Toyota sets new standards in the compact sedan segment with the launch of the all-new Toyota Yaris 2023

Toyota today announced the launch of the all-new Toyota Yaris 2023 in the Middle East, setting new standards of elegance, power and sophistication in the compact sedan segment, offering a driving experience that reflects the position and appeal of this model in the region’s markets. This long-awaited vehicle combines elegant design with the highest levels of comfort, along with the combination of quality, durability and reliability that Toyota vehicles are known for.

On this occasion, Hideyuki Kamino, chief engineer for the all-new Toyota Yaris 2023, said: “When we developed the all-new Toyota Yaris 2023, our aim was not only to ensure its practicality, but also to ensure that it represents the lifestyle and values ​​of our customers. The new generation embraces The sedans have an elegant and powerful design style with its curved roof, which reflects the strength and reliability of the Toyota Yaris brand, which has won the loyalty and great attention of followers. across the region. We have pulled out all the stops to make this high-quality vehicle accessible to as many customers as possible, and we hope it will be loved by a large number of people just like previous models.”

For his part, Kei Fujita, Chief Representative of Toyota Representative Office in the Middle East and Central Asia, said: “We are very pleased to introduce the all-new Toyota Yaris in the Middle East, which has been greatly upgraded to deliver excellent performance to deliver. and an enjoyable driving experience, while providing exceptional levels of fuel efficiency, which is in line with Toyota’s unwavering commitment to achieving carbon neutrality. I would like to thank our customers in the region for their continued support and valuable feedback that we inspire about our journey of innovation and production of “Best Vehicles Ever” that aim to exceed their expectations”.

With its striking interior and exterior design, a versatile passenger cabin and highly precise driving dynamics, the all-new Toyota Yaris once again strikes a balance between class-leading aesthetics and engineering. The width of the new model has also increased by 10 mm to 1,740 mm, and the length of the wheelbase has increased by 70 mm to 2,620 mm instead of 2,550 mm, while both the length and the overall height of the vehicle of 4 425 mm is maintained. and 1,480 mm respectively, making the new model The new one is more spacious compared to the current model.

The exterior appearance of the brand new Toyota Yaris 2023 is characterized by an attractive and elegant design; From the front, the vehicle has a lowered bumper, a new gloss black grille and new LED headlights with a slim design. As for the side part of the vehicle, the curved roof at the rear contributes to give it distinctly dynamic and modern aesthetic touches, while the streamlined design at the rear reflects its stability and elegance.

The spacious interior of the all-new Toyota Yaris 2023 offers more comfort and convenience for both the driver and passengers. The thin and wide instrument panel has elegant touches that are further emphasized by the soft lining on the front doors. It also features a seven-inch TFT multi-information display, as well as a digital speedometer. The screen can be set to one of four available modes, allowing the driver to fully customize and enhance their experience.

The interior is designed to give the driver a clearer view, and it also includes plenty of storage spaces located in the front and rear doors, which include cup holders, small and large water bottles and documents. On the other hand, the vehicle is characterized by a spacious trunk with a capacity of 475 liters, and it comes with a folding panel that acts as a divider to allow better distribution of luggage.

The interior of the vehicle also houses a range of practical features, including: an 8-inch multimedia screen with Apple CarPlay and Android Auto systems, and a USB port on the head unit. Additional features also include a four-way audio system, and an air conditioning system with two air vents for the rear seats to provide additional comfort for passengers. Plus, parents enjoy additional levels of peace of mind provided by Toyota’s ISOFIX safety system, which secures child seats.

The all-new Toyota Yaris 2023 promises to deliver a dynamic driving experience, with a four-cylinder engine equipped with a 16-valve dual overhead camshaft technology Dual VVT-i. The 1.5 liter engine delivers smooth acceleration and quick response and produces 105 horsepower Horsepower and torque 138 Nm of torque

The engine is mated to a Continuously Variable Transmission (CVT), which simulates a seven-speed sequential gearbox, and provides smooth, powerful acceleration from start and at low speeds, quiet, efficient acceleration and excellent fuel efficiency at higher speeds. The improvements made to the vehicle’s chassis, platform and suspension system contribute to achieving superior levels of control, stability and ride comfort. The vehicle is also highly maneuverable with a turning radius of 4.8 metres.

In addition, the all-new Toyota Yaris 2023 features a comprehensive range of safety features to protect its drivers and occupants, including two-way supplemental restraint system (SRS) airbags, including driver and front passenger airbags and vehicle stability control (VSC). ), Anti-lock Braking System (ABS), Brake Assist (BA), Electronic Parking Brake (EPB) with brake hold function, Anti-lock Braking System (TRC), Hill Start Assist (HAC), among others. Miscellaneous.

The all-new Toyota Yaris 2023 is available with a range of distinctive exterior color options that allow customers to express their individuality. They can choose from seven distinct exterior colors that add value to the vehicle’s design appeal. These colors include three new colors: Flowing Steel Metallic, Sparkling Crimson and Gray Metallic, the last two colors being newly added specifically to this vehicle. As for the interior, it comes in black and beige.

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