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Dubai CommerCity, the first free zone specialized in the e-commerce sector in the region and affiliated to the Dubai Authority for Integrated Economic Zones (Dies), has signed a memorandum of understanding with the Dubai Culture and Arts Authority ( Dubai Culture) announced. with the aim of strengthening the cultural and creative business system in the Emirate of Dubai, and improving the sustainability of the attractiveness of the emirate The emirate as a global hub for the creative economy.
This partnership is in line with the strategic plan aimed at strengthening Dubai’s position as the capital of the creative economy, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him. , and which aims to double the sector’s contribution to Dubai’s GDP to 5% by 2026, by increasing the number of creative and cultural companies and institutions to 15,000 companies, and 140,000 jobs in various sectors of the creative economy to create.
Through the agreement, the two parties will work together to provide a range of services to selected sectors of the cultural and creative industries, in accordance with the nature of their business and the package of services offered by Dubai CommerCity covering the establishment, operation and development will support from companies, including the first long-term cultural visa of its kind for creative talents. Those selected sectors include institutions working in the fields of music, fine arts, photography, film and video industry, electronic games, design services and architectural services, product design, design and advertising services, interior design, landscape design, fashion design, technological design and software. .
This partnership will offer a range of special offers ranging from creative workspaces, studios, meeting rooms, showrooms, creative events, banking and consulting solutions and services; The aim is to support innovators, creative skills and companies specialized in improving their businesses and to ensure their contribution to the national economy, in addition to providing facilities that will support companies in economic and investment expansion.
In this regard, Dr. Mohammed Al Zarooni, CEO of the Dubai Authority for Integrated Economic Zones (DEEZ), said: This agreement reflects DEZ’s zeal to support various economic sectors in the Emirate of Dubai, including the creative economy, which is a vital artery for the national economy One of the strategic focus areas for promoting a knowledge-based economy, innovation and creativity.
He added: Dubai CommerCity, as one of the newest and fastest growing free zones in the emirate for companies working and specializing in the creative economy, offers a sophisticated environment that keeps pace with rapid technological developments and a stimulating climate for creativity , as characterized by an integrated system that combines incentives, facilities and services to contribute to enabling creative companies to grow and expand, and to provide added economic value, in order to support the efforts to achieve the Dubai Creative Economy Strategy.
Integration of visions
Hala Badri, Director General of Dubai Culture, welcomed this partnership as it embodies the integration of visions between the authority and Dubai CommerCity, and comes within the framework of joint roles and efforts and the strengthening of partnership relations with various authorities in the country in order to achieve the emirate’s cultural vision.
She said: “Through our collaboration with the government and private agencies, we aim to strengthen the cultural sector in Dubai and effectively enable the creative economy within it. We welcome our collaboration with Dubai CommerCity and realize the positive impact of this collaboration with we unite. efforts to support the cultural and creative industries and creative talents in the emirate.” In order to consolidate its position on the global cultural arena and improve its economic return by supporting the growth of creative industries.
The creative sector is one of the promising sectors that generate jobs especially for young people. It is an attractive sector for entrepreneurship, as small and micro companies make up 97% of the total number of creative institutions, and it has a steady growth in the number of institutions and employment despite the pandemic.
Dubai Culture is committed to developing mechanisms, strategies, legislative frameworks, regulations and policies that ensure ease of doing business in the creative fields, investing in its partnerships with governmental, semi-governmental and private bodies, experts, consultants and representatives of the creative sector. , and in this supported by the full activation of its founding law, which determines its role as a policy maker and regulator, and an enabler for the culture and arts sector in the emirate.
Dubai Culture is the government agency concerned with the preservation and dissemination of Dubai’s rich heritage, the nurturing of creative talent and the support of cultural diversity in the emirate, thereby contributing to the empowerment of the cultural and creative sector as ‘ a tributary of the local economy. Dubai Culture’s vision stems from its strategy roadmap, which is aligned with the “Dubai Creative Economy Strategy”, which aims to make the emirate the global capital of the creative economy by 2026.
The agreement falls within the framework of the two parties’ diligence to find the best mechanisms for completing and issuing licenses, visas and other services that contribute to providing support to innovators to establish and develop creative companies in the emirate . In line with Dubai Culture’s vision to consolidate the emirate’s position as a global center for culture, an incubator for creativity and a forum for talent, this partnership aims to support the growth of creative and cultural sectors in Dubai. stimulate and attract creators, investors and entrepreneurs, as well as local, regional and international investment to enhance Dubai’s position as a global destination for embracing talent and investors.
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