The investments of football stars are breaking into the business world. Here are the most prominent

The great football stars are confused about how to invest the wealth they create from the accumulation of their large incomes over the years of their active activity on the field, but the fear of the future and the obsession with their retirement later, drive them to invest their money. in projects that guarantee them a sustainable income.

But what are the most prominent and new of these investments and the nature of the opportunities these players are seizing?

Lionel Messi

The latest in this regard, Paris Saint-Germain striker Lionel Messi announced today, Wednesday, that he has joined the French NFT “non-fungible tokens” trading card game “Sorare” as an investor and brand ambassador.

With this move, Messi will participate in the fantasy football game “Sorari”, which allows users to trade digital player cards and manage 5-person teams in fantasy football tournaments.

The company explained that Messi acquired a stake in “Sorari” as part of the deal, without elaborating on the size of his holding or other conditions, noting that the start-up company is based in Paris, and its value is estimated at around $4.3. billion, and it has more than two million users in more than 185 countries, It is a partnership with more than 300 sports teams and leagues, including the Spanish League and the German Bundesliga.


The cards themselves are “non-fungible tokens”, which are collectable virtual items that maintain a record of ownership tracked on the blockchain, creating a “digital scarcity” for each card.

And Messi, who is considered the “Barcelona legend”, adds the new digital investment to previous decisions to invest his big money in real estate, as the Argentine star owns a lot of land and luxury hotels in Spain and Argentina. It has been said that he may own 35% of the shares of the American club “Inter Miami”.

Messi’s investments include hotels and large buildings, the latest of which is a hotel in the Spanish city of Mallorca, with 98 rooms. This is the second hotel owned by the “Flea” in the Balearic Islands in eastern Spain, and the third in Spain. Messi also owns real estate investments in Rosario, including a giant 40-story building.

According to Goal, he is believed to have a net worth of $400 million thanks to his salaries, sponsorship deals, advertising and investments. Forbes ranked him as the highest paid athlete for 2019 with $127 million, making him the highest paid soccer player in the world at the time.

Gerrard Pique

A few days ago, specifically on November 5, the Spanish defender Gerard Pique suddenly announced his retirement from football under the ranks of Barcelona, ​​after the Osasuna game in the Spanish League, specifically last Tuesday, knowing that he continued around the Barcelona logo during the period. From 2008 to 2022.

As for his business, it includes investments in various commercial companies, so he intends to focus now, completely outside the fields of football.

The veteran Spanish defender has many private investment projects, as he is the owner of the Andorra club, which is active in the Spanish League.


Pique is also the founder of the Kosmos Investment Group, which specializes in sports marketing and sponsorship, and has managed to establish a partnership with the International Tennis Federation as well as finance other projects. He has also founded companies that sell glasses and drinks, and owns a stake in an organic meat processing company.

Cristiano Ronaldo

The Manchester United star’s income exceeded one billion dollars according to “Forbes” magazine, but his income not only came from his running in the stadiums, but also reaped a large part of his wealth from business- and commercial activities.

And he was able to improve his income from investments and a brand called “CR7”, worth more than 100 million euros, which is an abbreviation for the first letter of his name, his family name and the shirt number he wears, a brand that specializes in selling many products such as shoes, underwear and perfumes. .


He also owns a chain of hotels in many countries, including Portugal, Spain and America, whose brand “Don” hotels is called “Pestana CR7”, where Ronaldo collaborates with the “Pestana” hotel chain, which is one of the pioneers in this sector in Portugal.

Mohamed Salah

The icon of the Egyptian team and Liverpool earns 278,000 dollars a week, or 14.4 million dollars a year, making him the highest paid among the Liverpool players.

He broke into the business world by founding two real estate companies in the United Kingdom and investing two million pounds in bricks and construction tools, knowing that the first company, MOS Real Estate, specialized in real estate, and the second, Trinity Kensington, specialized in the world of rentals.


He owns around 100 houses and flats worth around £30m, and opened the Property Academy to teach people how to follow in his footsteps.

Martin Braithwaite

The Danish striker was included by “Forbes” among the list of the richest athletes in the world, as the former Barcelona player made a fortune especially in the real estate market in the United States. The current Espanyol striker also owns a clothing brand in partnership with his wife in France, as well as a restaurant.


Kylian Mbappe

French striker Kylian Mbappe intends to invest millions of dollars, especially with the renewal of his contract with Paris Saint-Germain. According to the Hollywood Reporter, the player has signed a deal with entertainment company WME Sports to launch a production brand called Zebra Valley in Los Angeles.

The company aims to support youth to focus on sports, music, art, technology and youth culture, creating content and dialogue between different global communities, so that young people can tell their stories to the world.


One of her tasks is to seek alliances with brands and platforms that want to join to support the youth with multicultural and diverse content, knowing that this is not the first time that Mbappe has participated in youth activities, since he released his comic last year . “My name is Killian” is Kylian.

Zlatan Ibrahimovic

A few years ago, the Swedish star and current Milan star launched a collection of men’s and women’s perfumes with his name, in collaboration with the international perfumer Olivier Bichot. Before that, in 2016, he launched his own sportswear brand, AZ, which includes some of his own designs.


Gareth Bell

The Welsh capital restaurant “Cardiff”, which was founded in 2017 and serves a drink called “Bale Ale”, is one of the most famous investment projects that generates huge income for the Spanish Real Madrid star. The Welsh star has opened a second restaurant in Cardiff, called “Par 59”, and it includes a miniature golf course, this player’s favorite sport.


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