peninsula, Makadi Heights in Hurghada, and Bayum in Fayoum. Orascom Development – Egypt has established the “O West” project, which is the latest addition to the company’s portfolio of projects and its first project in Cairo, located in the Sixth of October City.


EFG Hermes Holdings may have referred to future matters in this statement, including, for example, management’s expectations, strategy, objectives, growth opportunities and future indicators for various activities. These forward-looking statements are not considered to be actual facts, but rather express the group’s vision for the future, and many of these expectations, by their nature, are uncertain and beyond the company’s control. local currency position and the current and future legislation and various regulations. Accordingly, the reader should be careful not to place undue reliance on forward-looking statements that are correct as of the date of publication.

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