Written by Ashraf El Hadi
Hyundai’s FIFA Museum is part of the company’s ‘Goal of the Century’ campaign for the 2022 FIFA World Cup for sustainability.” Company also officially unveils record-setting recycled steel sculpture “The Bigger Target” by contemporary artist and Team of the Century member Lorenzo Quinn
Hyundai Motor Company today inaugurated the FIFA Museum presented by Hyundai at the FIFA Fan FestivalTM in Doha, Qatar, as part of its World Cup Goal of the Century campaign. The exhibition was opened under the theme “Goals Make History”, as the exhibition recalls the best moments and goals in the history of the FIFA World Cup.
Hyundai built the Fifa Museum using earth architecture technology, which allows the exterior of the building to return to nature without generating waste upon decomposition. Hyundai teamed up with UK-based architectural consultancy Grimshaw and Germany-based design agency Uniplan for the construction and delivery. The interior design is completed with recyclable materials, highlighting the Century Goal initiative’s commitment to sustainability. The exterior also embodies a mix of goalposts from a unified football pitch, expressing solidarity and unity towards the “Goal of the Century”.
At the opening ceremony, the FIFA World Cup 2022 Winner’s Trophy was only available for viewing in the Special View section, while the Jules Rimet™ Trophy, the original trophy from the 1930-1970 FIFA World Cup, is now on display in Regular View section for the duration of the exhibition. Visitors can also view the iconic ‘Rainbow Shirts’ display of the shirts of all 32 qualified national teams, as well as unique displays dedicated to every FIFA World Cup since 1930, including original pieces and their stories. Other highlights include performances of the 8-minute long “The Final.” Inside the exhibition, Hyundai will display signed ‘Team of the Century’ campaign jerseys, along with banners detailing each member’s interpretation of the biggest ‘Goal’ they have achieved. Hyundai Motor is using this as an opportunity to encourage visitors to join the Century Support Team and share the vision and mission of the “Goal of the Century” initiative.
Join to celebrate the occasion Onsoo Kim, Executive Vice President, Hyundai Motor Company, Indiathe strategic region for the Middle East and Africa, and Jisung Park, a member of Team of the Century and former captain of the Korean national football team, to the opening of the museum together with the Managing Director of the FIFA Museum Marco Vazon also as the three official ambassadors of the FIFA Museum: Gianluca Zambrotta, winner of the 2006 World Cup in Italy, and Diego Forland Ballon d’Or winner at the 2010 World Cup in Uruguay, and Swiss goalkeeper legend Pascal Zuberbueller.
“We are very happy and excited to welcome football fans from all over the world to our exhibition in Doha during the 2022 FIFA World Cup so that we can connect, engage and share the magic of football,” said Marco Vazone , general manager of the FIFA Museum. “Thanks to Hyundai, we are once again celebrating the heritage and culture of football side by side with the world for the third time in the last four years in the host country during a major World Cup tournament. This will be another big milestone for the FIFA Museum and we can’t wait to open our doors for the FIFA Fan Festival™.
“Sustainability is another goal that Hyundai and FIFA envision together. Through the power and unity of football, we believe that our world can come together under the banner of sustainability, to drive change for a better tomorrow.” said Eunsu Kim, Executive Vice President, Hyundai Motor India, Strategic Middle East and Africa Region.
Hyundai also officially unveiled the “Greater Goal” by contemporary Italian artist Lorenzo Quinn. Hyundai collaborated with him to create this massive work of art inspired by football fans’ shared dream of a world united for sustainability. Lorenzo himself is joined by Unsu Kim, and Jurgen Grysbeck, CEO and co-founder of global soccer charity Common Goal, as well as members of Team Century, including Danish national team member and surgeon Nadia Nadeem, and former Omani national soccer player Ali Al Habsi. , and Isung Park, along with Boston Dynamics’ four-legged robot Spot, all to celebrate the unveiling of the sculpture.
The statue resembles a giant frame with two hands holding each other, symbolizing the goal of the century’s mission to create a “United World for Sustainability”. The statue is 7.7 meters high, 18.25 meters wide, and about three times the height of the football posts.
Quinn sculpts the “Bigger Goal” sustainably using recycled steel mesh, with more than 70,000 weld points. At the center of the image is a recycled steel globe, clad in vivid layers of foliage. On the goal line, the position of the globe represents Hyundai’s commitment to the larger “goal” of uniting the world to build a sustainable future. To showcase this vision, the members of Goal of the Century, along with Anson Kim and Jürgen Grysbeck, completed the artwork together by adding a layer of leaves to the globe.
It was important to both Hyundai and Quinn that the host country of the 2022 FIFA World Cup play a role in creating the statue. The figurine was hand-woven by local Qatari fishermen using traditional artisanal techniques, completing the target with recycled linen netting. This process combines old and new sculptural techniques and serves as a perfect metaphor for promoting a world united for sustainability.
“We may not be where we need to be yet, but by pledging change we are one step closer to achieving the world’s greatest goal of making a difference together,” said Quinn. “The most important thing in achieving a unified world of sustainability is harmony with our environment and everything that surrounds us. The human race must work towards one goal of sustainability, and this story aligns with the meaning of the statue.”
Furthermore, a campaign video to mark the end of Goal of the Century will be shown as an advertisement between live matches of the FIFA World Cup 2022. Narrated by the voice of Team of the Century captain Steven Gerrard, the video delivers a hopeful message that when we come together as one team for one goal, together we can achieve sustainable world. Along with Hyundai’s lineup of all-electric IONIQ vehicles, the video also features members of Team Century, BTS and SPOT forming a brilliant wave for “Goal of the Century.”
Hyundai launched the Goal of the Century (GOTC) World Cup campaign under the theme “United World for Sustainability” in April with the “Team of the Century”, a group of ambassadors who will promote various environmental and social sustainability projects during 2022 . then the company implemented various activities such as holding the “Hyundai Goal of the Century Pledge” event and releasing the world cup campaign song “Yet to Come (Hyundai Ver.)” sung by BTS. Hyundai will also supply 616 vehicles to the fleet during the FIFA World Cup in 2022. Of this fleet, there will be 446 passenger cars, and just over half (226 units) are hybrid electric (HEV) and battery electric (BEV) models.